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  • 1.  
  • 2. Milton Snavely Hershey (September 13, 1857 – October 13, 1945)
  • 3. EARLY LIFE
    • BORN : On a farm near Dauphin Country, Pennsylvania – Sept 13 1857
    • SCHOOLING : 4 th grade ‘Drop-out’
    • APPRENTICESHIP : i) Lancaster Pennsylvania, Printer- ‘Drop-out’
    • ii) 4- years with Lancaster Candy maker
    • INITIAL START-UP : i)Philadelphia, New York and Chicago – “FAILED”
    • ii) All ventures financed – mother’s family
    • FIRST SUCCESS : 1883 – Lancaster Caramel Company
    • Transition : Caramel to chocolate
    • 1893 – Purchased first Chocolate making machinery- World’s Colombian Exposition
  • 4. Initial Struggle
    • Milton was apprenticed at a every early age in a publication & then in a confectionery shop.
    • He established his first business venture in Philadelphia & soon he became bankrupt .
    • Milton joined his father in Denver, Colorado where his father had hopes of striking it rich in the silver mines but again this proved to be failure.
    • Milton launched a second venture into the candy business in New York City ,but again with little capital, and much competition his business collapsed.
  • 5. Hershey’s Company in 19 th Century
  • 6. THE WORLD OF HERSHEYs
    • 1903 – Built Hershey factory, (160 km 2 ) which went on to become the largest factory
    • 1905-1907 –Built ‘ The Town of Hershey’s’ consisting of houses, business, churches and transportation infrastructure
    • 1907-Hershey’s Park consisting of Amusement rides, a swimming pool Ballroom, trolley cars and trains.
  • 7. QUALITIES OF AN ENTREPRENEUR
    • Entrepreneurs are Made not Born.
    • Calculative Risk Taking.
    • Learn from Past Failures.
    • Foresightedness.
    • Opportunity Seeker.
    • Creativity & Innovation.
    • Leadership.
    • Positive Thinking.
  • 8. Vision & Mission
    • Vision statement:
    • Protect and enhance the corporation's high level of ethics and conduct.
    • Maintain a strong "people" orientation and demonstrate care for every employee.
    • Attract and hold customers and consumers with products and services of consistently superior quality and value.
    • Sustain a strong results orientation coupled with a prudent approach to business.
  • 9. Vision & Mission
    • Mission Statement:
    • Undisputed Marketplace Leadership.
    • Top-tier value creation, driven by superior performance across the business system
    • Organizational capabilities and passion that compete in the present and build for the future
    • Commitment to enabling and encouraging balanced, healthy lives
    • Ability to transform consumer and customer desires to marketplace wins
  • 10. Milton Hershey as a Philanthropist
    • He established an educational institution for orphans.
    • He donated money for the cultural and recreational facilities for the community.
    • He always placed the well-being of his workers ahead of profits.
    • He established the M.S. Hershey Foundation, a private charitable foundation.
  • 11. Sl.No INDICATORS CURRENT YEAR 1 No.of branches 11 2 No. of employees 15,000 3 Turnover Improvements – inventory and asset turnover ratios Sales – $4 bn 4 Profit/Loss NP- $311,400,00 5 Dividend declared 42.2% 6 Retained Earnings $2.14 mn 7 Type of business Public Company in sector of Consumer Goods. Industry of Confectioners. 8 No.of products Products by Category: 1.Chocolate Candy - 31 2.Sugar Confectionary - 9 3.Gum and Mint – 3 4. snacks - 5 5. Pantry Items - 8 6.Hersheys solution centre – 2 9 Market share 4.6% Market Share in Global Candy Market.-2008 7.6 US Billion Market Share in Retail Sales -2008 10 Coverage 90 different countries
  • 12. SWOT ANALYSIS
    • Strengths:
    • Hershey Foods has grown from a one-product, one plant operation to a $4 billion company .
    • Hershey entered 1996 as the largest candy maker in the United States with 30.7% market share.
    • Hershey is the largest pasta manufacturer in the United States with 28.4 % market share.
    • Hershey Foods Corporation has committed the highest standard of quality, honesty, fairness, integrity, and respect.
  • 13. SWOT ANALYSIS
    • Weaknesses:
    • Hershey’s global market share in the chocolate confectionary industry in only 10 percent, lowest among its competitors.
    • Hershey has a major problem that a small price increase at the retail level severely restricts consumer buying.
    • Some analysts contend that Hershey International as a separate division producing and selling diverse products is an ineffective organizational design.
  • 14. SWOT ANALYSIS
    • Opportunities:
    • China and India are huge untapped markets. Malaysia, Indonesia, Vietnam, and Thailand also are untapped, So, Hershey has the opportunity to gain a foothold in those Countries.
    • Hershey has a opportunity to develop environmentally safe products and packages, reducing industrial waste,& recycling.
    • Hershey can diversifies more into non-chocolate candies because that segment is growing most rapidly in foreign countries like U.S & U.K.
  • 15. SWOT ANALYSIS
    • Threats:
    • The main competitors of Hershey Foods are Mars and Nestle. Mars is already a threat for Hershey, because Mars has a stronger presence than Hershey in Europe, Asia, Mexico, and Japan.
    • Hershey, Mars has historically relied upon extensive marketing and advertising expenditures to gain market share, rather than on product innovation.
    • Nestle plans to continue to play to its strengths, international markets outside the United States, to combat Hershey.
  • 16. Products of Hershey’s
    • 100 Calorie Bars
    • ALMOND JOY candy bar
    • CACAO RESERVE BY HERSHEY'S
    • CADBURY chocolates
    • 5th AVENUE candy bar
    • HEATH toffee bar
    • HERSHEY'S chocolate bar
    • HERSHEY'S EXTRA Dark
    • HERSHEY'S POT OF GOLD boxed chocolates
    • HERSHEY'S KISSES brand chocolates
  • 17. Products of Hershey’s
    • KIT KAT wafer bar
    • MAUNA LOA
    • MILK DUDS candy
    • HERSHEY'S MINIATURES chocolate bars
    • MOUNDS candy bar
    • MR. GOODBAR candy bar.
    • HERSHEY'S NUGGETS chocolates
    • PAYDAY peanut caramel bar
    • SKOR toffee bar
    • SPECIAL DARK
  • 18. QUOTES BY HERSHEY
    • "If I ever become rich, I am going to use my money to build schools to give every boy and girl an opportunity to get an education."
    • "The value of our good is not measured by what it does, but by the amount of good it does to the one concerned."
    • "One is only happy in proportion as he makes others feel happy and only useful as he contributes his influences for the finer callings in life."
    • "A love that has nothing to do with each other, for I feel my love for each of you is total and all-encompassing. Please watch out for each other and love and forgive everybody. It's a good life, enjoy it."
  • 19. Conclusion
    • In a Long and a useful life , Milton S. Hershey provides himself to be a courageous Entrepreneur, a determined builder and a compassionate humanitarian
  • 20.