Sms Fundraising Presentation

1,089 views
1,060 views

Published on

This is a presentation I gave in my fundraising class about the SMS fundraising that The American Red Cross is using for the Haiti disaster and how other nonprofits can use it.

Published in: Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,089
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
23
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • according to mGive’s Twitter today
  • according to mGive’s Twitter today
  • you send a text to a number (90999) and get a response back confirming you want to give. Say yes, and the amount will appear on your bill and be sent to the organization. Just like when you download a ringtone!
  • you send a text to a number (90999) and get a response back confirming you want to give. Say yes, and the amount will appear on your bill and be sent to the organization. Just like when you download a ringtone!
  • you send a text to a number (90999) and get a response back confirming you want to give. Say yes, and the amount will appear on your bill and be sent to the organization. Just like when you download a ringtone!
  • you send a text to a number (90999) and get a response back confirming you want to give. Say yes, and the amount will appear on your bill and be sent to the organization. Just like when you download a ringtone!
  • you send a text to a number (90999) and get a response back confirming you want to give. Say yes, and the amount will appear on your bill and be sent to the organization. Just like when you download a ringtone!
  • you send a text to a number (90999) and get a response back confirming you want to give. Say yes, and the amount will appear on your bill and be sent to the organization. Just like when you download a ringtone!
  • you send a text to a number (90999) and get a response back confirming you want to give. Say yes, and the amount will appear on your bill and be sent to the organization. Just like when you download a ringtone!
  • Intermediaries like the mGive foundation actually run the code “90999” and use keywords to distribute the funds.
    Setting up a dedicated short code is a very expensive proposition. [about 1/2 million]
  • Intermediaries like the mGive foundation actually run the code “90999” and use keywords to distribute the funds.
    Setting up a dedicated short code is a very expensive proposition. [about 1/2 million]
  • Intermediaries like the mGive foundation actually run the code “90999” and use keywords to distribute the funds.
    Setting up a dedicated short code is a very expensive proposition. [about 1/2 million]
  • To more efficiently use their codes, mGives uses lots of keywords for lots of organizations. This way, each org only needs to pay a little (comparitively) to run a mobile giving campaign.
  • To more efficiently use their codes, mGives uses lots of keywords for lots of organizations. This way, each org only needs to pay a little (comparitively) to run a mobile giving campaign.
  • To more efficiently use their codes, mGives uses lots of keywords for lots of organizations. This way, each org only needs to pay a little (comparitively) to run a mobile giving campaign.
  • To more efficiently use their codes, mGives uses lots of keywords for lots of organizations. This way, each org only needs to pay a little (comparitively) to run a mobile giving campaign.
  • To more efficiently use their codes, mGives uses lots of keywords for lots of organizations. This way, each org only needs to pay a little (comparitively) to run a mobile giving campaign.
  • To more efficiently use their codes, mGives uses lots of keywords for lots of organizations. This way, each org only needs to pay a little (comparitively) to run a mobile giving campaign.
  • To more efficiently use their codes, mGives uses lots of keywords for lots of organizations. This way, each org only needs to pay a little (comparitively) to run a mobile giving campaign.
  • To more efficiently use their codes, mGives uses lots of keywords for lots of organizations. This way, each org only needs to pay a little (comparitively) to run a mobile giving campaign.
  • To more efficiently use their codes, mGives uses lots of keywords for lots of organizations. This way, each org only needs to pay a little (comparitively) to run a mobile giving campaign.
  • To more efficiently use their codes, mGives uses lots of keywords for lots of organizations. This way, each org only needs to pay a little (comparitively) to run a mobile giving campaign.
  • To more efficiently use their codes, mGives uses lots of keywords for lots of organizations. This way, each org only needs to pay a little (comparitively) to run a mobile giving campaign.
  • To more efficiently use their codes, mGives uses lots of keywords for lots of organizations. This way, each org only needs to pay a little (comparitively) to run a mobile giving campaign.
  • To more efficiently use their codes, mGives uses lots of keywords for lots of organizations. This way, each org only needs to pay a little (comparitively) to run a mobile giving campaign.
  • To more efficiently use their codes, mGives uses lots of keywords for lots of organizations. This way, each org only needs to pay a little (comparitively) to run a mobile giving campaign.
