Social Media Using Social Media to Enhance FitYogurt’s Image
Debut of Social Media Social Media started in the 50’s with Phone phreaking. First popular Social Networking site – Friendster. The iPhone, in 2008, with location-based “check-in” marks the point of no return.
Why is Social Media Important? 16% of all time spent on the internet is spent on Social Networks. Nearly $6 billion dollars will be spent on social network advertising this year. Daily there are an average of 155 Million Tweets. There are 35 hours worth of video uploaded to YouTube every minute.
Social media and Yogurt: An Example Yogurtland Facebook Page. Comments and reviews from real customers. Builds a community around a brand. Allows for customer feedback.
Health Food Brands using Social Media Yogurt Mountain. Mr. Pita Panera Bread. Au Bon Pain Noodles & Company
Benefits of Social Media Social Media allows for a two way communication. Ask for the customers input. Respond quickly to customers concerns in a public arena. Provide superior customer care and value.
Opportunities in Social Media Allows companies to see what is being said about their brands or products. Determine how effective a message is being delivered. The ultimate word of mouth medium.
Conclusion Social Media is here to stay. Social Media must be embraced to succeed. Companies must approach Social Media properly to add value for the customer. FitYogurt + Social Media = Success
Works Cited: "The Big Business of Social Media.” InstaMerchant Blog. InstaMerchant, LLC, 21JUL2011. Web. 24 Jul 2011.