Top 10 Mobile App Question and Answer

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Here are 10 of the most common questions business owners have in regards to Mobile Apps.Questions about using Mobile Apps for marketing/revenue purposes

Here are 10 of the most common questions business owners have in regards to Mobile Apps.Questions about using Mobile Apps for marketing/revenue purposes

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  • 1. www.spanceptmobileapps.comwww.spanceptmobileapps.comrobert@spancept.com084.913.9880084.913.9880robert@spancept.comrobert@spancept.com
  • 2. MMany companies are jumping intoany companies are jumping intothe world of digital mobilethe world of digital mobileapplications in an effort to build theirapplications in an effort to build theirbrands, attract more customers, andbrands, attract more customers, andbuild stronger relationships with theirbuild stronger relationships with theirexisting customers.existing customers.Why?Why?The main reason is the massiveThe main reason is the massiveinflux of mobile users over the pastinflux of mobile users over the pastfew years; not only that, but mobilefew years; not only that, but mobileapplication usage has grownapplication usage has growntremendously as well.tremendously as well.In fact, some studies show that, on average,In fact, some studies show that, on average,consumers download approximately two appsconsumers download approximately two appsper month.per month.Mobile applications, or mobile apps as they areMobile applications, or mobile apps as they aremore commonly called, are a special type ofmore commonly called, are a special type ofsoftware that can be used on mobile devices,software that can be used on mobile devices,such as smartphones and computer tablets.such as smartphones and computer tablets.Mobile apps serve a variety of purposes suchMobile apps serve a variety of purposes suchas playing games, banking, shopping,as playing games, banking, shopping,productivity, and much more.productivity, and much more.There are hundreds of thousands of mobileThere are hundreds of thousands of mobileapps available today; resulting in billions ofapps available today; resulting in billions ofdownloads. Even more astounding is that theydownloads. Even more astounding is that they1 www.spanceptmobileapps.com Top 10 Mobile Apps QA
  • 3. are expected to more thanare expected to more than tripletriple within the next couple of years due to their popularity.within the next couple of years due to their popularity.Generally speaking, mobile apps typically have to be acquired through some form ofGenerally speaking, mobile apps typically have to be acquired through some form ofdistribution platform, such as the Apple App Store. However, it all depends on the type ofdistribution platform, such as the Apple App Store. However, it all depends on the type ofdevice the user has, such as an iPhone, Blackberry or an Android phone.device the user has, such as an iPhone, Blackberry or an Android phone.Most smartphones have the ability to download and operate mobile apps. With theMost smartphones have the ability to download and operate mobile apps. With theadmiration of mobile apps increasing, they are bound to become a part of everyone’s lifeadmiration of mobile apps increasing, they are bound to become a part of everyone’s lifewhether personal or strictly for business.whether personal or strictly for business.The first mobile apps were originally developed for convenience, productivityThe first mobile apps were originally developed for convenience, productivity,, and quickand quickreferences such as ones that displayed calendars, weather conditions, and maps.references such as ones that displayed calendars, weather conditions, and maps.Currently, many mobile users find it easier and more convenient to use a mobile app toCurrently, many mobile users find it easier and more convenient to use a mobile app toconduct business with a company rather than face-to-face or even through a website.conduct business with a company rather than face-to-face or even through a website.This is where your business comes into play… Are there certain app features that yourThis is where your business comes into play… Are there certain app features that yourcustomers would like to have? Is there anything you can provide in an app to makecustomers would like to have? Is there anything you can provide in an app to makedoing business with your company fast and easy? If so, a mobile app could be a greatdoing business with your company fast and easy? If so, a mobile app could be a greatinvestment for you.investment for you.By using the powerful “push notification” feature that is programmed into apps, you canBy using the powerful “push notification” feature that is programmed into apps, you canliterally reach out and touch your customers whenever you want.literally reach out and touch your customers whenever you want.Companies today, both large and small, should not rule out developing a mobile app forCompanies today, both large and small, should not rule out developing a mobile app fortheir business in order to increase sales and revenue.their business in order to increase sales and revenue.If you are like most small businesses, you probably have questions about using mobileIf you are like most small businesses, you probably have questions about using mobileapps for marketing/revenue purposes. Here are 10 of the most common questionsapps for marketing/revenue purposes. Here are 10 of the most common questionsbusiness owners have in regards to mobile apps.business owners have in regards to mobile apps.2 www.spanceptmobileapps.com Top 10 Mobile Apps QA
