Sooshin Choi portfolio as of 2013. 01

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Sooshin Choi portfolio as of 2013. 01

  1. 1. SOOSHIN CHOI DESIGN DIR ECTO R O F SCHOOL O F DESIGNASSOCIAT E PRO FESSOR O F INDUSTRIAL DESIGN UNIVERSITY O F CINCINNATI
  2. 2. ABOUT MESooshin ChoiDirector, School of DesignAssociate Professor of Industrial DesignUniversity of CincinnatiClifton Court, Cincinnati, Ohio 45221-0016 USAAddress: 7680 Trailwind Dr. Cincinnati, OH 45242, USAPhone: +1 (513) 237-0850Emails: sooshin.choi@uc.edu sooshin.choi@gmail.comSkype: sooshin.choi
  3. 3. BRIEFEDUCATION PROFESSIONALSeoul National University of Tech. `86 Automotive Design 18 yrsBA, Industrial Design GM-Daewoo Motors, Kia MotorsHong-Ik University `91 System Furniture 5 yrsMFA, Industrial Design Fursys / Iloom Inc.Royal College of Art, London `93 Innovative Products 2.5 yrsPost Experience Diploma, Vehicle Design DEKA R&DThe Ohio State University `00 - `01 Design Education 9+ yrsIndustrial Design University of Cincinnati TEACHING & RESEARCH FOCI Universal Design / Inclusive Design Innovation by Design Designnovation Studio
  4. 4. AUTOMOTIVE DESIGN 18 YEARSIt is fascinating to design things that move people (and others).I was responsible as a designer and a senior designer for quite a few automotive design projectsin several genres - sedans, trucks, SUV, buses, and minivan for two major Korean manufacturers- GM Daewoo and Kia Motors.It is even more fascinating to see people enjoying those automobiles anywhere I traveled.
  5. 5. AUTOMOTIVE DESIGN• GM-DAEWOO MOTORS KOREA. AUTOMOTIVE DESIGNER,1978. 11-1986. 7 Daewoo LeMans Passenger car designs Minor and major design changes to meet the needs and regulations in Korean and overseas market. Daewoo Royale Salon
  6. 6. AUTOMOTIVE DESIGN• GM-DAEWOO MOTORS KOREA. AUTOMOTIVE DESIGNER,1978. 11-1986. 7 Concept for small passenger car designs Design concept study for small to micro size passenger vehicles
  7. 7. AUTOMOTIVE DESIGN• GM-DAEWOO MOTORS KOREA. AUTOMOTIVE DESIGNER,1978. 11-1986. 7 Commercial vehicle designs Design of buses and light duty trucks.
  8. 8. AUTOMOTIVE DESIGN• KIA MOTORS KOREA. SENIOR AUTOMOTIVE DESIGNER,1986. 7-1995. 8 Passenger car designs: Kia Sephia Design of a sub-compact sedan for the markets in Korea, US, and Europe.
  9. 9. AUTOMOTIVE DESIGN• KIA MOTORS KOREA. SENIOR AUTOMOTIVE DESIGNER,1986. 7-1995. 8 Passenger car designs: Kia Sephia The program started 1988 and launched in 1992. The design sought double purpose as a family sedan (in Korea) and a personal sedan (in Europe and the US). Production Kia Sephia
  10. 10. AUTOMOTIVE DESIGN• KIA MOTORS KOREA. SENIOR AUTOMOTIVE DESIGNER,1986. 7-1995. 8 Kia Sportage The program was to create a new format of vehicle - SUV. The concept was a vehicle that suits urban lifestyle while featuring performance of 4-wheel drive vehicle. Launched in Korea, Europe, and the USA.
