Innovation Days 2008: Introduction & Partner Program

Ch ristian Long staff blogs.msdn.com/ chlong chlong @microsoft.com +61 2 9870 2894

Our objectives today

See the latest innovation from Microsoft

Learn about Microsoft Azure

Hear about our new Software + Services Incubation Program

See Windows 7, Silverlight, IE8 and Expression in action

Find out how the Partner Program creates opportunities

You asked for...

Agenda

9.00: What is Software plus Services?

10.00: Break

10.15: Software plus Services Architecture

11.30: The Client - Silverlight

12:30: Services - Azure

13:15: Lunch

14:00: More Client - Windows 7

15.00: Q&A

15.45: Close

The current economic climate

IDC Executive Brief: the Economic Recession in Australia: What Does it Mean for the ICT Industry, November 2008 Adapted from The Economic Recession in Australia: What Does it Mean for the ICT Industry by Jean-Marc Annonier. IDC #AU38-C11-1008-07 Sponsored by Microsoft

A summary of our recent innovation

http://research.microsoft.com/~dcr/work/Surface/surface.htm

http://research.microsoft.com/projects/boku/

http://photosynth.net/

http://research.microsoft.com/nec/senseweb/

http://memorabilia.hardrock.com/

What is Software plus Services?

IT Challenges Customers tell us...

We want the features of the latest platform but don’t want to upgrade or we don’t have the skills …

We want to protect current investments in IT infrastructure and add additional capabilities quickly …

We can’t keep good IT people to run the platform and we need to free up our best people to work on strategic projects…

We want more predictable IT costs even if it doesn’t save a lot of money…

We can’t spend enough to ensure security and reliability …

Industry Trends Trend 1: Service Oriented Architecture (SOA)

Trend 2: Software as a Service (SaaS)

Trend 3: Web 2.0

Trend 4: Rich Internet Applications (RIA)

Trend 5: Cloud Computing

Industry Trends SOA: Service Oriented Architecture Reuse and Agility Web 2.0 Network Effect SaaS: Software as a Service Flexible pricing and delivery RIA: Rich Internet Applications Experience Software + Services Cloud Computing Service Utility

Extending tools and platform to cloud Experience across multiple devices Best-in-class SLAs and IT governance Best of both worlds User in control Deployment choices for IT

On-premise Hosted In Cloud

Software plus Services Platform Devices Networks Building Block Services 3 rd Party Apps & Solutions Online Services Live Services Datacenters

Microsoft Online Services Microsoft Online Services

Is Software + Services only a Microsoft thing?

/

SERVER

CLOUD

Active Directory AD + Live ID

Partner Types And Revenue Generating Activities Value-Added Resellers Regional Systems Integrators Independent Software Vendors Web VARs Hosters / Managed Services Providers

The Power of Choice Economy of Scale Low High Control High Low

Rapid implementation

Anywhere-access

Rich customization

Control & ownership

Strategic capabilities

Advanced integration

Outsourced IT

Industry / Vertical configuration

Packaged solutions

Rapid implementation

Anywhere-access

Rich customisation

Control & ownership

Strategic capabilities

Advanced integration

Outsourced IT

Industry / Vertical configuration

Packaged solutions

Software plus Services Incubation

Turn today’s most promising Startups into tomorrow’s most successful businesses www.microsoft.com/BizSpark Get software. Get support. Get visibility.

Microsoft Partner Program

What are the benefits ?

Products and Tools Market Support Partner Ecosystem Product Training Business Training Technical Support

Software Save $’000s Developer Tools ISV Royalty Products and Tools

What do you get?

Market Support Microsoft Finance Solution Profiler Campaigns How To’s Telesales

Online ROI Training Sales Training Marketing Training Business Training

ISV Advisory Newsgroups Free Phone Support Knowledge Base Technical Support

Channel Builder Solutions Directory Find a Partner Partner Ecosystem

Tools and help for start-ups 5 minutes to register Earn 1 competency + 2 MCPs + 3 Customer References Earn >2 competencies + 1 Certified Application + 3 Customer References Custom Development Competency ISV Software Solutions Competency Microsoft Action Pack Web Kit Microsoft Startup Zone.com

Products and Tools Market Support Partner Ecosystem Product Training Business Training Technical Support

Learn > Build > Host > Market

www.InnovateOn.com

Software + Service Go Do’s Here And Now… Sign SPLA and/or ISV Royalty Agreements

Join Quickstart for Microsoft Online Services

At The Office… Assess your business model for Software + Services opportunities

Explore InnovateOn

Enrol into the S+S Incubation Program

Online…

Complete Microsoft Online Services Training

Pass the assessment

Create a profile in Solution Profiler

Use the software + services Partner Evolution Interactive Guide

Online…

Complete

Pass

Create

Use

Ch ristian Long staff blogs.msdn.com/ chlong chlong @microsoft.com +61 2 9870 2894

© 2008 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.