Keller, 2008, Strategic Brand Management Chapter 8 Summary

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This is the summary of Strategic Brand Management: Building, Measuring, and Managing Brand Equity (3rd ed.), chapter 8 (Developing a Brand Equity Measurement and Management System) by Keller, K. L. (2008, Prentice Hall.)
I designed this powerpoint for an HTM631 class (Strategic Marketing in Hospitality and Tourism) in spring 2009.

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  • Hello,
    I just saw two of your presentations about the subject of strategic brand management you have shared them since 5 years. I really found them very informative and well-designed. I liked them!
    I am wondering if you could share other presentations about other topics related to strategic brand management such as brand portfolios and architecture, brand extensions, brand audit, brand equity measurements, brand positioning, etc.
    Thank you for sharing your insightful presentations.
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Keller, 2008, Strategic Brand Management Chapter 8 Summary

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