123 Washington Listing Presentation

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123 Washington Listing Presentation

  1. 1. Johnny Lal Licensed Real Estate Salesperson 646.209.2029 | jlal@citihabitats.com President’s Council Elite 2012 & 2013 Diamond Circle 2013 Rosalie Alario Licensed Real Estate Salesperson 732.232.4012 | ralario@citihabitats.com
  2. 2. CITI HABITATS Local Expertise. Skillful Marketing. Exceptional Service and Dedication. 25 Years in the business Over $40M Sold Over 150 Transactions every year 1 Unique Agent for your real estate needs in 2013 Specializing in downtown neighborhoods south of 34th Street Greenwich Village, East Village, West Village, TriBeCa, Chelsea, SoHo, Nolita, Gramercy, Financial District Owned and operated by NRT LLC. citihabitats.com
  3. 3. CITI HABITATS AT A GLANCE 600+ agents 20 years Since we opened our doors in 1994, Citi Habitats has grown into one of the leading real estate firms in New York City. 40,000 new homes In the past five years alone, we’ve helped more than 40,000 clients find a new home. As a result, we have the largest database of potential buyers and renters in the city. We tap into the power of our agent network giving your property impactful exposure and direct access to successful agents. NEWS 1,000 unique press mentions Our in-house Public Relations team is devoted to garnering positive and meaningful publicity for our properties, agents, and the company as a whole. 8 locations With neighborhood offices throughout Manhattan, our firm offers a boutique feel coupled with a vast pool of resources. Owned and operated by NRT LLC. citihabitats.com
  4. 4. CITI HABITATS OUR EXPERTISE. YOUR EXPOSURE. We have the experience, network and personal approach to help you through every step of the sales process. We’ll work with you from start to finish to help you successfully sell your property with the greatest efficiency at the maximum price. Our extensive knowledge of the industry and attentive approach to client relationships have helped us stand out as leaders in New York City real estate. from industry-leading 40,000 1.2MM 2010-2013 website new yorkers unique visitors found homes through per year citi habitats citihabitats.com We Are Connected In the past three years alone, we have helped over 40,000 New Yorkers find new homes. Our agents have extensive lists of qualified leads and have spent years building longstanding relationships with many of their clients. We Have a Leading Website Our website is one of the most heavily trafficked in the industry with over 1.2 million unique visitors a year and an increasingly popular mobile site. We Get You More Exposure Our best-in-class marketing and public relations teams generate maximum market exposure for our agents and your property. We’ll also use direct mail and email marketing to promote your property to your building, neighborhood and our vast network of contacts, including the entire brokerage community. We Have a History in New York City Our extensive network of offices is strategically laid out across Manhattan. Each neighborhood office operates as a specialized boutique. You get the best of both worlds: personalized service and attention to detail, coupled with the vast resources and technology of a large organization. Owned and operated by NRT LLC. citihabitats.com
  5. 5. CITI HABITATS BE WHERE THE MASSES ARE SEARCHING We are always striving to provide you with superior personal service and maximum exposure of your listing. We understand the market and will guide you through the process of listing your property across many channels. We’ll also place your listing on our highly trafficked website and feature it on a combination of the sites seen here. WE GET MORE PRESS THAN MOST We’re mentioned in over 1,000 unique media articles annually. Our agents and corporate team are regularly featured as experts and leaders in media such as: Owned and operated by NRT LLC. Our exclusive listings and closed deals get mentioned in media outlets such as: citihabitats.com
  6. 6. CITI HABITATS WE’RE YOUR EYES AND EARS ON THE REAL ESTATE MARKET This is your chance to leverage our extensive access to real estate information. Sales Market Reports We publish quarterly and monthly reports giving snapshots of New York real estate sales. These reports help us appropriately price your apartment, an essential step in the early stages of marketing your property. We have the most comprehensive market data available and are the ultimate resource on emerging market trends. Selling Your Home ly Market Manhattan Month CITI HABITATS Snapshot February 2013 ntial Manhattan Reside As we enter the beginning co-op sales increased compared to this time last year. last year due to up 22% compared condo and to last month and in February. Both and co-op sales were sales were up 16% prices declined compared supply. Condo inventory is 29% February and condo while average co-op continues to outstrip highs in February Robust sales activity prices reached new for smaller co-ops. this time last year. increased sales activity is 26% lower than lower and co-op inventory Average sale highs this month. established new record 8% from February price per square foot square foot was up price and average February 2012 average price per Condominium average year by 31% to over $2.4MM and and 45% higher that contributed than January 2013 Central Park views price increased year-over- foot. Median price was 11% higher condominiums with pricing achieve square of Midtown’s prime 2012 at $1,589 per helped condo average of last year. If signed at a number nt sales activity also than February at $1.675MM. Contracts increases. Luxury new developme and was 16% higher l price 31% from last month quarters yet. to