Online Marketing: The UltimateLocal Customer Connection Tool   How Your Local Business Can  ATTRACT and KEEP Customers    ...
Table Of Contents1    Online Marketing Facts & Trends2    Problems Businesses Face3    Why Online Marketing?4    Potential...
Online Marketing Facts & TrendsEvery Business Should Know About  Local Search has EXPLODED:   85% of consumers search for...
Online Marketing Facts & TrendsEvery Business Should Know About  Local Search has EXPLODED:   90% of online commercial se...
Online Marketing Facts & TrendsEvery Business Should Know About  Local Search has EXPLODED:   54% of Americans have switc...
Online Marketing Facts & Trends    Every Business Should Know About             Social Media is HOT:   Facebook has nearl...
Online Marketing Facts & TrendsEvery Business Should Know About  Online Videos are Taking OVER:   YouTube is the 2nd larg...
Most Popular Online                               ActivitiesSocial Networking – 65%                  Using Search Engines ...
Internet Technology is GREAT,   But It Has Caused Problems for      Some Local Businesses…The Web has changed the way cons...
Traditional Advertising Methods Are No         Longer as Effective as They Once WereTRADITIONAL METHODS        ONLINE METH...
What Does This Mean for   Your Business?    You Should :      1. Put your business in front of         your target audienc...
Could Online Marketing Be The Missing Piece              of the Puzzle for YOUR Small Business?Online Marketing is NoLonge...
Why Online Marketing?It’s POWERFUL For Helping You…          Build Your Brand          Connect with Local Consumers     ...
Potential Online Profit                      BoostersLocal Search                  Help Consumers Easily Find Your Busines...
Local Search (SEO) Strive for high rankings in the search results when consumers  are online searching for your type of p...
Social Media Make sure your business has a profile on the top  social media sites, such as Facebook, Twitter,  LinkedIn, ...
Online Videos Create videos to place on your website, blog, social  media profiles, and video sharing sites Videos can b...
Online Reputation Management    What your customers say about your online can     HURT or HELP your business tremendously...
Proper Website Design Your website should be attractive, professional,  easy to navigate, and full of conversion tools S...
Email Marketing Affordable and dependable Build a relationship with subscribers Easily convert subscribers into repeat ...
ANYQUESTIONS
Thank You For Viewing Our           Online Marketing Presentation!If You Would Like More Information About How You Can Low...
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Online Marketing The Ultimate Local Customer Connection Tool

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Did you know that 85% of consumers search for local products and services online and most of them never scroll past the first page? 50% of online shopping time is spent on researching products and services with 90% of them resulting in offline brick and mortar purchases. Social Media is HOT with roughly 2 billion users worldwide. Online videos are taking over with millions of views every month. Internet Technology is GREAT, But It Has Caused Problems for Small Local Businesses. The Web has changed the way consumers spend their money. It has also changed the way your business can truly CONNECT with your local target market. Traditional Advertising Methods Are No Longer as Effective as They Once Were. So, it's time to market your business in a way that would cut advertising cost and get results. Could Online Marketing Be The Missing Piece of the Puzzle for YOUR Small Business? With powerful tools such as: Local Search, Social Media, Online Videos, Reputation Management and Email Marketing; your business can utilize the power of online marketing to generate more leads, sales and customers. Contact us for more information about how online marketing can help you connect with your local customers.
http://spancept.com/
consult@spancept.com

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Online Marketing The Ultimate Local Customer Connection Tool

