World Cup 2010 - The lessons to learn to bring your communities together
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World Cup 2010 - The lessons to learn to bring your communities together

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This presentation was made in front of an international audience during a Wan-IFRA event : make sports news the mainspring of your growth ...

This presentation was made in front of an international audience during a Wan-IFRA event : make sports news the mainspring of your growth [http://www.wan-ifra.org/events/make-sports-news-the-mainspring-of-your-growth]

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World Cup 2010 - The lessons to learn to bring your communities together World Cup 2010 - The lessons to learn to bring your communities together Presentation Transcript

  • The lessons to learnto bring your communities together
  • Communities ?You mean People interacting ?
  • No more communities on media websites.
  • (Well, sometimes, some tools...) Comments
  • (Well, sometimes, some tools...) Poll
  • (Well, sometimes, some tools...) Fantasy games...
  • The truth is that social media [ie Social Networks]have blown our mindsover the last 2 years !
  • The goal [...] was one million page views a month.[...] it was doing more than six times that number.
  • It works well...but not the way we thought.
  • Because being on social networks isnt a stand-alone solution.
  • Yoo-hoo !
  • http://www.facebook.com/fankurve
  • Presentation on facebook« Fankurve ist eine Fußball-News-Seite des Sportressorts von stern.de. Diskutieren Sie mit Experten und Fans. »
  • http://www.facebook.com/fankurve
  • A discussion ? Where ?Only via RSS Feeds !
  • No discussion = no interaction = no community At the end of the day = no audience
  • Lesson 1Y# already know $at... Communities are people, people exchange ideas, then take part in the discussion !
  • [same player shoot again. Sorry !]
  • First tweet ?
  • (and again rss feeds...)
  • Lesson 2 Take your time, be there at the earliest stage.If you open an account somewhere its to say something.
  • You can use social media for something else than audience.
  • http://bit.ly/flickrguardian
  • Why ? . Easy to set up . scalable. using a tool that people are already using (easy for them to participate)
  • Does it work ? Well, 1 600 photos : not bad ! And at least one photo galleryBut they could have done better @theguardian
  • Community is about sharingin all the available ways The Guardian asked people to send photos, but did The Guardian send its own photos such as materials for bloggers for example ?
  • Lesson 3 When you ask people to participateshare some of your own content too.
  • Sometimes the buzz happens !
  • http://bit.ly/marcalendar
  • WOW !19 000 tweets218 000 likes !
  • 44 million unique users (in June) Source
  • Lesson 4Create great news, tools, services, etc., for your readers not for the stats.Theyll share them using social media if its relevant. Then your stats should rise.
  • Its impossible to satisfy everyone
  • Source
  • Source
  • Lesson 5 Innovation is the key, and its (often) misunderstood
  • Onemorething
  • Facebook, twitter, youtube, etc. did not even exist.
  • It seems that 2010was the year of Social media
  • Whats next ?
  • Will Fifa be the place to share ?
  • Will only mobile devices be relevant ?
  • Geosocial networks ?
  • Live In-stadium experience via mobile ?
  • What if you geolocalise peopleinto the stadium and invite them to a party after the game ?
  • Finally Once an event is finished, start thinking of the next one and make choices.
  • Find urls and other onlines ressources on pearltrees.
  • Many thanks to. Stephane Delbecque, founder at footbalistic.com. Alex Deve, founder at Oleboo
  • Thanks for your attention !Cédric Motte – Wan Ifra Consultant linkedin.com/in/cedricmotte