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Social media search7.27
Social media search7.27
Social media search7.27
Social media search7.27
Social media search7.27
Social media search7.27
Social media search7.27
Social media search7.27
Social media search7.27
Social media search7.27
Social media search7.27
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Social media search7.27

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Transcript

  • 1. &
    How Social Media Gets You Found
    Presented by Heather Lytle
    @hlytle
    hlmediapartners.com
  • 2. Why Should I Care?
    46%
    97%
    434%
    41%
    44%
    Cyndy Hoenig & Heather Lytle • H&L Media Partners hlmediapartners.com
  • 3. Cyndy Hoenig & Heather Lytle • H&L Media Partners hlmediapartners.com
  • 4. Cyndy Hoenig & Heather Lytle • H&L Media Partners hlmediapartners.com
  • 5. Social Support of SEO
    Credit: thefuturebuzz.com
    Cyndy Hoenig & Heather Lytle • H&L Media Partners hlmediapartners.com
  • 6. Step 1: Create Content (Critical)
    Where
    -Your Site
    -Facebook
    -YouTube
    -Niche Sites
    -Comments
    -Questions
    -Flickr
    -Brainshark
    -Google Books
    What
    -Blogs
    -Links to Blogs
    -Product/Training videos
    -Articles
    -Recognition
    -Expert Answers
    -Your Team
    -Your Presentations
    -eBooks
    Cyndy Hoenig & Heather Lytle • H&L Media Partners hlmediapartners.com
  • 7. Step 2: Find What Sticks
    1-Keyword Research
    https://adwords.google.com/select/KeywordToolExternal
    2-Find Trends
    http://www.google.com/insights
    Cyndy Hoenig & Heather Lytle • H&L Media Partners hlmediapartners.com
  • 8. Step 3: SEO Basics w/ a SM Sping
    property="og:site_name" content="Mashable" /><metaproperty="og:title" content="It&#039;s Official: Facebook Passes 500 Million Users" /><metaproperty="og:type" content="article" /><metaproperty="og:description" content="As widely expected, Facebook has announced that it has passed the 500 million member mark. In a blog post, CEO Mark Zuckerberg writes that, &quot;I could have" /><metaproperty="og:image" content="http://cdn.mashable.com/wp-content/uploads/2010/07/zuckerberg.jpg" /><metaproperty="og:url" content="http://mashable.com/2010/07/21/facebook-500-million-2/" /
    Cyndy Hoenig & Heather Lytle • H&L Media Partners hlmediapartners.com
  • 9. Step 3: SEO Basics w/ a SM Spin
    Your first words are most important
    You can control branding with ReTweet
    Always create for humans first, Search Engines second
    Cyndy Hoenig & Heather Lytle • H&L Media Partners hlmediapartners.com
  • 10. Bringing It All Together
    Increase Your Linkability
    Sharing is Caring
    Post Everywhere
    Create Valuable Content
    Use Images as an Opportunity
    Complete Your Profile
    Cyndy Hoenig & Heather Lytle • H&L Media Partners hlmediapartners.com
  • 11. Conclusion
    Join me next week for:
    Social Media For Traditional Media Coverage
    hlmediapartners.com
    Download 550 PR, Marketing & Social Media Tips to Grow Your Business
    Questions:
    heather@hlmediapartners.com
    Cyndy Hoenig & Heather Lytle • H&L Media Partners hlmediapartners.com

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