these substantia activity increased the strongest first Sales of is on pace to be one the new price records. First Quarter 2013 these trends continue, Market Snapsho Condominium Condominiums Average Sale Price Median Sale Price Square Foot Average Price per Market Average Days on Ask to Sale Discount from Last Listed Inventory 1 Signed Number of Contracts t Prior Month Current Month January 2013 February 2013 $1,752,162 $2,414,605 $1,507,500 $1,675,000 $1,330 $1,589 133 151 -2.9% -3.5% 2,558 2,512 374 490 % Change Prior Year February 2012 % Change +31% 4,300 4,899 5,750 $1,250 2,013 2,422 2,633 $1,875 2,255 3,500 $1,899 2,729 $2,133 3,100 $1,775 ts February 2013 $1,812 $1,867 2.14% 1.47% Midtown East Midtown West Morningside Heights Murray Hill 1.88% 1.17% Gramercy 1.29% 4,150 Midtown East Midtown West 1.26% 3,738 4,658 Murray Hill 5,599 2,198 2,933 3,600 Soho/Tribeca Upper East Side 0.86% 4,238 $2,042 2,529 3,550 4,795 Upper West Side 3,686 5,795 7,484 $1,845 Lower East Side East Village 2,374 3,287 5,233 6,117 Average: February Difference Soho/Tribeca Upper East Side $1,855 2,592 $2,400 3,221 4,623 5,223 $1,173 1,591 1,973 3,537 4,536 6,328 $1,986 2,754 3,867 4,949 $2,023 2,715 3,879 4,962 -2% 1% 0% 1.33% 1.50% 1.11% 1.76% West Village Average: March 1.46% 1.40% 0.06 2,300 $2,417 Upper West Side Park Wall Street/Battery 3,999 % Change February 2012 Vacancy Rate Dist. BPC / Financial $2,500 Harlem 3BR 4,282 6,518 5,643 4,023 5,306 2,668 3,457 2 7,032 3,119 2.5 8,240 3,619 $1,986 Walkup*** $3,077 $2,292 Elevator** VACANCY MANHATTAN RENTAL 2013 $2,604 w/ DM* Doorman 8% ONS WITH A % OF TRANSACTI 2013 CONCESSION MARCH 0% AVERAGES: March OVERALL BLENDED 2BR Studio 1BR ion BLDG Classificat New Development Signed Contrac Condominium RATE: March 2013 Chelsea Average: February +16% 421 +31% 6,071 3,611 3,460 West Village Average: March -29% 3,531 -2% 3BR 4,895 2,792 $2,198 Gramercy/Flatiron N/A -5.5% N/A 2BR 3,233 $1,908 East Village -30% 214 +13% 1BR $2,520 Chelsea +8% $1,473 +20% Location Studio Location +45% $1,157,500 +11% AVERAGE VACANCY 2013 SUMMARY: March Washington Heights $1,845,149 +38% AVERAGE RENT CITI HABITATS Rental Market Report March 2013 ly picked up significant MARKETWIDE SUMMARY strong Spring season, market-wide sales activitySales typically increase in last year. of the typically to last month and Average condo 4,898 1.25% 1.5 1.16% 0.89% 1.20% 1.01% 1.19% RATES: March 2013 1.46% 1.36% 1.40% 1.33% 1.39% 1.38% 1.37% 1 0.5 0 Mar Apr May June July Aug Sept Oct Nov Dec Jan Feb Mar/13 $2,050 Owned and operated by NRT LLC. Median $3,150 West Village Washington Height $1,500 $3,395 $2,650 $3,300 $5,095 $2,246 $2,395 $2,475 $3,095 $2,948 $2,000 $2,500 $2,698 $3,300 of loft rentals compared a significant number in the downtown **Elevator averages built after 2006. and condo buildings and townhouse rentals. include all rental include brownstone *New Developments ***Walkup averages to other neighborhoods. Owned and operated Wall Street/BPC 2,000 Upper West Side 3,000 Upper East Side 4,000 1,000 0 |1 citihabitats.com SoHo/Tribeca 3+ +3% Murray Hill 2 -5% Midtown West 5,000 1 +10% Midtown East +16% Lower East Side Studio Harlem $550 2013 SUMMARY: March 6,000 $1,015 $800 % Change Gramercy/Flatiron $1,050 Bedroom Type MEDIAN RENT $1,255 $1,137 East Village $1,300 $1,177 Chelsea Foot Price per Square $1,550 Morningside Heights $1,415 $1,344 $1,800 neighborhoods include citihabitats.com by NRT LLC. THE PRICE THAT’S RIGHT It’s important to appropriately evaluate your property to optimize buyer interest. We work with you to carefully price your listing in accordance with your expectations and our knowledge of the market. We’ll help you determine the highest possible asking price for your property at the onset, and we’ll be there throughout the process to help you reposition the price if necessary. Our agents are experts in pricing and will provide all of the guidance you’ll need in order to stay competitive in the market. optimize buyer interest Owned and operated by NRT LLC. $ ensure seller fulfillment citihabitats.com
  7. 7. CITI HABITATS WE’LL HELP YOUR HOME PUT ITS BEST FOOT FORWARD We want to help you cast the best light possible on your property. All of our exclusive listings are photographed by professionals who are experts in lighting and photo composition. We’ll also give you all the insider information we’ve gleaned from our many years in the business. So you’ll be equipped with the specifics of how to best present your apartment and leave viewers wanting to see more. You’ll never get a second chance to make a first impression. The Difference Is in the Details—5 tips good lighting is key. keep shelves and spaces clean. so get crazy and turn all the lights on. buyers like to picture their knick-knacks in your nooks. divide the space. be a space magician. crack a window. use mirrors to create the illusion of more space. fresh air promotes good decisions. make it easy for potential buyers to snoop. repaint the room from your neon phase. it’s not just women who like shiny things. repair cabinetry, and fix the fixtures. try flat white walls and eggshell white ceilings. polish floors, mirrors and fixtures. rooms sell. Small Investments Yield Big Results—5 tips get out your toolkit. no one will want to buy a broken home. Owned and operated by NRT LLC. a new shower curtain never hurt anybody. citihabitats.com
