The King & Uncle Sam

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Slides for Rebecca Haden's Wordcamp Kansas City 2012 presentation

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  • Uncle Sam’s was an old, well-established website for an old well-respected business, but they did very badly in search.
  • Two oversimplifications of linkbuilding
  • Lots of keywords, opportunities to respond to forum comments, etc.
  • Serious content for a narrow niche
  • SEO plugins
  • Ultimate SEO plugin
  • Ultimate SEO gives a box with html to link to your post.
  • The King & Uncle Sam

    1. 1. THE KING & UNCLE SAMlinkbuilding for your WordPress website
    2. 2. DIFFERENT WEBSITES: DIFFERENT STRATEGIESUncle Sam’s More of the King
    3. 3. WE’RE #4?!
    4. 4. ALL WEBSITES NEED LINKBUILDING Links are a vote of confidence for search engines. Links can send traffic. Links can increase authority.
    5. 5. EVERYTHING SHOULD BE AS SIMPLE ASPOSSIBLE, BUT NO SIMPLER. -EINSTEIN
    6. 6. THE BASIC PROCESS IS THE SAME…
    7. 7. WORDPRESS OFFERS ADVANTAGES. Content is king, and WP is all about content. Settings make some things easy. Plugins give more control. Widgets give more options.
    8. 8. CONTENT IS KINGDifferent websites… different strategies
    9. 9. REGULAR, QUALITY BLOGGING
    10. 10. HIGHLY TARGETED ARTICLE
    11. 11. USE YOUR SETTINGS Use Permalinks settings to create easy URLs. Allow trackbacks and pingbacks. Check your privacy settings.
    12. 12. PLUGINS GIVE YOU MORE CONTROL…
    13. 13. …AND CAN SAVE TIME…
    14. 14. …BUT THEY’RE NOT MAGIC
    15. 15. “LINKBUILDING” PLUGINS ARE FOR INTERNAL LINKS
    16. 16. INTERNAL LINKING PLUGINS NRelate Broken Link Checker Internal Link Builder Linkbox Inserter (Ultimate SEO) (…still not magic)
    17. 17. ENCOURAGE SHARING
    18. 18. INTEGRATE SOCIAL MEDIA FOR NATURAL LINKS
    19. 19. DON’T FORGET THE WIDGETS Create category feeds with a text. Use a blogroll. Others may reciprocate. Use social media widgets. Create custom text widgets.
    20. 20. REMEMBER WHEN YOU POST… Use Title Edit if you need to improve your title. “Link to existing content” for fast internal links. Use Categories and Tags. Send trackbacks and pingbacks.
    21. 21. HADEN INTERACTIVEwww.HadenInteractive.comRebecca@HadenInteractive.com

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