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Taco Bell ADV 492
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Taco Bell ADV 492

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  • 1. Taco Bell ADV 492 Final Project Zachary Chmill
  • 2. Client History  5,800 Restaurants in the U.S.  80% are owned by independent franchises.  Founded March 21, 1962 by Glen Bell at the age of 25.  Bought by PepsiCo in 1978 and grew rapidly.  Revenue of 1.9 billion USD in 2009.
  • 3. Challenges & Goals  People do not believe in the quality of Taco Bell products  Show people about great deals compared to other fast food chain restaurants.  Convince people that service is of better quality and speedier than other fast food chain restaurants.QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture.
  • 4. Facebook  Fans of Taco Bell can post their thoughts on different food Taco Bell has to offer.  Can receive feedback from fans on what types of deals Taco Bell should include on their menu.  Restaurant Locator Feature.QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture.
  • 5. Twitter  Announce new location openings  Announce new deals and coupons  People could print off coupons directly from Taco Bell off from Twitter  Twitter would create a strong “buzz” around everything going on with the Taco Bell company.QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture.
  • 6. Blogging  Talk about different community events Taco Bell has sponsored or been a part of.  Stories that Taco Bell are involved in that would not be located on their website.  Would shed a positive light on Taco Bell  Also could just talk about different entertaining events that Taco Bell has been a part of.QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture.
  • 7. Public Relations  Promote events and activities to show that Taco Bell wants to be part of the community  Also can do press releases announcing charitable donations, etc. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture.
  • 8. Strategy Evaluation  Google Analytics  Adwords would be used late night and geared towards a younger crowd  Twitter Analytics  Allows you to see which tweets caused people to have a reaction on twitter.  + Other web history applications to see what people respond to and why. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture.
  • 9. Budget Allocation  Spread out evenly among most of the media networks.  Special emphasis on Blogging and Public Relations.
  • 10. Timeline  Heavily advertise throughout the whole year.  Possibly more advertising in summer months with a pulsing media schedule. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture.