Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

Like this presentation? Why not share!

Like this? Share it with your network

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads


Total Views
On Slideshare
From Embeds
Number of Embeds



Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

    No notes for slide


  • 1. Taco Bell ADV 492 Final Project Zachary Chmill
  • 2. Client History
    • 5,800 Restaurants in the U.S.
    • 80% are owned by independent franchises.
    • Founded March 21, 1962 by Glen Bell at the age of 25.
    • Bought by PepsiCo in 1978 and grew rapidly.
    • Revenue of 1.9 billion USD in 2009.
  • 3. Challenges & Goals
    • People do not believe in the quality of Taco Bell products
    • Show people about great deals compared to other fast food chain restaurants.
    • Convince people that service is of better quality and speedier than other fast food chain restaurants.
  • 4. Facebook
    • Fans of Taco Bell can post their thoughts on different food Taco Bell has to offer.
    • Can receive feedback from fans on what types of deals Taco Bell should include on their menu.
    • Restaurant Locator Feature.
  • 5. Twitter
    • Announce new location openings
    • Announce new deals and coupons
    • People could print off coupons directly from Taco Bell off from Twitter
    • Twitter would create a strong “buzz” around everything going on with the Taco Bell company.
  • 6. Blogging
    • Talk about different community events Taco Bell has sponsored or been a part of.
    • Stories that Taco Bell are involved in that would not be located on their website.
    • Would shed a positive light on Taco Bell
    • Also could just talk about different entertaining events that Taco Bell has been a part of.
  • 7. Public Relations
    • Promote events and activities to show that Taco Bell wants to be part of the community
    • Also can do press releases announcing charitable donations, etc.
  • 8. Strategy Evaluation
    • Google Analytics
      • Adwords would be used late night and geared towards a younger crowd
    • Twitter Analytics
      • Allows you to see which tweets caused people to have a reaction on twitter.
    • + Other web history applications to see what people respond to and why.
  • 9. Budget Allocation
    • Spread out evenly among most of the media networks.
    • Special emphasis on Blogging and Public Relations.
  • 10. Timeline
    • Heavily advertise throughout the whole year.
    • Possibly more advertising in summer months with a pulsing media schedule.