  8. 8. CITI HABITATS WE UNDERSTAND BUYERS Experience has shown that superior real estate marketing requires a proven strategic plan and the ability to target buyers successfully. We have nurtured relationships with every kind of buyer from first-time purchasers to foreign investors. As a member of the Real Estate Board of New York (REBNY), we adhere to the “24-Hour Rule,” and disseminate all of our exclusive listings to the 200 firms in REBNY within 24 hours. Your property will be seen by 8,500 sales professionals throughout the entire city, so you’ll be seen by the most serious and qualified buyers. Within 24 8,500 hours will have viewed your property sales professionals EFFECTIVE PROPERTY MARKETING We have a long history of building lasting relationships with clients and potential buyers. Direct mail and email marketing ensures your property receives robust attention from the brokerage community and our vast network of contacts. We design professional show sheets, newsletters, and mailings customized with photos and information that is important to buyers. SIGNAGE Show Sheets Signage Email Marketing 552 Central Park West Upper West Side web id: 123456 maintenance: $1,183 financing: 90% allowed size: 2br / 1 ba 552 Central Park apartment features Feature 1 Feature 2 Feature 3 West Feature 4 Feature 5 Feature 6 Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque auctor accumsan tincidunt. Vestibulum erat tellus, dignissim id ornare quis, tempor sit amet ante. Nunc augue ut tortor consequat ut ultricies lorem vulputate. Integer augue elit, varius eu tempor nec, ultricies vitae velit.t tortor consequat ut ultricies lorem vulputate. Integer augue elit, varius eu tempor nec, ultricies vitae velit.t tortor consequat ut ultricies lorem vulputate. Integer augue elit, varius eu tempor nec, ultricies vitae velit. Integer augue elit, varius eu tempor nec, ultricies vitae velit. Integer augue elit, varius eu tempor nec, ultricies vitae velit.t tortor consequat ut ultricies lorem vulputate. asking price: $2,000,000 For further information please contact Exclusive Agent: GARY MALIN President 212.685.7777 gmalin@citihabitats.com All material herein is intended for information purposes only and has been compiled from sources deemed reliable. Though information is believed to be correct, it is presented subject to errors, omissions, changes or withdrawal without notice. Citi Habitats is a licensed real estate broker. Owned and operated by NRT LLC. CITI HABITATS & AMMIRATI Owned and operated by NRT LLC. BRAND IDENTITY R01 APRIL 11, 2012 18 citihabitats.com
  9. 9. Get To Know Us The Johnny Lal Team JOHNNY LAL rosalie Alario T 212.685.7777 M 646.209.2029 F 212.614.8501 jlal@citihabitats.com 2012 President’s Council T 212.685.7777 M 732.232.4012 F 212.674.8501 ralario@citihabitats.com Licensed Real Estate Salesperson Licensed Real Estate Salesperson “Real estate is a numbers game,” says Licensed Real Estate Salesperson Mohan “Johnny” Lal. “You have to look at a number of apartments to find the ones that match the client’s wants and needs, and, inversely, you have to have a lot of clients to close regularly if you are going to make this your profession. I enjoy working with my network of landlords and listings in addition to helping my clients and their referrals—so the numbers add up for me.” The Johnny Lal Team has consistently been one of the top sales and rental teams at Citi Habitats since he joined the company almost twenty years ago. They have specialized in sales and rentals in the Relocation division and impressively completes over 125 transactions per year. In one month alone, Johnny and team closed an outstanding total of 35 deals. Additionally, Johnny has closed over 3,500 sales and rental transactions in his tenure with the company. His accomplishments have given inspiration to all who know him, and his straightforward, honest, clientfocused approach proves to be a winning formula to success. The numbers don’t lie. “We don’t give up if we don’t find the right place for a client on the first showing,” says Johnny, “We just keep on working harder until they are happy.” His team keeps in touch with everyone that has rented through them long after they have moved in. Johnny also emails his entire client base market updates and calls them throughout the year to follow up with them. This personalized attention has earned him countless referrals which now account for more than eighty percent of his total business. Most recently Johnny helped a family find their dream home, an $8.2 million dollar loft in TriBeCa. It is a testament to his ability to build lasting relationships, as these same clients first rented a home from Johnny, and then returned to him when it was time to buy. Rosalie Alario’s fast rise to success in real estate came from her hard work and determination to please her clients. Often asked if she ever takes time off, Rosalie is the most diligent and dedicated broker you will find. Rosalie states, “There is nothing more satisfying than the happiness of a client who has just found their dream home.” With their efforts focused on properties south of 34th Street, predominantly in The Villages, SoHo, TriBeCa, Chelsea, Nolita, Financial District, Lower East Side Gramercy Park and Murray Hill, the Johnny Lal Team has developed an intimate knowledge of the City’s trendiest neighborhoods. After working for nearly 20 years in these areas, and showing roughly 300 apartments per month, Johnny and his team have also cultivated extremely trusted relationships with many of downtown’s largest and most exclusive landlords. As a result of this, they have been able to offer clients superb listings, up-to-the-minute information, and insight in some of most highly sought after locations in Manhattan. The Johnny Lal Team also works with many international clients—Johnny is fluent in Hindi, Punjabi and Urdu and Rosalie is fluent in Spanish. Owned and operated by NRT LLC. citihabitats.com
