Social media search7.27

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Social media search7.27

  1. 1. &<br />How Social Media Gets You Found<br />Presented by Heather Lytle<br />@hlytle<br />hlmediapartners.com<br />
  2. 2. Why Should I Care?<br />46%<br />97%<br />434%<br />41%<br />44% <br />Cyndy Hoenig & Heather Lytle • H&L Media Partners hlmediapartners.com<br />
  3. 3. Cyndy Hoenig & Heather Lytle • H&L Media Partners hlmediapartners.com<br />
  4. 4. Cyndy Hoenig & Heather Lytle • H&L Media Partners hlmediapartners.com<br />
  5. 5. Social Support of SEO<br />Credit: thefuturebuzz.com<br />Cyndy Hoenig & Heather Lytle • H&L Media Partners hlmediapartners.com<br />
  6. 6. Step 1: Create Content (Critical)<br />Where<br />-Your Site<br />-Facebook<br />-YouTube<br />-Niche Sites<br />-Comments<br />-Questions<br />-Flickr<br />-Brainshark<br />-Google Books<br />What<br />-Blogs<br />-Links to Blogs<br />-Product/Training videos<br />-Articles<br />-Recognition<br />-Expert Answers<br />-Your Team<br />-Your Presentations<br />-eBooks<br />Cyndy Hoenig & Heather Lytle • H&L Media Partners hlmediapartners.com<br />
  7. 7. Step 2: Find What Sticks<br />1-Keyword Research<br />https://adwords.google.com/select/KeywordToolExternal<br />2-Find Trends<br />http://www.google.com/insights<br />Cyndy Hoenig & Heather Lytle • H&L Media Partners hlmediapartners.com<br />
  8. 8. Step 3: SEO Basics w/ a SM Sping<br />property="og:site_name" content="Mashable" /><metaproperty="og:title" content="It's Official: Facebook Passes 500 Million Users" /><metaproperty="og:type" content="article" /><metaproperty="og:description" content="As widely expected, Facebook has announced that it has passed the 500 million member mark. In a blog post, CEO Mark Zuckerberg writes that, &quot;I could have" /><metaproperty="og:image" content="http://cdn.mashable.com/wp-content/uploads/2010/07/zuckerberg.jpg" /><metaproperty="og:url" content="http://mashable.com/2010/07/21/facebook-500-million-2/" /<br />Cyndy Hoenig & Heather Lytle • H&L Media Partners hlmediapartners.com<br />
  9. 9. Step 3: SEO Basics w/ a SM Spin<br />Your first words are most important<br />You can control branding with ReTweet<br />Always create for humans first, Search Engines second<br />Cyndy Hoenig & Heather Lytle • H&L Media Partners hlmediapartners.com<br />
  10. 10. Bringing It All Together<br />Increase Your Linkability<br />Sharing is Caring<br />Post Everywhere<br />Create Valuable Content<br />Use Images as an Opportunity<br />Complete Your Profile<br />Cyndy Hoenig & Heather Lytle • H&L Media Partners hlmediapartners.com<br />
  11. 11. Conclusion<br />Join me next week for:<br />Social Media For Traditional Media Coverage<br />hlmediapartners.com<br />Download 550 PR, Marketing & Social Media Tips to Grow Your Business<br />Questions:<br />heather@hlmediapartners.com<br />Cyndy Hoenig & Heather Lytle • H&L Media Partners hlmediapartners.com<br />

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