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CII-NID Design Summit 2013 presentation

CII-NID Design Summit 2013 presentation






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    CII-NID Design Summit 2013 presentation CII-NID Design Summit 2013 presentation Presentation Transcript

    • Sooshin Choi College for Creative Studies Provost and Vice President Professor of Design Vice President of Education, IDSA Risky Design Innovation: Defining The Roles of Design For the Future
    • design brings innovation for the future. © Sooshin Choi, 2013
    • 1. design begins with seeing (what others can’t) © Sooshin Choi, 2013 and ends with making others see
    • my concern: we have many thinkers now. but not enough seers and doers. © Sooshin Choi, 2013
    • a new design process: © Sooshin Choi, 2013 1: invisibles 2: visibles 3: tangibles 4: deliverables
    • 2. innovation begins with giving up the 
 most needed © Sooshin Choi, 2013 and ends with filling the blank
    • Electric Fan, GE © Sooshin Choi, 2013 Air Multiplier, Dyson
    • Horse Carriage © Sooshin Choi, 2013 Motor Carriage, Daimler (1886)
    • Aircraft, Orville and Wilbur Wright © Sooshin Choi, 2013 F18, Boeing
    • Blackberry © Sooshin Choi, 2013 iPhone, Apple
    • improvement:
 -- un-necessity + necessity © Sooshin Choi, 2013 innovation: -- necessity + new solution get rid of those you think can’t live without.
    • 3. the future 
 needs designers © Sooshin Choi, 2013 not those 
 who knows how to design
    • CONCEPTOR Sees and shares visions for future CONDUCTOR Gets things done CONNECTOR Connects things to create new value © Sooshin Choi, 2013 DESIGNER’S ROLES
    • SOUL About what it means SKELETON About how it works SKIN About how it looks DESIGNER’S CONCERNS © Sooshin Choi, 2013
    • BRAIN See people as users or customers. HEART See users or customers as people. GUT Deliver what YOU think is right. DESIGNER’S ORGANS © Sooshin Choi, 2013
    • the future is already here. are we? Sooshin Choi sooshin.choi@gmail.com sooshin@collegeforcreativestudies.edu