What Is Local SEO

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Local SEO is the process of optimizing a business website to come up in search engine results when internet searchers enter "localized" phrases into the internet search engines. Did you know that 85% of consumers search for local businesses online? 75% of online searchers never scroll past the first page of the search results. 67% check online reviews before selecting a local business. However, many businesses still don't have a website and those that do have websites are not tracking the results. Internet Technology is GREAT, but it has caused problems for Small Local Businesses. The web has changed the way consumers spend their money. It has also changed the way your business can truly CONNECT with your local target market. Traditional Advertising Methods are no Longer as Effective as they once were. So, its time to market your business in a way that will cut advertising cost and get results. Could Local SEO be the missing piece of the puzzle for your small business? Show up when local consumers are online searching for what you have to offer. Build your brand. Easily generate new leads as well as repeat loyal customers. Contact us for more information about how local SEO can help you connect with local customers.
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What Is Local SEO

  1. 1. How Local SEO Can Help YouConnect With Local Consumers Presented by: Robert Leisk robert@spancept.com www.spancept.com
  2. 2. What is Local SEO?Local SEO is the process of optimizing a business website to come up in the search engine results when internet searchers enter “localized” phrases into the internet search engines. For example: “Dentists in New York”
  3. 3. Local SEO Facts & TrendsEvery Business Should Know About Consumer Usage Stats:  85% of consumers search for local businesses online  75% of online searchers never scroll past the first page of the search results  Local  67% check online reviews before selecting a local business
  4. 4. Local SEO Facts & TrendsEvery Business Should Know About However:  63% of small businesses still don’t have a website  25% of small businesses with websites do not show up in the search engine results at all  Most businesses have no clue where their websites rank or how much traffic they’re getting because they do not track the statistics
  5. 5. Most Popular Online ActivitiesSocial Networking – 65% Using Search Engines – 92%Using Email – 92% What Are Shopping – 71% Consumers Doing Online?Watching Videos – 71% Reading Content – 90%
  6. 6. Internet Technology is GREAT, But It Has Caused Problems for Some Local Businesses…The Web has changed the way consumers spend their money… It has also changed the way your business can truly CONNECT with your local target market…
  7. 7. Traditional Advertising Methods Are No Longer as Effective as They Once WereTRADITIONAL METHODS ONLINE METHODS• Yellow Page Books • Social Media• Newspaper Ads • Local Search• TV Commercials • Online Videos & More!
  8. 8. What Does This Mean for Your Business? You Should : 1. Put your business in front of your target audience online 2. Spend your marketing dollars where they can yield the best returns 3. Utilize the power of online marketing to stay connected to your local market
  9. 9. Could Local SEO Be The Missing Piece of the Puzzle for YOUR Small Business?Local SEO is No Longer aTrend…It’s the NEW Way to DoBusiness!
  10. 10. Why Local SEO Marketing?It’s POWERFUL For Helping You…  Show Up When Local Consumer Perform a Search Online for What You Have to Offer  Build Your Brand  Easily Generate New Leads  Generate Repeat, Loyal Customers
  11. 11. Benefits of Local SEO You can gain control over your local business pages by claiming them on sites such as Google+ Local, Yahoo Local, Bing, and others Will get a boost in the search engine results over time, which means more eyes on your business Local SEO is much less expensive than traditional advertising methods – and the results are generally better
  12. 12. Benefits of Local SEO Allows you to easily show off your satisfied customer reviews, which will help send even more new customers your way Adding fresh, unique content to your website or blog on a consistent basis will help drive more traffic to your website – as well as reward your visitors with great content High search engine rankings will help build trust amongst consumers – making your brand stand out from the crowd
  13. 13. ANYQUESTIONS
  14. 14. Thank you for viewing our presentation! For More Information About LocalSpancept Inc. SEO, Contact Me Today.Robert Leiskrobert@spancept.comwww.spancept.com

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