  • To more efficiently use their codes, mGives uses lots of keywords for lots of organizations. This way, each org only needs to pay a little (comparitively) to run a mobile giving campaign.
  • To more efficiently use their codes, mGives uses lots of keywords for lots of organizations. This way, each org only needs to pay a little (comparitively) to run a mobile giving campaign.
  • To more efficiently use their codes, mGives uses lots of keywords for lots of organizations. This way, each org only needs to pay a little (comparitively) to run a mobile giving campaign.
  • To more efficiently use their codes, mGives uses lots of keywords for lots of organizations. This way, each org only needs to pay a little (comparitively) to run a mobile giving campaign.
  • To more efficiently use their codes, mGives uses lots of keywords for lots of organizations. This way, each org only needs to pay a little (comparitively) to run a mobile giving campaign.
  • To more efficiently use their codes, mGives uses lots of keywords for lots of organizations. This way, each org only needs to pay a little (comparitively) to run a mobile giving campaign.
  • To more efficiently use their codes, mGives uses lots of keywords for lots of organizations. This way, each org only needs to pay a little (comparitively) to run a mobile giving campaign.
  • To more efficiently use their codes, mGives uses lots of keywords for lots of organizations. This way, each org only needs to pay a little (comparitively) to run a mobile giving campaign.
  • To more efficiently use their codes, mGives uses lots of keywords for lots of organizations. This way, each org only needs to pay a little (comparitively) to run a mobile giving campaign.
  • To more efficiently use their codes, mGives uses lots of keywords for lots of organizations. This way, each org only needs to pay a little (comparitively) to run a mobile giving campaign.
  • To more efficiently use their codes, mGives uses lots of keywords for lots of organizations. This way, each org only needs to pay a little (comparitively) to run a mobile giving campaign.
  • To more efficiently use their codes, mGives uses lots of keywords for lots of organizations. This way, each org only needs to pay a little (comparitively) to run a mobile giving campaign.
  • To more efficiently use their codes, mGives uses lots of keywords for lots of organizations. This way, each org only needs to pay a little (comparitively) to run a mobile giving campaign.
  • To more efficiently use their codes, mGives uses lots of keywords for lots of organizations. This way, each org only needs to pay a little (comparitively) to run a mobile giving campaign.
  • To more efficiently use their codes, mGives uses lots of keywords for lots of organizations. This way, each org only needs to pay a little (comparitively) to run a mobile giving campaign.
  • To more efficiently use their codes, mGives uses lots of keywords for lots of organizations. This way, each org only needs to pay a little (comparitively) to run a mobile giving campaign.
  • To more efficiently use their codes, mGives uses lots of keywords for lots of organizations. This way, each org only needs to pay a little (comparitively) to run a mobile giving campaign.
  • To more efficiently use their codes, mGives uses lots of keywords for lots of organizations. This way, each org only needs to pay a little (comparitively) to run a mobile giving campaign.
  • To more efficiently use their codes, mGives uses lots of keywords for lots of organizations. This way, each org only needs to pay a little (comparitively) to run a mobile giving campaign.
  • To more efficiently use their codes, mGives uses lots of keywords for lots of organizations. This way, each org only needs to pay a little (comparitively) to run a mobile giving campaign.
  • To more efficiently use their codes, mGives uses lots of keywords for lots of organizations. This way, each org only needs to pay a little (comparitively) to run a mobile giving campaign.
  • To more efficiently use their codes, mGives uses lots of keywords for lots of organizations. This way, each org only needs to pay a little (comparitively) to run a mobile giving campaign.
  • To more efficiently use their codes, mGives uses lots of keywords for lots of organizations. This way, each org only needs to pay a little (comparitively) to run a mobile giving campaign.
  • To more efficiently use their codes, mGives uses lots of keywords for lots of organizations. This way, each org only needs to pay a little (comparitively) to run a mobile giving campaign.
  • Imagine Fergie tells everyone at a nationally televised Black Eyed Peas concert ro donate to your organization. [CLICK] Awesome! right?
  • ...with SMS, 1 hundred or 1 million donations can come in without much more effort
  • Here is a chart from mGive detailing different levels a nonprofit can participate at.
    Notice Gold membership is an $18,000 commitment!
  • So, that brings us to the question: [next slide]
  • So, that brings us to the question: [next slide]
  • Much like anything we’ve been discussing in this class, there is a time and a place for SMS. Do not think of it as a panacea for your funding woes, but rather a piece of your overall strategy.
  • Much like anything we’ve been discussing in this class, there is a time and a place for SMS. Do not think of it as a panacea for your funding woes, but rather a piece of your overall strategy.
  • Questions?