  10. 10. Get To Know Us THE JOHNNY LAL TEAM’S RECENTLY SOLD PROPERTIES 400 East 54th Street, Upper East Side Condo 2 Bed / 1.5 Bath 301 West 110th Street, Upper West Side Condo 2 Bed / 1 Bath 80 Riverside Boulevard, Upper West Side Condo 3 Bed / 3 Bath 125 West 21st Street, Chelsea Condo 1 Bed / 1.5 Bath 88 Greenwich Street, Downtown Condo 2 Bed / 1 Bath 507 12th Street, Greenwich Village Townhouse 1 Bed / 1 Bath 75 Wall Street, Financial District Condo 2 Bed / 2 Bath 75 Wall Street, Financial District Condo 1 Bed / 2 Bath 88 Greenwich Street, Financial District Condo Studio / 1 Bath 99 John Street, Financial District Condo 1 Bed / 1 Bath 99 John Street, Financial District Condo Studio / 1 Bath 225 Fifth Avenue, Flatiron District Condo 2 Bed / 2 Bath 7 East 14th Street, Flatiron District Co-op Studio / 1 Bath 280 Park Avenue South, Gramercy Park Condo 2 Bed / 2 Bath 184 Thompson Street, Greenwich Village Condo 1 Bed / 1 Bath 25 West 13th Street, Greenwich Village Co-op Studio / 1 Bath 25 West 13th Street, Greenwich Village Co-op 1 Bed / 1 Bath 25 West 13th Street, Greenwich Village Co-op Studio / 1 Bath 25 West 13th Street, Greenwich Village Co-op Studio / 1 Bath 25 West 13th Street, Greenwich Village Co-op 1 Bed / 1 Bath 25 West 13th Street, Greenwich Village Co-op Studio / 1 Bath 25 West 13th Street, Greenwich Village Co-op 1 Bed / 1 Bath 25 West 13th Street, Greenwich Village Co-op Studio / 1 Bath 25 West 13th Street, Greenwich Village Co-op 1 Bed / 1 Bath 250 Mercer Street, Greenwich Village Co-op Studio / 1 Bath 250 Mercer Street, Greenwich Village Co-op 1 Bed / 1 Bath 250 Mercer Street, Greenwich Village Co-op 1 Bed / 1 Bath 250 Mercer Street, Greenwich Village Co-op 1 Bed / 1 Bath 250 Mercer Street, Greenwich Village Co-op 1 Bed / 1 Bath 250 Mercer Street, Greenwich Village Co-op 1 Bed / 1 Bath 28 10th Street, Greenwich Village Condo 2 Bed / 2 Bath 77 Bleecker Street, Greenwich Village Co-op 1 Bed / 1 Bath 77 Bleecker Street, Greenwich Village Co-op 1 Bed / 1 Bath 77 Bleecker Street, Greenwich Village Co-op 2 Bed / 1 Bath Owned and operated by NRT LLC. citihabitats.com
  11. 11. Get To Know Us THE JOHNNY LAL TEAM’S RECENTLY SOLD PROPERTIES 77 Bleecker Street, Greenwich Village Co-op 1 Bed / 1 Bath 77 Bleecker Street, Greenwich Village Co-op 1 Bed / 1 Bath 425 Fifth Avenue, Midtown East Condo 1 Bed / 2 Bath 210 Lafayette Street, Little Italy Apartment 2 Bed / 2 Bath 505 Greenwich Street, SoHo/TriBeCa Condo 1 Bed / 1.5 Bath 400 East 90th Street, Upper East Side Condo 2 Bed / 2 Bath 450 East 83rd Street, Upper East Side Condo 2 Bed / 2.5 Bath 450 East 83rd Street, Upper East Side Condo 2 Bed / 2 Bath 520 East 72nd Street, Upper East Side Co-op 1 Bed / 1 Bath 146 West 57th Street, Upper West Side Condo 2 Bed / 2.5 Bath 74 West 82nd Street, Upper West Side Co-op Studio / 1 Bath 215 East 24th Street, Gramercy Co-op 1 Bed/1 Bath 250 West Street, Tribeca Condo 4 Bed/5 Bath 377 West 11th Street , West Village Co-op 4 Bed/2 Bath 93 Worth Street, Tribeca Condo 3 Bed/4 Bath 75 Wall Street, Financial District Condo 2 Bed/2 Bath 75 Wall Street, Financial District Condo 1 Bed/1 Bath 99 John Street, Financial District Condo Studio/1 Bath 99 John Street, Financial District Condo Studio/1 Bath 280 Park Avenue South, Gramercy Condo 2 Bed/2 Bath 250 Mercer Street, Greenwich Village Co-op 2 Bed/2 Bath 250 Mercer Street, Greenwich Village Co-op 1 Bed/ 1 Bath 15 William Street, Financial District Condo 2 Bed/ 1 Bath 204 West 10th Street, Greenwich Village Co-op 2 Bed/ 1 Bath 147 89th Street, Brooklyn Multi-Family House 4 Bed/3 Bath Owned and operated by NRT LLC. citihabitats.com
  12. 12. FEATURED CURRENT EXCLUSIVE LISTING 497 Greenwich Street Penthouse • $12,995,000 bedroom: Loft bath: 3 sq.ft.: 3,600 (aprx/int) 1,646 (aprx/ext) type: Condo maint/cc: $4,952/month taxes: $6,720/month financing: 90% allowed features: Terrace Balcony Washer/Dryer Fireplace (wood) amenities: Doorman Elevator Pets Allowed Health Club Outdoor Space As seen in: NEW LISTINGS Johnny Lal and Rosalie Alario at Citi Habitats have just listed penthouse A at 497 Greenwich Street for #12.995 Million. The pair call it a “one-of-a-kind” with 3,500 s/f of living space that includes an open living area with a gas fireplace, separate dining alcove and a home theater. Perched atop the Winka Dubbeldam-designed building, the penthouse looks out over the Hudson Rive, Downtown Manhattan and the Statue of Liberty. There is wine storage, a built-in bar and high-end finishes throughout. Step outside the main living space and enjoy panoramic sunsets from the western facing terrace that spans the entire width of the apartment. A private roof top terrace offers another outdoor retreat. Owned and operated by NRT LLC. citihabitats.com
  13. 13. CITI HABITATS Press Coverage As seen in: New Listings Published: December 11, 2013 Johnny Lal and Rosalie Alario at Citi Habitats have just listed penthouse A at 497 Greenwich Street for $12.995 million. The pair call it a “one-of-a-kind” with 3,500 s/f of living space that includes an open living room with a gas fireplace, separate dining alcove and a home theater. Perched atop the Winka Dubbeldamdesigned building, the penthouse looks out over the Hudson River, Downtown Manhattan and the Statue of Liberty. There is wine storage, a built-in bar, and high-end finishes throughout. Step outside the main living space and enjoy panoramic sunsets from the western facing terrace that spans the entire width of the apartment. A private roof top terrace offers another outdoor retreat. As seen in: Residential Sales Around the Region Published: September 29, 2013 $900,000 or More TriBeCa.....$8.2 million 250 West Street (Hubert St.) 4,105 sq ft prewar loft condo; river view, dining area, quartz counters, commercial grade appliances, media room, den, 2 exposures; common charge $2,610; taxes $53,004; listed at $8.7 million. Brokers: Halstead Property; Citi Habitats. Owned and operated by NRT LLC. As seen in: Done Deals Published: June 20, 2012 SoHo 210 Lafayette Street, 6tA $1,925,000 Two bedroom 2-bath condo with high ceilings and open eastern views to the Williamsburg Bridge. Fully equipped open kitchen with Carrara marble countertops, SubZero, Viking and Miele appliances. Master bath has separate shower and tub. Washer/dryer. Amenities include doorman with on-site resident manager and gym. Asking price: $1,995,000. CC: $1,934 per month. Days on the Market: 25 weeks. Agents: Daniela Sassoun, Corcoran; Johnny Lal, Citi Habitats. citihabitats.com