  • 4. 1. How Will a Mobile App HelpMy Business?As mentioned previously, many people haveAs mentioned previously, many people havea smartphone or other device that allows fora smartphone or other device that allows forthe downloading of apps. Since thesethe downloading of apps. Since thesedevices are small, typically pocket-sized,devices are small, typically pocket-sized,most people have them on hand at allmost people have them on hand at alltimes, meaning they use or look at theirtimes, meaning they use or look at theirdevice several times a day.device several times a day.If your business has an app that people canIf your business has an app that people candownload, they always see your app ondownload, they always see your app ontheir mobile screen – which represents atheir mobile screen – which represents adirect connection to your business. This, indirect connection to your business. This, initself, is constant advertisement and aitself, is constant advertisement and areminder of your business when they are inreminder of your business when they are inneed of your type of product or service.need of your type of product or service.Repeated exposure to consumers is one ofRepeated exposure to consumers is one ofthe keys to its success for any business.the keys to its success for any business.Mobile apps also have the ability to provideMobile apps also have the ability to provideonscreen alerts meaning people can beonscreen alerts meaning people can bealerted when you update your app, offer aalerted when you update your app, offer anew product, or start a new promotion.new product, or start a new promotion.A mobile app also allows consumers to doA mobile app also allows consumers to dobusiness without actually visiting or phoningbusiness without actually visiting or phoningyour establishment. An app does notyour establishment. An app does nothave to be manned and, therefore, it’shave to be manned and, therefore, it’savailable 24hours per day 7 days peravailable 24hours per day 7 days perweek.week.2. My Business Has a MobileWebsite, Why Do I Need anApp as Well?The main difference between a mobileThe main difference between a mobilewebsite and an app is that apps are morewebsite and an app is that apps are moreportable and easier to use. It is true thatportable and easier to use. It is true thatapps can contain much of the sameapps can contain much of the sameinformation as a websiteinformation as a website,, but an app hasbut an app hasless information through which aless information through which aconsumer has to filter.consumer has to filter.Sometimes it is difficult to view websitesSometimes it is difficult to view websiteson a mobile device. However, mobile appson a mobile device. However, mobile appsdo not require an internet connection anddo not require an internet connection andthe viewing capability and functionalitythe viewing capability and functionalityare automatically optimized for the bestare automatically optimized for the bestviewing results.viewing results.3 www.spanceptmobileapps.com Top 10 Mobile Apps QA
  • 5. 3. Is Developing and Marketing3. Is Developing and MarketingA Mobile App Difficult and is itA Mobile App Difficult and is itExpensive?Expensive?The best approach for developing a mobileThe best approach for developing a mobileapp for your business is to work with anapp for your business is to work with anexperienced app designer/developer or appexperienced app designer/developer or appdevelopment firm. Once you have an idea ofdevelopment firm. Once you have an idea ofwhat you want, you can sit with thewhat you want, you can sit with thedeveloper and they will pitch a design to youdeveloper and they will pitch a design to youthat will fit your business’s needs. As for thethat will fit your business’s needs. As for theexpense, this all depends on what type ofexpense, this all depends on what type ofmobile app you intend to have. You may optmobile app you intend to have. You may optfor a simple mobile app that just givesfor a simple mobile app that just givesinformation about your business. Generally,information about your business. Generally,this kind of app will cost a couple ofthis kind of app will cost a couple ofthousand dollars to develop.thousand dollars to develop.A step up from the simple mobile app is oneA step up from the simple mobile app is onethat has information organized into differentthat has information organized into differentsections or a full functioning app. This typesections or a full functioning app. This typeof app generally contains pictures and otherof app generally contains pictures and othergraphics.graphics.As far as the cost....As far as the cost....This will depend on how detailed andThis will depend on how detailed andextensive your app is. It could costextensive your app is. It could costanywhere from several thousand to overanywhere from several thousand to over50 thousand dollars depending50 thousand dollars depending,, on howon howmuch information is present. If you wantmuch information is present. If you wantyour customers to be able to makeyour customers to be able to makepurchases through your app then bepurchases through your app then beprepared to add an additional couple ofprepared to add an additional couple ofthousand dollars to the development price.thousand dollars to the development price.Once your app has been designed andOnce your app has been designed anddeveloped, you will need to make itdeveloped, you will need to make itavailable through the various appavailable through the various apppurchasing platforms previouslypurchasing platforms previouslymentioned so that your customers canmentioned so that your customers canpurchase it. This will pose another fee.purchase it. This will pose another fee.To avoid any surprises, simply ask yourTo avoid any surprises, simply ask yourapp developer for a quote before theyapp developer for a quote before theystart the process. They should be able tostart the process. They should be able togive you a ballpark figure for the cost ofgive you a ballpark figure for the cost ofyour app, as well as help you determineyour app, as well as help you determinewhich features will most benefit yourwhich features will most benefit yourbusiness.business.However, the costs associated withHowever, the costs associated withbuilding and marketing mobile apps arebuilding and marketing mobile apps arewell-worth the price and should help yourwell-worth the price and should help yourbusiness generate more sales over time.business generate more sales over time.4 www.spanceptmobileapps.com Top 10 Mobile Apps QA