    I’ll be posting the presentation to Facebook if you’d like a copy.
  • Sms Fundraising Presentation

    1. 1. Mobile Giving or How I Learned to Stop Worrying and Love the TXT
    2. 2. What?
    3. 3. $32,000,000 Raised by American Red Cross for Haiti relief
    4. 4. How?
    5. 5. Short Codes 101
    6. 6. Short Codes 101
    7. 7. Short Codes 101
    8. 8. Short Codes 101 90999 “HAITI”
    9. 9. Short Codes 101 90999 “HAITI”
    10. 10. Short Codes 101 $10 90999 “HAITI”
    11. 11. Short Codes 101 $10 90999 “HAITI” $$ Bill
    12. 12. Short Codes 101 $10 “Please send 90999 more money!” “HAITI” $$ Bill
    13. 13. Sort of...
    14. 14. Sort of...
    15. 15. Sort of... $
    16. 16. Sort of... $ $
    17. 17. Keywords 90999
    18. 18. Keywords 90999 HAITI
    19. 19. Keywords 90999 CVC KIDS RAMS MEAL ARMY YMCA HAITI MADD FARMER
    20. 20. Sign Me Up!
    21. 21. Sign Me Up! • Yeah! • Easy for donors • Scaleable • Contact • Cool
    22. 22. Sign Me Up! • Yeah! • Meh... • Easy for donors • Expensive • Scaleable • Intermediary • Contact • Limited • Cool
    23. 23. Scaleable
    24. 24. Scaleable Everyone donate money to SuperCharity!
    25. 25. Scaleable The next day at SuperCharity: ...without SMS fundraising Web Lines Server Busy Staff Down Punching Laptops
    26. 26. Contact
    27. 27. Contact • Instant, direct communication with donors
    28. 28. Contact • Instant, direct communication with donors • Send almost anything • URLs - links to images, websites, ringtones, etc. • Breaking news • Calls to action • Volunteering opportunities
    29. 29. Contact • Instant, direct communication with donors • Send almost anything • URLs - links to images, websites, ringtones, etc. • Breaking news • Calls to action • Volunteering opportunities • Announce Joe Biden as your running mate!
    30. 30. Expensive
    31. 31. Expensive
    32. 32. Expensive • Intermediary vetting may require:
    33. 33. Expensive • Intermediary vetting may require: • 990 tax statements
    34. 34. Expensive • Intermediary vetting may require: • 990 tax statements • Letter of Determination
    35. 35. Expensive • Intermediary vetting may require: • 990 tax statements • Letter of Determination • Certificate of Good Standing
    36. 36. Expensive • Intermediary vetting may require: • 990 tax statements • Letter of Determination • Certificate of Good Standing • Bylaws
    37. 37. Expensive • Intermediary vetting may require: • 990 tax statements • Letter of Determination • Certificate of Good Standing • Bylaws • Audited financial statements
    38. 38. Limited
    39. 39. Limited The average donation in 2009 was $92 -Network for Good
    40. 40. Limited The average donation in 2009 was $92 -Network for Good SMS limits you to $5 or $10
    41. 41. To SMS, or not to SMS?
    42. 42. To SMS, or not to SMS?
    43. 43. To SMS, or not to SMS? Know your organization.
    44. 44. To SMS, or not to SMS? Know your organization. Know your audience.
    45. 45. Thank you!

    ×