  14. 14. CITI HABITATS Press Coverage As seen in: Residential Deals - 250 West Street By: EVAN BLEIER Published: October 1, 2013 Tribeca $8.2 million 250 West Street, Apt. 7A Four-bedroom, four-and-a-half bath, 4,105-square-foot unit in a new condo conversion; apartment has rain shower, deep-soaking tub, central air conditioning, laundry room and storage space; building has a 24-hour doorman, fitness center, pool, children’s playroom and rooftop garden; common charges $2,610 per month; taxes $4,417 per month; asking price $8.75 million; seven weeks on the market. (Brokers: Richard Orenstein, Halstead Property; Johnny Lal, Citi Habitats) “My clients were a couple with a child and two small dogs, and they had very specific requirements as to what they wanted in a home. They had been renting in Tribeca Owned and operated by NRT LLC. and really wanted to stay in the neighborhood. They needed a four-bedroom property with views, and that isn’t always so easy to find. I worked with them for three years before we found this property. The place was a resale, but it was brand new because the person who bought it initially from the sponsor never moved in. My clients were really impressed with the views, which added a ‘wow’ factor that was missing in many of the other apartments we toured. They also really appreciated the high ceilings. The negotiations were intense. The initial list price was $8.75 million, and my clients’ initial offer was $7.75 million. It took about 10 days of back and forth to reach the agreed-upon closing price. My clients did not want to spend above $7.5 million, and it took showing them the property four times before they were convinced it was a good value at $8.2 million. It was an all-cash deal.” citihabitats.com
  15. 15. CITI HABITATS Press Coverage As seen in the: The Workaholic Mohan “Johnny” Lal “What motivated me every day is when I see the happiness on my client’s face when I find them the perfect home at the perfect price...” Published: September 1, 2013 Citi Habitats’ Johnny Lal has reached new heights in his career through the power of hard work and dedication. Citi Habtats’ Mohan “Johnny” Lal is the embodiment of the American Dream. His story illustrates what can be done through hard work, perseverance, and a positive outlook on life. Johnny has been a member of the Citi Habitats team since 1996, and consistently ranks among the firm’s top producing agents. Well-versed in both the city’s rental and sales markets, Johnny’s number one objective is ensuring that his clients have found the home of their dreams.” He explained, “What motivated me every day is when I see the happiness on my client’s face when I find them the perfect home at the perfect price. Buying or renting a home is a very important and expensive decision, and I am truly honored to be a part of such a big milestone in their lives,” Lal also understands that real estate is all about relationships. While he works all over the city, his primary focus is on neighborhoods south of 34th Street. Having worked for nearly two decades in these downtown neighborhoods, Johnny has developed strong relationships with many of the area’s most prominent landlords and property managers. His clients are able to benefit from this insider’s knowledge about some of hte most competitive local real estate markets in New York. Owned and operated by NRT LLC. Lal was born in Kartarpur, Punjab, India. The son of a furniture merchant, he was raised in an entrepreneurial family, and understood from an early age the value of hard work. One of his happiest childhood memories is when he sold his first piece of furniture at his father’s shop at age 11. Growing up, his mother served as his role model. “I will always admire my mother because throughout her life she has faced many hardships. She overcame them while still wearing a smile, and trying her best not to burden others. She will always do the right thing, regardless of what the consequences are to her,” Lal explained. In 1985, when he was 18, he came to New York with his uncle. Originally, his plan was to take a real estate course at NYU and then return to India and work in that industry in some capacity. However, when Lal saw the great opportunities available in New York, he decided he would do whatever it took to stay. Lal’s first job in the city was at a delicatessen in Greenwich Village. This deli happened to be located right next to a real estate brokerage. “Many of the agents were frequent customers of the deli where I worked,” he recalled. “They always seemed happy and gave me big tips! That’s what first sparked the idea in my mind that pursuing a career as a real estate agent might be a good choice for me. I thought back to my childhood in India and how much I enjoyed helping my father sell his furniture. I thought I could use some of those skills, on a larger scale, now as an adult.” Lal’s instincts proved correct, as he became a top-performing agent immediately upon embarking on his real estate career. In his first year in the business, Johnny grossed well over a quarter million dollars by renting and selling apartments. The work ethic he learned