Social Media for Business                       Abigail Murphy                        @choccybicOctober 2011              ...
Who am IOctober 2011              01
Who am IOctober 2011              01
Who am I                      outlandishideas.co.uk               Web, Data and Social Media specialistsOctober 2011      ...
Who am IOctober 2011              01
WHAT IS SOCIAL MEDIA?October 2011                           01
“Social media are media for social interaction,               using highly accessible and scalable publishing             ...
KAPLAN & HAENLEIN                              6 Different Types               Collaborative               Blogs/Microblog...
KAPLAN & HAENLEIN                              6 Different Types               Collaborative             Wikipedia, h2g2  ...
WHAT DO YOU WANT TO             GET OUT OF IT?October 2011                    01
Increase sales                                   Raise awareness of our brand        Run competitions                     ...
WHAT DOES YOUR AUDIENCE WANT TO GET OUT OF IT?!October 2011           01
Free stuff        Consume & share good content                                         Have fun               Find like-mi...
WHAT’S OUT THERE?October 2011                       01
-800 million users               -Number 1 destination on the web               -Brand pages well established             ...
-Always changing               -New Timeline               -Newfeed & Top stories               -Not just like - but read,...
-300 million users               -Full of influencers               -Listen to what people are saying               -Minefie...
-Can be hard to get traction/known               -Needs to be totally up to date               -Twitterstorms             ...
-2nd most visited social network after FB in US               -Professional social network               -Brand pages     ...
-Can only connect with people you know               -A certain demographic - professionals               -Group conversat...
-Newest network               -Has a lot of traction with tech influencers               -Cleaner interface to Facebook    ...
-Just don’t know yet               -Brands aren’t allowed profiles - yet               -Will anyone but techies go on it?Oc...
-Good for local businesses               -Offers/coupons/competitions               -Reviews/tips availableOctober 2011   ...
-Niche audience - will it take off?               -Can be time consuming               -Concentrate on key presences firstO...
-Professional networking               -Establishing yourself as an influencer               -Spread your brand and name   ...
THINGS TO THINK ABOUT...October 2011                       01
JUST LISTENINGOctober 2011         01
JUST LISTENINGOctober 2011         01
JUST LISTENINGOctober 2011         01
RECRUITMENTOctober 2011      01
CUSTOMER SERVICE                       “I think their execution of Twitter                       for customer service is e...
WRITE A STRATEGYOctober 2011                      01
SOCIAL MEDIA STRATEGY           -Clear Overarching Objectives           -Time and resource constraints           -Platform...
REVIEW REGULARLYOctober 2011                      01
SOME GOOD EXAMPLESOctober 2011                        01
OLD SPICE MANOctober 2011        01
OLD SPICE GUY                       -Won numerous awards                       -Millions of Youtube views                 ...
HONDA FRIENDINGOctober 2011          01
HONDA FRIENDING               -Increased fans from 15k to 1.3 million               -Generated over 3500 dealer requests  ...
SMALL BUSINESSOctober 2011         01
SMALL BUSINESS               -Small restaurant in Dublin               -Regular promotions to encourage reviews           ...
SMALL BUSINESSOctober 2011         01
WHAT NOT TO DO...October 2011                       01
FORGET TOCHANGE YOURPASSWORDOctober 2011   01
This was a PRstunt - but therisk still stands!October 2011         01
USE ANUNMODERATED#HASHTAGOctober 2011   01
GILLIAN+BEN=BUNFIGHT                                 V               @gillianmckeith       @bengoldacreOctober 2011       ...
ALWAYS HAVE A CRISIS PLANOctober 2011              01
From The Wallblog - http://bit.ly/qsiQx3October 2011                              01
From The Wallblog - http://bit.ly/qsiQx3October 2011                              01
From The Wallblog - http://bit.ly/qsiQx3October 2011                              01
KEY TAKE-AWAYSOctober 2011                    01
KEY TAKE-AWAYS           -Work out what you are trying to achieve           -What does your audience want?           -How ...
THANK YOU!October 2011                01
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Social media for small businesses

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An introduction for small businesses on how to use Social Media effectively.

Looking at the key questions and steps to take to create a successful social media strategy

Looks at good and bad case studies to highlight opportunities and pitfalls.

Published in: Technology, Business
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  • Social media for small businesses

