Risky Design Innovation: Defining the Role of Designers in the Future

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A presentation at CII-NID Design Summit 2013, Delhi, India

Published in: Design, Education, Technology
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Risky Design Innovation: Defining the Role of Designers in the Future

  1. 1. Sooshin Choi College for Creative Studies Provost and Vice President Professor of Design Vice President of Education, IDSA Risky Design Innovation: Defining The Roles of Design For the Future
  2. 2. design brings innovation for the future. © Sooshin Choi, 2013
  3. 3. 1. design begins with seeing (what others can’t) © Sooshin Choi, 2013 and ends with making others see
  4. 4. my concern: we have many thinkers now. but not enough seers and doers. © Sooshin Choi, 2013
  5. 5. a new design process: © Sooshin Choi, 2013 1: invisibles 2: visibles 3: tangibles 4: deliverables
  6. 6. 2. innovation begins with giving up the 
 most needed © Sooshin Choi, 2013 and ends with filling the blank
  7. 7. Electric Fan, GE © Sooshin Choi, 2013 Air Multiplier, Dyson
  8. 8. Horse Carriage © Sooshin Choi, 2013 Motor Carriage, Daimler (1886)
  9. 9. Aircraft, Orville and Wilbur Wright © Sooshin Choi, 2013 F18, Boeing
  10. 10. Blackberry © Sooshin Choi, 2013 iPhone, Apple
  11. 11. improvement:
 -- un-necessity + necessity © Sooshin Choi, 2013 innovation: -- necessity + new solution get rid of those you think can’t live without.
  12. 12. 3. the future 
 needs designers © Sooshin Choi, 2013 not those 
 who knows how to design
  13. 13. CONCEPTOR Sees and shares visions for future CONDUCTOR Gets things done CONNECTOR Connects things to create new value © Sooshin Choi, 2013 DESIGNER’S ROLES
  14. 14. SOUL About what it means SKELETON About how it works SKIN About how it looks DESIGNER’S CONCERNS © Sooshin Choi, 2013
  15. 15. BRAIN See people as users or customers. HEART See users or customers as people. GUT Deliver what YOU think is right. DESIGNER’S ORGANS © Sooshin Choi, 2013
  16. 16. the future is already here. are we? Sooshin Choi sooshin.choi@gmail.com sooshin@collegeforcreativestudies.edu

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