  11. 11. AUTOMOTIVE DESIGN• KIA MOTORS KOREA. SENIOR AUTOMOTIVE DESIGNER,1986. 7-1995. 8 Production Kia Sportage
  12. 12. AUTOMOTIVE DESIGN• KIA MOTORS KOREA. SENIOR AUTOMOTIVE DESIGNER,1986. 7-1995. 8 Commercial vehicles Design of heavy duty trucks and minivans Rendering and image sketch for heavy-duty truck Prototype: Electric van Production Kia Carnival / Sedona
  13. 13. SYSTEM FURNITURE DESIGN 5 YEARS Left automotive design to vision was to transplant my knowledge and experience from automotive design to furniture design. Led a team of designers and engineers to develop system furniture and chairs for office and public spaces. Most designs were acknowledged by receiving various design awards (including two awards from prestigious iF Hannover) as well as being successful in the market.
  14. 14. SYSTEM FURNITURE DESIGN• FURSYS INC. / ILOOM INC., KOREA. DIRECTOR OF DESIGN & DEVELOPMENT, 1995. 8 - 2000. 8 Office chair series: Xincro and Prego
  15. 15. SYSTEM FURNITURE DESIGN• FURSYS INC. / ILOOM INC., KOREA. DIRECTOR OF DESIGN & DEVELOPMENT, 1995. 8 - 2000. 8 Furniture and chairs for SOHO
  16. 16. INNOVATIVE PRODUCT DESIGN 2.5 YEARS DEKA R&D, owned by Dean Kamen, an acknowledged inventor, is an innovative engineering firm with some 200 exceptional engineers working on various products ranging from portable insulin pump to stair-climbing, self-balancing power chair, and Segway, a new format of pedestrian mobility device. Appointed as first director of industrial designer at DEKA, I was charged to set up an industrial design group working closely with engineers. The primary project was to design next generation of iBOT, a stair-climbing and self-balancing power chair, which went to market on 2005.
  17. 17. INNOVATIVE PRODUCT DESIGN• DEKA R&D, USA DIRECTOR OF INDUSTRIAL DESIGN, 2001. 6 - 2003. 8 iBOT mobility system Gen. 3 iBOT is an innovative power chair that overcomes obstacles and lets the user move independently. It has 4 functions - standard (for normal use), 4-wheel (for curb, rough terrain, and sand), stair (climbing stairs alone), and balance (to reach high shelves).
  18. 18. INNOVATIVE PRODUCT DESIGN• DEKA R&D, USA DIRECTOR OF INDUSTRIAL DESIGN, 2001. 6 - 2003. 8 Stirling engine VIREX blood process system
  19. 19. DESIGN EDUCATION / RESEARCH• UNIVERSITY OF CINCINNATI, OHIO, USA DIRECTOR OF SCHOOL OF DESIGN / ASSOCIATE PROFESSOR OF INDUSTRIAL DESIGN (CURRENT) Brought three things to design education in the University of Cincinnati. - Rich professional experiences to class - Inclusive design and its application - Connections to collaboration opportunities Also pursued research and professional activities around successful application of inclusive design to various subjects.