    1. 1. Social Media for Business Abigail Murphy @choccybicOctober 2011 01
    2. 2. Who am IOctober 2011 01
    3. 3. Who am IOctober 2011 01
    4. 4. Who am I outlandishideas.co.uk Web, Data and Social Media specialistsOctober 2011 01
    5. 5. Who am IOctober 2011 01
    6. 6. WHAT IS SOCIAL MEDIA?October 2011 01
    7. 7. “Social media are media for social interaction, using highly accessible and scalable publishing techniques. Social media use web-based technologies to transform and broadcast media monologues into social media dialogues.” wikipedia page on social mediaOctober 2011 01
    8. 8. KAPLAN & HAENLEIN 6 Different Types Collaborative Blogs/Microblogs Content Communities Social Networking sites Virtual Game Worlds Virtual Social Worlds Link to Kaplan & Haenlein paperOctober 2011 01
    9. 9. KAPLAN & HAENLEIN 6 Different Types Collaborative Wikipedia, h2g2 Blogs/Microblogs Twitter, Tumblr Content Communities Flickr Social Networking sites Facebook Virtual Game Worlds World of Warcraft Virtual Social Worlds Second Life Link to Kaplan & Haenlein paperOctober 2011 01
    10. 10. WHAT DO YOU WANT TO GET OUT OF IT?October 2011 01
    11. 11. Increase sales Raise awareness of our brand Run competitions Launch a new product Let people know what we are up toEveryone else is doing it Its the magic answer to being successfulOctober 2011 01
    12. 12. WHAT DOES YOUR AUDIENCE WANT TO GET OUT OF IT?!October 2011 01
    13. 13. Free stuff Consume & share good content Have fun Find like-minded people ComplainFind things out - be in the know Give feedback Meet like-minded people Talk to youFeel a part of a Feel listened to and appreciated communityOctober 2011 01
    14. 14. WHAT’S OUT THERE?October 2011 01
    15. 15. -800 million users -Number 1 destination on the web -Brand pages well established -Sharing, conversation, engagement -Competitions (comply with guidelines)October 2011 01
    16. 16. -Always changing -New Timeline -Newfeed & Top stories -Not just like - but read, eat, listen -Time-consumingOctober 2011 01
    17. 17. -300 million users -Full of influencers -Listen to what people are saying -Minefield of information -Topical, up to the secondOctober 2011 01
    18. 18. -Can be hard to get traction/known -Needs to be totally up to date -Twitterstorms -Demographic - is your customer there? -Everything you say is publicOctober 2011 01
    19. 19. -2nd most visited social network after FB in US -Professional social network -Brand pages -Job posting -Groups -Business 2 business marketing/networkingOctober 2011 01
    20. 20. -Can only connect with people you know -A certain demographic - professionals -Group conversations can be cumbersome -Messaging system is not greatOctober 2011 01
    21. 21. -Newest network -Has a lot of traction with tech influencers -Cleaner interface to Facebook -More flexible than Twitter -Google is spending millions to add features -Possible professional tool?October 2011 01
    22. 22. -Just don’t know yet -Brands aren’t allowed profiles - yet -Will anyone but techies go on it?October 2011 01
    23. 23. -Good for local businesses -Offers/coupons/competitions -Reviews/tips availableOctober 2011 01
    24. 24. -Niche audience - will it take off? -Can be time consuming -Concentrate on key presences firstOctober 2011 01
    25. 25. -Professional networking -Establishing yourself as an influencer -Spread your brand and name -Share your knowledgeOctober 2011 01
    26. 26. THINGS TO THINK ABOUT...October 2011 01
    27. 27. JUST LISTENINGOctober 2011 01
    28. 28. JUST LISTENINGOctober 2011 01
    29. 29. JUST LISTENINGOctober 2011 01
    30. 30. RECRUITMENTOctober 2011 01
    31. 31. CUSTOMER SERVICE “I think their execution of Twitter for customer service is excellent and it has changed my perception of them for the better. Chiltern Railway are the only train company I have available to me, and before following them on Twitter my perception of them was neutral at best – viewing them as a means to an end. Now, though, I feel much more involved and informed about the company and their service, and feel more forgiving when unexpected incidents like this one take place.” Link to BlogOctober 2011 01
    32. 32. WRITE A STRATEGYOctober 2011 01
    33. 33. SOCIAL MEDIA STRATEGY -Clear Overarching Objectives -Time and resource constraints -Platforms you are going to use (Start slowly) -Specific objectives for each platform? -Team identified -”Voice” identified -Any guidelines needed? -Content plan - Content is still king -Regular review pointsOctober 2011 01
    34. 34. REVIEW REGULARLYOctober 2011 01
    35. 35. SOME GOOD EXAMPLESOctober 2011 01
    36. 36. OLD SPICE MANOctober 2011 01
    37. 37. OLD SPICE GUY -Won numerous awards -Millions of Youtube views -107% increase in sales -Aired at the superbowl -Million pound campaignOctober 2011 01
    38. 38. HONDA FRIENDINGOctober 2011 01
    39. 39. HONDA FRIENDING -Increased fans from 15k to 1.3 million -Generated over 3500 dealer requests -Long term strategyOctober 2011 01
    40. 40. SMALL BUSINESSOctober 2011 01
    41. 41. SMALL BUSINESS -Small restaurant in Dublin -Regular promotions to encourage reviews on tripadvisor.com -5000 fansOctober 2011 01
    42. 42. SMALL BUSINESSOctober 2011 01
    43. 43. WHAT NOT TO DO...October 2011 01
    44. 44. FORGET TOCHANGE YOURPASSWORDOctober 2011 01
    45. 45. This was a PRstunt - but therisk still stands!October 2011 01
    46. 46. USE ANUNMODERATED#HASHTAGOctober 2011 01
    47. 47. GILLIAN+BEN=BUNFIGHT V @gillianmckeith @bengoldacreOctober 2011 01
    48. 48. ALWAYS HAVE A CRISIS PLANOctober 2011 01
    49. 49. From The Wallblog - http://bit.ly/qsiQx3October 2011 01
    50. 50. From The Wallblog - http://bit.ly/qsiQx3October 2011 01
    51. 51. From The Wallblog - http://bit.ly/qsiQx3October 2011 01
    52. 52. KEY TAKE-AWAYSOctober 2011 01
    53. 53. KEY TAKE-AWAYS -Work out what you are trying to achieve -What does your audience want? -How can these link together? -Set objectives -Don’t try and do too much -BUT, at least listen -Content is still king -Keep up to date with changes -Regularly review & measure against objectives -Don’t be afraid to stop things that aren’t workingOctober 2011 01
    54. 54. THANK YOU!October 2011 01

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