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Transcript

  • 1. E-MARKETING
  • 2. INTERNET MARKETING : E-Marketing is the process of marketing a brand using the Internet. It includes both direct response marketing and indirect marketing elements and uses a range of technologies to help connect businesses to their customers.
  • 3. BENEFITS businesses now have a truly global reach. range of products and services. two-way communication channel
  • 4. provide an immediate impact greater buying power access to the niche Markets relatively inexpensive measurable
  • 5. SEARCH ENGINE MARKETING SOCIAL MEDIA MARKETING E-MAIL MARKETING AFFILIATE MARKETING DISPLAY ADVERTISINGTYPES OF INTERNET MARKETING
  • 6. Search Engine Marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). According to the Search Engine Marketing Professionals Organization, SEM methods include: Search Engine Optimization (or SEO), Paid Placement and Paid Inclusion SEARCH ENGINE MARKETING
  • 7. Social Media Marketing (SMM) is seeks to achieve branding and marketing communication goals through the participation in various social media networks such as MySpace, Facebook. SOCIAL MEDIA MARKETING
  • 8. Email marketing is a form of Direct Marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing
  • 9. Affiliate Marketing is a web-based marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's marketing efforts
  • 10. A Web Banner or Banner ad is a form of advertising on the World Wide Web. It is intended to attract traffic to a website by linking them to the web site of the advertiser. The advertisement is constructed from an image (GIF, JPEG, PNG). These images are usually placed on web pages that have interesting content, such as a newspaper article or an opinion piece.
  • 11. Minimum expenditure & max exposure The goods & Services delivers at ur door step It serves all over the world by connecting with Internet It reduces human effort & time SERVICES
  • 12. Any questions ????????