  20. 20. DESIGN EDUCATION / RESEARCH Reputation - Top 10 Design Schools worldwide (2002. ID Magazine) - Ranked #1 (ID undergraduate) and #2 (Design graduate) in the US (2012. DesignIntelligence) - Top 30 Design Schools worldwide (2009. BusinessWeek) - Ranked #3 among the 25 best design schools in the world (2012. BusinessInsider) The competence comes from 1) Profound curriculum, 2) Intensive Co-operative education, and 3) Collaboration opportunities
  21. 21. DESIGN EDUCATION / RESEARCH PERSPECTIVE ON DESIGN EDUCATION & PROFESSION YESTERDAY TODAY TOMORROW • Create Things • Create Experiences • Create Values • For Industry • For Market • For Better World • Doing • Thinking, and Doing • Thinking, Doing, and Connecting • Drawing and Making • Drawing, Making, and • Drawing, Making, Researching Researching, and Connecting • Beautiful & Useful • Usable and Enjoyable • Meaningful & Valuable S. Choi, (2009). “Designnovation Studio – Open and Adaptable Design Education for Design Innovation”, ICSID Congress
  22. 22. DESIGN EDUCATION / RESEARCH SUBJECTS TAUGHT THEORY OF ID SEMINARS STUDIOS • Definitions and • Capstone development • Innovation by design philosophies • Universal design / • Capstone projects • Design processes and Inclusive design methods • Universal design / Inclusive design • Design management • Collaborative projects
  23. 23. DESIGN EDUCATION / RESEARCH Marketing Marketing Planning Planning Design Design People as Connecting Engineering Engineering Manufacturing Manufacturing People DESIGN AS A LINE FUNCTION VS. CONNECTOR S. Choi, (2009). “Designnovation Studio – Open and Adaptable Design Education for Design Innovation”, ICSID Congress
  24. 24. DESIGN EDUCATION / RESEARCH Soul Concerned With Value What It Means Skeleton Concerned With Function How It Works Skin Concerned With Beauty How It Looks LAYERS COMPONENTS CURRICULUM DEVELOPMENT BASED ON PORTRAIT OF COMPETENT DESIGNER
  25. 25. DESIGN EDUCATION / RESEARCH Design studios: Innovation By Design Public Fire Extinguisher: Derek Rund Studio Light System by Kristen Beck Taught studio and seminar courses to inspire students to be aware of the role of design as value innovator.
  26. 26. DESIGN EDUCATION / RESEARCH Design studios: Inclusive DesignInclusive Fitness equipment by Ryan Eder.Gold Award, Best-in-Show, and Peoples Choice in IDEA `07.
  27. 27. DESIGN EDUCATION / RESEARCHInclusive Fitness equipment by Ryan Eder.Gold Award, Best-in-Show, and Peoples Choice in IDEA `07.
  28. 28. DESIGN EDUCATION / RESEARCHInclusive Fitness equipment by Ryan Eder.Gold Award, Best-in-Show, and Peoples Choice in IDEA `07.
  29. 29. DESIGN EDUCATION / RESEARCHDesignnovation StudioInnovative ENVIRONMENT: Inspiring, & Intriguing - Graduate and Undergraduate students and faculties from design and non-design.Innovative PROCESS: Interwoven & Inciting - Different process for different projects.Innovative RELATIONSHIP: Influential and institutional - Long-term sponsorship with resident corporate designer
  30. 30. DESIGN EDUCATION / RESEARCH Designnovation Studio Discover Define Design Deliver A-Team 5 industrial designers 2 digital designers Ctrl-P 5 industrial designers 2 digital designers
  31. 31. DESIGN EDUCATION / RESEARCH SeaOrbiter Marine research vessel designed by French architect - Jacques Rougerie. Space for tele-medicine, fitness, and communication was designed in collaboration with College of Medicine, UC.
  32. 32. DESIGN EDUCATION / RESEARCH PUBLICATIONS / PRESENTATIONS / LECTURES / WORKSHOPS AT CONFERENCES, UNIVERSITIES, AND CORPORATIONS: - USA - Korea - Sweden - Canada - China - Australia - Mexico - Colombia - Germany
  33. 33. DESIGN EDUCATION / RESEARCH RESEARCH TOPICS: - Universal Design / Inclusive Design - Product Design Innovation - Emotional Design Approach for Universal Design - Design Innovation with Inclusive Design - Systematic Ideation Process
  34. 34. ACTIVITIES / SERVICESACTIVE IN A NUMBER OF DESIGN COMMUNITIES: - IDSA (Industrial Designers Society of America) Vice President of Education - KAID (Korea Association of Industrial Designers) - KSDS (Korea Society of Design Science), USA Chapter Chair - KSES (Korea Society of Emotion and Sensibility)PROFESSIONAL DESIGN CONSULTATION: - Automotive Design - Medical Design - Furniture Design
  35. 35. SOOSHIN CHOI DESIGN DIRECTOR O F SCHOOL O F DESIGNASSOCIATE PROFESS OR O F INDUSTRIAL DESIGN UNIVERSITY O F CINCINNATI

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