as a child has proven invaluable over the years. The secret to his success is simple hard work, a focus on client service, and dedication to learning the intricacies of both the downtown Manhattan real estate market – and the city’s as a whole. Most recently, Johnny helped a family find their dream home, a $8.2 million dollar loft in TriBeCa. As a testament to his ability to build lasting relationships, these clients first rented a home from Johnny, and then returned when it was time to buy. The clients had very particular requirements, among them spectacular views and a home with four bedrooms, requirements that aren’t always easy to find. In fact, the search process took nearly three years, but recently the family moved into their new home, a 4,105 square foot, four bedoom condo in the heart of TriBeCa. Lal’s career continues to grow, and he has no plans to shut down. When asked his thoughts about his career, he responds, “When I retire, I would like to be remembered as a workaholic that made 10,000 people happy in my life. I had nothing 25 years ago, but thanks to my real estate career now I have almost everything.” citihabitats.com
  16. 16. Testimonials CITI HABITATS To Whom It May Concern: Both my wife and I have lived in New York City for over ten years. We have rented all over Manhattan and dealt with countless brokers from virtually every agency. Johnny is, by far, the best broker we have met. His knowledge of the New York rental market—especially downtown (below 34th Street)--is unsurpassed. We soon came to realize there isn’t one building or landlord Johnny doesn’t know. We are writing this reference not only for Johnny’s expertise and contacts, however--though they are indeed eye opening. We also write to highlight Johnny’s unparalleled work ethic. He is relentless and tireless, showing us close to twenty five apartments over 3 weeks. We finally found our apartment in the West Village only after Johnny drove an hour and half into the city from Long Island on his day off (during a torrential rain storm) just to show it to us. Unlike some other brokers who dripped with sleaze, Johnny didn’t “push” or “sell” us every time he showed us an apartment. Unlike some other brokers, he didn’t waste our time showing us apartments which didn’t conform to our specifications like walk-ups when we requested an elevator or kitchens from the 1960’s when we said we wanted renovated. And finally, unlike some other brokers, he was always pleasant and always respectful, despite hard to please demanding lawyer clients like us who no doubt asked too many questions. Johnny was, ultimately, the perfect broker for us—tireless, knowledgeable, well connected, and honest. We are proud to recommend him. Sincerely, Vinit Bharara, Esq. and Veenu Narang, Esq. To Whom It May Concern: I just wanted to tell you how happy I was with having Johnny Lal as my realtor. I listed my apartment at 25 West 13th Street, Apt 4BN with Johnny back in September and he did an excellent assessment of the property and estimated worth and immediately began showing the apartment and working very hard with having several open houses. I had listed to buy or rent and within a week I had an offer to rent at full asking price which was amazing and shortly after an offer for purchase at a lower price. . Being new on the market I decided to hold off and Johnny had another offer come in. The final offer for purchase in November was a very fair price and I was thrilled with how smoothly everything went. Johnny has excellent follow-up skills and was always available and in constant contact with me as a client which was re-assuring. I would highly recommend Johnny to any of my friends or associates looking for a hardworking, smart and detail orientated realtor. You have a gem at Citi Habitats and let me know any questions. You have my approval to use this on your website or any testimonial pieces you need. Regards, Brian Price Owned and operated by NRT LLC. citihabitats.com
  17. 17. Your Property Details: 123Washington St, 53H Price: 1,495,000 1 Bedrooms 1 Bathrooms 3 Rooms 606 SF+/Condo Common Charges: $890 Monthly Taxes: $60 Features: High Floor Top-of-the Line Finishes Breathtaking City & River Views 24 Hour Doorman State-of-the-Art Gym Cinema Concierge Roofdeck
  18. 18. Comparable Properties Summary Address Apt No. Date Closed Price 15 William St 36F 9/13/2013 $1,145,000 $1,198 3 1 1 812 $1,410 200 Chambers St 15F 11/30/2013 $1,435,000 $1,116 3 1 1 754 $1,903 88 Greenwich St 1610 1/24/13 csgn $1,195,000 $1,678 3 1 1 800 $1,493 $1,297 3 1 1 747 $1,826 123 Washington St 35F 11/20/2013 Avg. Price: $1,284,864 Avg. Monthly Mt/CC: $1,322 Average Sq. Ft: 778 Average PPSF: $1,658 $1,364,455 Monthly Rms Bed Bath Sq. Ft. CC/Tax PPSF
  19. 19. Sold Comparable Properties 15 William Street, 36F Asking Price: $1,200,000 Sold Price: $1,145,000 Status (Days on Market): 45 Maintenance: $669 RE Taxes: $529 Rooms/Beds/Baths: 3/1/1 Square Footage : 812 Ownership: Condo Condition: New 200 Chambers Street, 15F Asking Price: $1,450,000 Contract Price: $1,435,000 Status (Days On Market): 30 Maintenance: $706 RE Taxes: $410 Rooms/Beds/Baths: 3/1/1 Square Footage : 754 Ownership: Condo Condition: Excellent 88 Greenwich Street, 1610 Asking Price: $1,195,000 Contract Price: $1,995,000 Status (Days On Market): 34 Maintenance: $950 RE Taxes: $728 Rooms/Beds/Baths: 3/1/1 Square Footage : 800 Ownership: Condo Condition: Excellent Citi Habitats is a licensed real estate broker. Owned and operated by NRT LLC. All material herein is intended for information purposes only and has been compiled from sources deemed reliable. Though information is believed to be correct, it is presented subject to errors, omissions, changes or withdrawal without notice.