  • 6. 4. Will My App be Available onMultiple Mobile Devices?Most app developers can ensure that yourMost app developers can ensure that yourapp is able to function on multiple mobileapp is able to function on multiple mobiledevices, such as iPhone, Android, anddevices, such as iPhone, Android, andBlackberry. However, be sure to talk to themBlackberry. However, be sure to talk to themabout the various options available beforeabout the various options available beforethey begin the development process.they begin the development process.First, figure out which platform your targetFirst, figure out which platform your targetaudience uses the most, and then decide ifaudience uses the most, and then decide ifyou will launch your app across multipleyou will launch your app across multipleplatforms or just one to begin with. You canplatforms or just one to begin with. You canalways expand your app to additionalalways expand your app to additionalplatforms later if there is a demand for it andplatforms later if there is a demand for it andif your app is successful.if your app is successful.5. What Type Of Mobile AppShould I Develop: Simple or FullFunctioning ?This all depends on your needs and the needsThis all depends on your needs and the needsof your business. Every company’s app willof your business. Every company’s app willhave a different look and feel. Keep in mindhave a different look and feel. Keep in mindthat you cannot include every feature of yourthat you cannot include every feature of yourwebsite due to the fact that mobile deviceswebsite due to the fact that mobile deviceshave smaller screens and processing power.have smaller screens and processing power.What type of information does your targetWhat type of information does your targetaudience want from your business? Thisaudience want from your business? Thisshould be your focus. For instance, mostshould be your focus. For instance, mostconsumers with restaurant apps want toconsumers with restaurant apps want toknow about special offers, as well asknow about special offers, as well asspecific menu items; so an app is thespecific menu items; so an app is theperfect place for this information.perfect place for this information.Dentists, and other industries that utilizeDentists, and other industries that utilizeappointments, usually benefit by havingappointments, usually benefit by havingappointment scheduling capabilities withinappointment scheduling capabilities withintheir apps. This means their app userstheir apps. This means their app usersdon’t even have to call them to set ordon’t even have to call them to set orchange appointments.change appointments.Perhaps your business is one that sells anPerhaps your business is one that sells anactual, tangible product and youractual, tangible product and yourcustomers will benefit from being able tocustomers will benefit from being able topurchase such products virtually; a fullpurchase such products virtually; a fullfunctioning mobile app will work best infunctioning mobile app will work best inthis case.this case.For instance, retail businesses can giveFor instance, retail businesses can giveconsumers the ability to purchase theirconsumers the ability to purchase theirproducts using their apps, as well as easilyproducts using their apps, as well as easilyalert them about upcoming sales andalert them about upcoming sales andspecial deals.special deals.Depending on the focus and direction ofDepending on the focus and direction ofyour business, mobile apps can be used inyour business, mobile apps can be used in5 www.spanceptmobileapps.com Top 10 Mobile Apps QA
  • 7. many different ways – the options aremany different ways – the options areendless.endless.Just be sure to create an app that yourJust be sure to create an app that yourprospects and customers will find value inprospects and customers will find value inand put it out there.and put it out there.So, should you go with a simple app or aSo, should you go with a simple app or amore robust, fully-functioning app?more robust, fully-functioning app?If you want an app that just lets peopleIf you want an app that just lets peopleknow what your business has to offer –know what your business has to offer –along with a little additional informationalong with a little additional informationsuch as pricing, a simple mobile app willsuch as pricing, a simple mobile app willaccomplish this.accomplish this.However, if you want advanced features andHowever, if you want advanced features andfunctionality, a fully-functioning app may befunctionality, a fully-functioning app may bethe better option.the better option.Another idea is to begin with a simpleAnother idea is to begin with a simplemobile appmobile app,, and then as your businessand then as your businessgrows, convert to one that offers moregrows, convert to one that offers moreelaborate features later. Not only will this beelaborate features later. Not only will this bebeneficial to your app users, but it will alsobeneficial to your app users, but it will alsohelp your business grow by building yourhelp your business grow by building yourbrand.brand.6. Once I Develop the App,How Can I Promote it?Promoting any product, including an app,Promoting any product, including an app,is mostly about advertising. If you alsois mostly about advertising. If you alsohave a website for your business youhave a website for your business youshould definitely advertise on there thatshould definitely advertise on there thatyou have a mobile app. It is a good ideayou have a mobile app. It is a good ideato also include links on your website thatto also include links on your website thattake your customers directly to the pagetake your customers directly to the pagewhere your app can be downloaded.where