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The Economic Impact of the Alligator Festival 2010
 

The Economic Impact of the Alligator Festival 2010

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Team members in the Hotel, Restaurant and Tourism Administration program at the St. Charles Parish Satellite Center recently completed an analysis of the economic impact of the Alligator Festival. ...

Team members in the Hotel, Restaurant and Tourism Administration program at the St. Charles Parish Satellite Center recently completed an analysis of the economic impact of the Alligator Festival. This presentation was give to the members of the St. Charles Parish Rotary Club.

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    The Economic Impact of the Alligator Festival 2010 The Economic Impact of the Alligator Festival 2010 Presentation Transcript

    • Economic Impact Analysis
      HRT Administration
      Satellite Center
      • Total Attendance for 2010: 17,000 people
      • Surveyed: 743 people or about 4 %
      Attendee Information
    • How did you hear about the festival?
      • Word of Mouth: 74%
      • Print: 16%
      • Television: 5%
      • Internet: 3%
      • Radio: 2%
    • Why do people come?
      • Food: 33%
      • Rides: 22%
      • Socialize: 20%
      • Band: 13%
      • Other: 7%
      • Crafts: 5%
    • Who’s from where?
      • St. Charles Parish (local): 78%
      • Greater New Orleans Area: 11%
      • Other River Parishes: 3%
      • Greater Baton Rouge Area: 3%
      • Other: 5%
      States: Mississippi, New Jersey, Texas, Florida, and New York
    • Indirect Spending for Attendees
      • $0-$30 [50%]=$28,050
    • Indirect Spending for Attendees
      • $31-$100 [32%]=$77,805
    • Indirect Spending for Attendees
      • $101+ [18%]=$100,950
      Ramada, Best Western, Cypress Inn
    • Indirect Spending for Attendees
      Total: $206,805
      Ramada, Best Western, Cypress Inn
    • Direct Spending for Attendees
      • $0-$49[57%]=$188,950
    • Direct Spending for Attendees
      • $50-$99[23%]=$228,750
    • Direct Spending for Attendees
      • $100-$149[15%]=$248,625
    • Direct Spending for Attendees
      • $150-$249[3%]=$79,600
    • Direct Spending for Attendees
      • $250+ [2%]=$79,500
    • Direct Spending for Attendees
      Total: $825,425
      Average spent per person: $49
    • Total Attendee Impact
      $1,032,230
    • Attendee Suggestions
      Better parking
      All day wristbands
      Better variety of food
      Advertise $1 admission and have more entrances
      More shaded areas/seating
      In general, prices were too high
      Greater variety of bands and longer performances
      More police
      Clean port-o-potties and Hand washing outside of port-o-potties
    • Vendor Information
    • Did you spend money locally?
      • 4 companies spent less than $30
      • 8 companies spent between $31-$100
      • 6 companies spent over $100
    • Materials Purchased
      • Most companies purchased between zero and twenty-five percent of their materials in St. Charles Parish.
      • Most companies had one or two people working per booth.
    • Estimated Profits
      • 20 Food Vendors paid $3,047.87 in sales tax
      • 46 Craft Vendors paid $958.16 in sales tax
      • Ride Vendor paid $3,267 in sales tax
    • Total Vendor Impact
      $7,273
      In sales tax
      * This total only represents taxes paid by vendors to the St. Charles Parish Sales Tax Office as of December 2010
    • Total 2010 Alligator Festival Impact
      $1,039,503
    • Vendor Suggestions
      Businesses in SCP should keep the sales together and pay taxes on the scheduled date.
      Ice chests
      Handicap accessible
      Tents organization
      Duplication of merchandise
      More police
      More advertising for crafts
      Re-entry stamp
    • Any Questions or Concerns?
      Thank You for working with the Satellite Center’s Hotel, Restaurant, & Tourism Administration Team