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Tbadv492actual good version Presentation Transcript

  • 1. Taco Bell ADV 492 Final Project Zachary Chmill
  • 2. Client History
    • 5,800 Restaurants in the U.S.
    • 80% are owned by independent franchises.
    • Founded March 21, 1962 by Glen Bell at the age of 25.
    • Bought by PepsiCo in 1978 and grew rapidly.
    • Revenue of 1.9 billion USD in 2009.
  • 3. Challenges & Goals
    • People do not believe in the quality of Taco Bell products
    • Show people about great deals compared to other fast food chain restaurants.
    • Convince people that service is of better quality and speedier than other fast food chain restaurants.
  • 4. Facebook
    • Fans of Taco Bell can post their thoughts on different food Taco Bell has to offer.
    • Can receive feedback from fans on what types of deals Taco Bell should include on their menu.
    • Restaurant Locator Feature.
  • 5. Twitter
    • Announce new location openings
    • Announce new deals and coupons
    • People could print off coupons directly from Taco Bell off from Twitter
    • Twitter would create a strong “buzz” around everything going on with the Taco Bell company.
  • 6. Blogging
    • Talk about different community events Taco Bell has sponsored or been a part of.
    • Stories that Taco Bell are involved in that would not be located on their website.
    • Would shed a positive light on Taco Bell
    • Also could just talk about different entertaining events that Taco Bell has been a part of.
  • 7. Public Relations
    • Promote events and activities to show that Taco Bell wants to be part of the community
    • Also can do press releases announcing charitable donations, etc.
  • 8. Strategy Evaluation
    • Google Analytics
      • Adwords would be used late night and geared towards a younger crowd
    • Twitter Analytics
      • Allows you to see which tweets caused people to have a reaction on twitter.
    • + Other web history applications to see what people respond to and why.
  • 9. Budget Allocation
    • Spread out evenly among most of the media networks.
    • Special emphasis on Blogging and Public Relations.
  • 10. Timeline
    • Heavily advertise throughout the whole year.
    • Possibly more advertising in summer months with a pulsing media schedule.