  20. 20. Active Comparable Properties 123 Washington St, 47H Asking Price: $1,475,000 Original Price: $1,475,000 Status (Days On Market): 3 Maintenance: $890 RE Taxes: $60 Rooms/Beds/Baths: 3/1/1 Square Footage (PPSF): 606 ($2,433) Ownership: Condo Condition: New Special Features: High Floor, Top of the Line Finishes, Full Service Building 123 Washington St, 48H Asking Price: $1,495,000 Original Price: $1,495,000 Status (Days On Market): 80 Maintenance: $892 RE Taxes: $63 Rooms/Beds/Baths: 3/1/1 Square Footage (PPSF): 606 ($2,466) Ownership: Condo Condition: Mint Special Features: Spectacular views of the City 123 Washington St, 50H Asking Price: $1,480,000 Original Price: $1,480,000 Status (Days On Market): 66 Maintenance: $892 RE Taxes: $63 Rooms/Beds/Baths: 3/1/1 Square Footage (PPSF): 606 ($2,442) Ownership: Condo Condition: Excellent Special Features: Doorman, Full Service Building, Great Views Citi Habitats is a licensed real estate broker. Owned and operated by NRT LLC. All material herein is intended for information purposes only and has been compiled from sources deemed reliable. Though information is believed to be correct, it is presented subject to errors, omissions, changes or withdrawal without notice.
  21. 21. Exclusive Marketing Plan CITI HABITATS • • • • • Custom Show Sheet Professional Photography Professional Floor plan Window Display in Citi Habitats office storefront Mailing Campaign – will be sent to the building and neighboring building in first week to generate buyer interest Online Exposure • • • • • • CITI HABITATS Website, featured in front page rotation NYTimes.com StreetEasy Featured Listing WSJ.com Trulia, Street Easy, Zillow Facebook, Curbed, Yahoo, Google, Craigslist Showings • Private Showings • Public Open Houses • Catered Broker Open Houses Marketing Materials Marketing & PR • NY Times print ads • Email flyer to entire Brokerage Community on multiple occasions • Consistently get placement in NY Post and NY Times, NY Magazine (as well as online slideshow), NY Metro, Broker’s Weekly, etc. through PR Dept. • Placement in the next full page ad that we take in any publication. (We have recently advertised in: NY Times, NY Times Homes, Wall Street Journal, Avenue) Reports • Provide weekly reports tracking visits and buyer / broker feedback • Provide up to date comps in the area as well as a report on website traffic/hits Owned and operated by NRT LLC. citihabitats.com
  22. 22. CITI HABITATS Sample Strategic Marketing for an Exclusive Listing As seen in YOUR NEW WAY HOME. SM As seen in 123 Washington, 52/53/54B $10,575,000 Financial District. Standing as a backdrop to one of the nation’s most traveled, talked about, and epic locales, The W NEW YORK DOWNTOWN Hotel and Residences now presents you a front row seat to New York’s most vibrant neighborhood and cultural quarters. Ownership in The Residences equates to a highest standard of living with privileged insider access. 52/53/54B is a rousing offering. Imagined as a gorgeous 3 floor penthouse triplex; an exceptional showpiece residence that is past comparison. An intimate yet wide open corner wing that has all of the requirements to become a superb modernist home comprised of over 3,500 square feet on three levels replete with wow factors at every turn and starring. WEB ID: 759828 | Stefania Cardinali 516.443.0171 As seen in the Sales + Rentals. Knowledge + Guidance. 15 Charles Street, 18A $1,499,000 West Village. Downtown living does not get much better than this with panoramic north, west and south views from a huge private terrace. Watch the ships on the Hudson, marvel at the sunset, or appreciate the views of downtown and the Freedom Tower. This one bedroom apartment in a full service condo, with doorman, rarely becomes available. WEB ID: 143199 | Elaine Mayers 917.319.7828 250 Mercer Street, B1202 $1,310,000 Greenwich Village. Paradise for loft lovers looking for style and comfort. Open two bedroom, one bath home features 11-13’ ceilings, hardwood floors and large windows that let in a copious amount of natural light. Spacious layout also includes a home office and oversized storage room. Full-service co-op with common roof deck and courtyard. WEB ID: 744098 | Johnny Lal 646.209.2029 view more sales & rentals at citihabitats.com Equal Housing Opportunity. Citi Habitats is a licensed real estate broker. Owned and operated by NRT LLC. All square footage is approximate. 