your app can be downloaded.If your business has a brick and mortarIf your business has a brick and mortarestablishment that has customer traffic,establishment that has customer traffic,you could advertise there as well. If youryou could advertise there as well. If yourbudget allows, there are even companiesbudget allows, there are even companiesyou can pay to advertise your app online.you can pay to advertise your app online.If your business has a social media pageIf your business has a social media page(e.g. Facebook or Twitter), this is another(e.g. Facebook or Twitter), this is anotherway to promote your mobile app. Ifway to promote your mobile app. Ifthey’re following you on these socialthey’re following you on these socialplatforms, chances are that they’d love toplatforms, chances are that they’d love tohave your app.have your app.In fact, you should tell the world aboutIn fact, you should tell the world aboutyour app any way you can, soyour app any way you can, so6 www.spanceptmobileapps.com Top 10 Mobile Apps QA
  • 8. include the fact that you have one on allinclude the fact that you have one on allof your marketing materials andof your marketing materials andmethods; be sure to include a call-to-methods; be sure to include a call-to-action telling consumers to download it.action telling consumers to download it.Since your mobile app is geared towardSince your mobile app is geared towardgaining advertisement and/or revenuegaining advertisement and/or revenuefor your business, it should most likelyfor your business, it should most likelybe free for consumers to download.be free for consumers to download.7. Does My Mobile AppHave to be Updated? If so,How Often is thisPerformed?Theoretically, most information on yourTheoretically, most information on yourmobile app will remain the same. Ifmobile app will remain the same. Ifanything about your business changesanything about your business changes(e.g. location, contact information,(e.g. location, contact information,services offered, pricing information,services offered, pricing information,etc.) then definitely make updates toetc.) then definitely make updates toyour app.your app.Perhaps your business is running aPerhaps your business is running aspecial promotion or you have a specialspecial promotion or you have a specialannouncement you want yourannouncement you want yourconsumers to know; this also is a greatconsumers to know; this also is a greattime to update your app.time to update your app.In fact, it is a good idea to makeIn fact, it is a good idea to makechanges to your mobile app everychanges to your mobile app every nownowand then to give your audience a reasonand then to give your audience a reasonto keep using it. If your app containedto keep using it. If your app containedthe exact same information every timethe exact same information every timea person used it for a year straight,a person used it for a year straight,there would be no practical reason forthere would be no practical reason forthem to keep it installed on theirthem to keep it installed on theirdevices.devices.There are instances when updates willThere are instances when updates willbe inevitablebe inevitable,, such as if a mobile carriersuch as if a mobile carrierupdates their operating system or addsupdates their operating system or addsa different type of mobile device. If youa different type of mobile device. If youdo not keep up with these updates, yourdo not keep up with these updates, yourapp could become inoperable to some ofapp could become inoperable to some ofyour customers.your customers.8. Will Maintaining a MobileApp be Time Consuming?Most of the time businesses spend onMost of the time businesses spend onmobile apps is during the design andmobile apps is during the design anddevelopment stages. Any other time spentdevelopment stages. Any other time spenton your app will be devoted to performingon your app will be devoted to performingupdates, which can be handled by yourupdates, which can be handled by yourchosen app development firm (if you havechosen app development firm (if you havechosen that route for creating your app).chosen that route for creating your app).Otherwise, once it’s built, the maintenanceOtherwise, once it’s built, the maintenanceis pretty much very minimal.is pretty much very minimal.9. Who Will Own the MobileApp Once it is Created?Most businesses that pay for their apps willMost businesses that pay for their apps willown them. Just be sure to verify this withown them. Just be sure to verify this withyour developer by coming up with ayour developer by coming up with acopyright agreement that says they createdcopyright agreement that says they createdit, but you are the owner of the content,it, but you are the owner of the content,design, and code.design, and code.7 www.spanceptmobileapps.com Top 10 Mobile Apps QA
  • 9. 8 www.spanceptmobileapps.com Top 10 Mobile Apps QA10. How Many Mobile Apps Should I Develop?One mobile app will suffice for most business needs. For instance, if your business hasseveral different target audiences, you may want to develop different apps for eachaudience in order to boost effectiveness.As mentioned before, if you begin with one simple mobile app and then decide you wantone that is fully-functioning, you can develop an upgraded one at a later time.Companies today are always looking for new and improved ways to gain more customersand cater to their needs. Developing the right mobile app will prove to be very beneficialto your business by increasing your advertising reach, as well as increasing overallgrowth and revenue.If you have any other questions about how you can tap into this powerful, digitalmarketing tool, visit today at www.spanceptmobileapps.com for a free, no-obligationconsultation about I can help you get started.
  • 10. chow@ spancept.com robert@spancept.comgplus.to/spancept gplus.to/robertleiskca.linkedin.com/in/chowmahgplus.to/spanceptth.linkedin.com/in/robertleisk9 www.spanceptmobileapps.comTop 10 Mobile Apps QA