The rise of social media & customer generated media
NO LIMITS!

what is social media ?

Youtube, flickr, blogger, facebook, tripadvisor ...
some 2.0 brand examples

no

social media is a conversation.
Powered by Youtube, flickr, blogger, facebook, tripadvisor.....

a conversation between...
friends

a conversation between...
colleagues

a conversation between...
customers

a conversation between...
investors

a conversation between...
people

people love conversations
Alexa Rating. Website Daily Reach

people love conversations
Alexa Rating. Website Daily Reach

to talk about themselves,
Facebook

their culture,
Wikipedia

music,
lastfm

videos,
youtube

pictures,
flickr

products,
ciao

travels,
travelblog

hotels...
tripadvisor

But above all, all these conversations are:
connected

visualizing the social network

This is a social media revolution
the time of passive masses have passed

unlock the power of your website

participating in social markets
and now
what?

back to the basics

the Cluetrain Manifesto
www.cluetrain.com
markets are
conversations

rights and wrongs in conversation
Cicero wrote the essay “On Duties” in 44BC.
Speak clearly
Do not interrupt
Be courteus
Never lose your temper.
Never criticize people behind their backs
Deal seriously with serious matters...

how we can join the
conversation ?

begin by listening
If we listen we will learn

Too much information

google reader
url: www.google.com

google reader
url: www.google.es/reader

google alerts
url: www.google.com/alerts

google alerts
url: www.google.com/alerts

google alerts
url: www.google.com/alerts

google reader
url: www.google.com/reader

google reader
url: www.google.com/reader

how to participate ?

take the dialogs one by one

create a blog

blogs
www.blogger.com

blogs
www.blogger.com

blogs
www.blogger.com

blogs
www.blogger.com

blogs
www.blogger.com

create your online personality Google
Reader Google
Alerts
Hotel Blog
flickr
account Hotel corporate
website facebook
account
youtube
account
Tripadvisor

flckr
www.flickr.com

youtube
www.youtube.com

facebook
www.facebook.com

tripadvisor
www.tripadvisor.com

and many others...

example
http://www.eurostarsmadridtower.com/

example
http://www.eurostarsmadridtower.com/

example
http://www.eurostarsmadridtower.com/

example
http://www.eurostarsmadridtower.com/

example
http://www.eurostarsmadridtower.com/
Google
Reader Google
Alerts
Hotel Blog
flickr
account Hotel corporate
website facebook
account
youtube
account
Tripadvisor

example
http://www.eurostarsmadridtower.com/

what are your next steps?

listen, look and learn

start having real
conversations

questions, ideas and further conversation ...
Please contact me.
Foncho Ramírez-Corzo
Search Marketing Specialist
foncho.ramirez@bookassist.com