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The rise of social media & customer generated media

                           NO LIMITS!
what is social media ?
Youtube, flickr, blogger, facebook, tripadvisor ...
some 2.0 brand examples
no
social media is a conversation.
Powered by Youtube, flickr, blogger, facebook, tripadvisor.....
a conversation between...




                   friends
a conversation between...




              colleagues
a conversation between...




              customers
a conversation between...




                investors
a conversation between...




             people
people love conversations
Alexa Rating. Website Daily Reach
people love conversations
Alexa Rating. Website Daily Reach
to talk about themselves,
Facebook
their culture,
Wikipedia
music,
lastfm
videos,
youtube
pictures,
flickr
products,
ciao
travels,
travelblog
hotels...
tripadvisor
But above all, all these conversations are:




             connected
visualizing the social network
This is a social media revolution
the time of passive masses have passed
unlock the power of your website
participating in social markets




          and now
           what?
back to the basics
the Cluetrain Manifesto
www.cluetrain.com




                     markets are
                    conversations
rights and wrongs in conversation
Cicero wrote the essay “On Duties” in 44BC.




                                              Speak clearly
                                              Do not interrupt
                                              Be courteus
                                              Never lose your temper.
                                              Never criticize people behind their backs
                                              Deal seriously with serious matters...
how we can join the
  conversation ?
begin by listening
If we listen we will learn
Too much information
google reader
url: www.google.com
google reader
url: www.google.es/reader
google alerts
url: www.google.com/alerts
google alerts
url: www.google.com/alerts
google alerts
url: www.google.com/alerts
google reader
url: www.google.com/reader
google reader
url: www.google.com/reader
how to participate ?
take the dialogs one by one
create a blog
blogs
www.blogger.com
blogs
www.blogger.com
blogs
www.blogger.com
blogs
www.blogger.com
blogs
www.blogger.com
create your online personality       Google
                                     Reader           Google
                                                      Alerts


                                         Hotel Blog



                           flickr
                          account     Hotel corporate
                                         website               facebook
                                                                account




                           youtube
                           account
                                                        Tripadvisor
flckr
www.flickr.com
youtube
www.youtube.com
facebook
www.facebook.com
tripadvisor
www.tripadvisor.com
and many others...
example
http://www.eurostarsmadridtower.com/
example
http://www.eurostarsmadridtower.com/
example
http://www.eurostarsmadridtower.com/
example
http://www.eurostarsmadridtower.com/
example
http://www.eurostarsmadridtower.com/




                        Google
                        Reader                Google
                                              Alerts



                                 Hotel Blog




             flickr
            account       Hotel corporate
                             website                     facebook
                                                          account




              youtube
              account
                                                Tripadvisor
example
http://www.eurostarsmadridtower.com/
what are your next steps?
listen, look and learn
start having real
 conversations
questions, ideas and further conversation ...
Please contact me.




                     Foncho Ramírez-Corzo
                     Search Marketing Specialist
                     foncho.ramirez@bookassist.com

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The rise of social media & customer generated media