  1. 1. Online Marketing: The UltimateLocal Customer Connection Tool How Your Local Business Can ATTRACT and KEEP Customers Through Online Marketing Presented By: Chow Mah chow@spancept.com www.spancept.com
  2. 2. Table Of Contents1 Online Marketing Facts & Trends2 Problems Businesses Face3 Why Online Marketing?4 Potential Online Profit Boosters
  3. 3. Online Marketing Facts & TrendsEvery Business Should Know About Local Search has EXPLODED:  85% of consumers search for local products and services online  75% of searchers never scroll past the first page  Almost 250 million searches are performed per day on GOOGLE alone
  4. 4. Online Marketing Facts & TrendsEvery Business Should Know About Local Search has EXPLODED:  90% of online commercial searches result in offline brick and mortar purchases  Business online ad spending is on the incline and expected to reach $35 billion by 2015  50% of online shopping time is spent on researching products and services
  5. 5. Online Marketing Facts & TrendsEvery Business Should Know About Local Search has EXPLODED:  54% of Americans have switched from the phone book to the internet for local searches  82% of local searchers follow-up with an in-store visit  61% of local searches result in purchases
  6. 6. Online Marketing Facts & Trends Every Business Should Know About Social Media is HOT: Facebook has nearly 850 million users Twitter has over 450 million users Google Plus has nearly 400 million users LinkedIn has over 150 million users Pinterest has over 10 million users These are just the top 5… there are MANY more
  7. 7. Online Marketing Facts & TrendsEvery Business Should Know About Online Videos are Taking OVER:  YouTube is the 2nd largest search engine – right behind Google  Online video accounts for 50% of all mobile traffic  179 million U.S. users watched nearly 38 billion online videos in February 2012
  8. 8. Most Popular Online ActivitiesSocial Networking – 65% Using Search Engines – 92%Using Email – 92% What Are Shopping – 71% Consumers Doing Online?Watching Videos – 71% Reading Content – 90%
  9. 9. Internet Technology is GREAT, But It Has Caused Problems for Some Local Businesses…The Web has changed the way consumers spend their money… It has also changed the way your business can truly CONNECT with your local target market…
  10. 10. Traditional Advertising Methods Are No Longer as Effective as They Once WereTRADITIONAL METHODS ONLINE METHODS• Yellow Page Books • Local Search• Newspaper Ads • Social Media• TV Commercials • Online Videos & More!
  11. 11. What Does This Mean for Your Business? You Should : 1. Put your business in front of your target audience online 2. Spend your marketing dollars where they can yield the best returns 3. Utilize the power of online marketing to stay connected to your local market
  12. 12. Could Online Marketing Be The Missing Piece of the Puzzle for YOUR Small Business?Online Marketing is NoLonger a Trend…It’s the NEW Way to DoBusiness!
  13. 13. Why Online Marketing?It’s POWERFUL For Helping You…  Build Your Brand  Connect with Local Consumers  Generate New Leads  Generate Repeat, Loyal Customers
  14. 14. Potential Online Profit BoostersLocal Search Help Consumers Easily Find Your Business (SEO) Social Media Engage and Build Customer RelationshipsOnline Videos Captivate Your Audience and Hold Attention Reputation Take Control of Your Brand’s Image ManagementEmail Marketing Stay in Touch with Your Prospects and Customers
  15. 15. Local Search (SEO) Strive for high rankings in the search results when consumers are online searching for your type of product or service Fully optimize your website with both onsite and offsite optimization techniques - including thorough keyword research Claim, verify and optimize all of your local directory listings, including Google+ Local
  16. 16. Social Media Make sure your business has a profile on the top social media sites, such as Facebook, Twitter, LinkedIn, Google+, and Pinterest Engage with your social media audience frequently without going overboard Address any of your followers concerns Keep your followers satisfied with useful content
  17. 17. Online Videos Create videos to place on your website, blog, social media profiles, and video sharing sites Videos can be commercial style, tutorial style, informational style, or any other style that fits your business Online videos can help increase website rankings and exposure – as well as conversion rates Optimize your videos for best results
  18. 18. Online Reputation Management  What your customers say about your online can HURT or HELP your business tremendously  Stay on top of what is being said about your business online  Build trust and show that you care by promptly responding to customer feedback  Protect your brand’s image by consistently building positive online content about your company
  19. 19. Proper Website Design Your website should be attractive, professional, easy to navigate, and full of conversion tools Should include some way to capture visitors’ information, such as email address, mobile phone number, etc. Should have a strong call to action on every page Should have fresh, relevant content added on a consistent basis – a blog works well
  20. 20. Email Marketing Affordable and dependable Build a relationship with subscribers Easily convert subscribers into repeat buyers Great way to keep in touch with customers
  21. 21. ANYQUESTIONS
  22. 22. Thank You For Viewing Our Online Marketing Presentation!If You Would Like More Information About How You Can Lower Advertising Costs and Boost Profits at the Same Time, Contact Me Today! Spancept Inc. Chow Mah chow@spancept.com www.spancept.com
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