250 Park Avenue South, 11th Floor, New York, NY 10003 Midtown East $1,350,000 200 East 57th Street, 3L. Contemporary 2 BR/2 BA co-op. Extra large living room, separate dining, 7 walk-in closets, recessed lighting. Renovated windowed kitchen with breakfast bar. In-unit W/D. WEB ID: 840121 | Brian Morgan 646.872.9700 Sutton Place $989,000 420 East 58th Street, 12A. Triple mint 1 BR/1.5 BA condo with private balcony, triple exposures and sweeping NYC views. New mahogany hardwood floors, windowed chef ’s kitchen, and personal storage unit. WEB ID: 711914 | Les Meyers 917.375.1640 Prospect Heights $820,000 295 Saint Johns Place, 4D. Turn-key prewar 2 BR/2BA co-op. Formal dining room, 10’ windows, chef ’s kitchen, 2 storage units in basement, in-unit W/D. Live-in super. WEB ID: 488208 | Tavia Trepte 646.450.5790 Anastasia Konecky 646.820.1843 Murray Hill $775,000 244 Madison Avenue, 16H. Corner 950 sf 2 BR/1 BA with amazing city views. High ceilings, renovated bath, California Closets. Full-service co-op. Pied-a-terres, copurchasing and guarantors OK. WEB ID: 187208 | Amy Axelrod 201.638.9575 Flatiron $1,350,000 7 East 14th Street, PHB. Stunning 1 BR/1 BA co-op with 50 foot wrap terrace. Open gourmet kitchen, oversized living room, marble bath with steam shower. WEB ID: 213723 | Ann Morreel 917.459.1572 Satish Thakersey 917.699.0035 Financial District $799,999 20 Pine Street, 2113. Amazing 818 sf alcove loft. Armani Casa condo features high ceilings, gourmet kitchen, ebonystained wood floors, spa-like bath. Best amenities in NYC. WEB ID: 508759 | Steve Halpern 917.586.7421 Michael King 973.632.7274 Long Island City $895,000 27-28 Thomson Avenue, 241. Expansive 1,237 sf 1 BR/2 BA loft and home office. Great natural light with 15’ ceilings and wall of windows. Modern open kitchen, spa baths, walk-in closets. Full-service condo with best amenities. WEB ID: 820898 | Nathaniel Faust 917.774.1473 Williamsburg $7,000/mo 85 North 3rd Street. Unique 3 BR/2 BA loft with exposed brick, wooden beams, 12’ ceilings, updated kitchen, in-unit W/D, great closet and storage space. Mill Building offers 24-hour service and in-house parking. WEB ID: 208014 | Stefania Cardinali 516.443.0171 Flatiron $8,000/mo 4 West 21st Street. Rarely available 2 BR/2 BA. Open layout, dark hard wood floors, central A/C, floor-to-ceiling windows, chef ’s kitchen, abundant closets. Modern fullservice building with landscaped roof deck. WEB ID: 951804 | Morgan Turkewitz 516.314.6309 Owned and operated by NRT LLC. Owned and operated by NRT LLC. view more sales & rentals at citihabitats.com citihabitats.com
  23. 23. Sample Strategic Marketing for an Exclusive Listing CITI HABITATS Custom eBlast JOHNNY LAL Licensed Real Estate Salesperson C: 646.209.2029 O: 212.685.7777 F: 212.614.8501 jlal@citihabitats.com Owned and operated by NRT LLC. citihabitats.com
  24. 24. Sample Strategic Marketing for an Exclusive Listing CITI HABITATS Professional Brochure 436 East 66th Street, 3E 436 East 66th Street, 3E Upper East Side web id: size: common charges: square feet: 994246 1bR / 1bA $625/month 698 (approx) Big space, small price tag. Situated two flights up in an intimate Upper East Side townhouse, this floor-thru one bedroom home is flooded with light from northern and southern exposures. Charming pre-war details include high ceilings, hardwood floors and a renovated decorative stone veneer wall. Spacious living room opens to a separate dining area. The kitchen is outfitted with a breakfast bar, cherry cabinets, and granite counters. An arched doorway leads to the queen-sized bedroom with decorative fireplace and the renovated bathroom is complete with a Jacuzzi tub. Washer/Dryer also conveniently located in the apartment. Don’t miss this great opportunity to own a wonderful Lenox Hill co-op with very low monthlies. aSking pricE: $465,000 For further information please contact exclusive agent: JOHNNY LAL Brian Morgan Licensed Real Estate Salesperson Licensed Associate R. E. Broker C: 646.209.2029 646.872.9700 O: 212.685.7777 212.689.4900 F: 212.614.8501 bmorgan@citihabitats.com jlal@citihabitats.com All material herein is intended for information purposes only and has been compiled from sources deemed reliable. Though information is believed to be correct, it is presented subject to errors, omissions, changes or withdrawal without notice. Citi Habitats is a licensed real estate broker. Equal Housing Opportunity. Owned and operated by NRT LLC. Owned and operated by NRT LLC. citihabitats.com
  25. 25. Thank You Building lasting relationships is the cornerstone of our business. Our knowledge and dedication is geared toward obtaining results. Allow us to put our expertise to work to help you achieve your real estate needs. YOUR NEW WAY HOME. SM

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