Innovation Day Business Update Part 1

Christian Longstaff ISV Innovation Day

Business Update Agenda

Microsoft Partner Program

The 2008 Launch Wave

Software + Services

NextWeb

Voices for Innovation

Resources & Partner Benefits

Are you an ISV?

ISVs are organisations that exclusively develop software or software solutions instead of being part of a computer system or being a hardware manufacturer.

At least 30 percent of the company’s overall revenue comes from the sales of licenses of that solution.

ISVs integrate Microsoft licensed products with their application in any of the following ways:

By integrating a Microsoft licensed product into the ISV’s application code;

By including a Microsoft licensed product along with the ISV’s application on the installation media; or

By pre-installing a Microsoft licensed product on a computer system that is part of the unified solution

Microsoft Partner Program

What is the Microsoft Partner Program?

Expand skills

Win more business.

Retain your expertise.

Train your staff.

Build on your reputation.

Increase opportunities

Sales training benefits

Profiles of your business, services, and solutions

Marketing resources

Promotion of your solutions

Close more sales

Recommend solutions to customers and prospects

Pre-sales tech support in competitive situations

Supporting customers

Access to experts to resolve support issues

Advanced technology certifications

. Get the most out of your relationship with Microsoft. https://partner.microsoft.com/Australia THE VALUE OF PARTNERING

Membership Requirements ~$3465AUD (as of Oct 07) 0

Registered Member , an Organisation must:

1. View and sign the agreement.

2. Complete a profile.

Gold Certified level , a Partner must meet all requirements for the

Registered Member and Certified Partner levels, plus:

1. Earn 120 Partner Points

2. Obtain at least one (1) Microsoft Competency.

Tip: You can fulfill 1 and 2 of the Certified level requirements by earning a Competency!

Certified level , a Partner must meet all requirements for the

Registered Member level, plus:

1. Associate at least 2 exclusive Microsoft Certified Professionals or at least 1 Tested Product.

2. Earn 50 Partner Points.

3. Pay the annual membership fee.

To Qualify Points 120 50

Empower or Action Pack?

Empower - Development Focus

$875 (as of Oct 07)

MSDN

Visual Studio

Advisory Hours

Action Pack - Business Focus

$699 (as of Oct 07)

Marketing tools

Sales tools

The Empower Roadmap Leverage Technical support to accelerate their development Finalise development and prepare to certify application and post a solution profile

Microsoft Action Pack

Microsoft Visual Studio Standard 2008

Expression Studio

Technology Resource Kits (incl. Windows Live)

The Custom Web Development Jumpstart Kit

Certification now Required!

4 step guide in order your Action Pack

Step 1: Become a Registered Member of the Microsoft Partner Program . It takes as little as 15 minutes and there is no cost. Note: Certified and Gold Certified Partners in the Custom Development Solutions competency will receive copies of the Web Solutions Toolkit in the December kit.

Step 2: Successfully complete one of three free online courses and the associated assessment with a score of 70 percent or higher at least 30 days prior to January 2008, the estimated ship date for the kit. ASP.Net > Expression > Office Live

Step 3: Sign up for the Microsoft Action Pack Subscription . Your subscription offers a full suite of Microsoft not-for-distribution (NFD) software to help you run your business, train your staff, and demonstrate your Web-based solutions to your business customers.

Step 4: Order the Web Solutions Toolkit when you receive an email alert that it is available. For scheduled ship dates, visit the Standard Contents page.

2008 Launch Wave

FY07 STB – Key Launches

FY08 Server & Tools Priorities Incredible 2008 Launch Wave Core Infrastructure Optimization A Thriving Partner Ecosystem Application Platform Momentum Amplify our Story - Dynamic IT

Dynamic IT Manage Complexity, Achieve Agility Protect Information, Control Access Advance the Business with IT Solutions Amplify the Impact of Your People Secure & Interoperable Platform Process-Led, Model-Driven User- Focused Service- Enabled Unified & Virtualized

Winning Through Optimization Business Productivity Search Business Intelligence Comms & Collab Office Business Apps Ent. Content Mgmt. Application Platform User Experience Business Intelligence SOA & BPM Data Management Development Identity & Access Management Security & Networking Data Protection IT Processes Core Infrastructure

Optimizing Your Customers Infrastructure Standardized Rationalized Dynamic Basic People, Process, Technology Business Productivity Search Business Intelligence Comms & Collab Office Business Apps Ent. Content Mgmt. Application Platform User Experience Business Intelligence SOA & BPM Data Management Development Identity & Access Management Security & Networking Data Protection IT Processes Core Infrastructure

VSTS - driving growth with ALM

Primary tools for Pro Devs

10M Express downloads

85m SharePoint licenses

Strong analyst and press coverage across portal, collab, and OBA

Most widely deployed SOA Solution

57% of deals from 1st-time customers

RFID, EDI with BizTalk Server 2006 R2

IDC: More Units than Oracle + IBM

Gartner: Fastest growing DBMS & BI

Performance & Value Benchmarks

.NET at 73% share

Market Buzz with Silverlight

Expansion into Design

The Planets are Aligned for Launch

Key Partner Opportunities

Scale to Mission-critical workloads

Optimized for Security end-to-end

Manage your environment by script & policy

Radically reduce customer’s infrastructure costs

Manage Physical AND Logical

Leverage your AI competency & skills

Sell the market-leading BI platform

Span infrastructure, portals and applications

Insights delivered through tools users love

Best platform for creating, hosting, optimizing and managing web sites

Develop Rich Internet Experiences

Launch Wave Marketing

Focus on storytelling: People, Products, Impact

Globally integrated, confident, sophisticated

WW Kickoff Event: Feb 27, 2008, Los Angeles

TechNet Edge Social Networking Support Latest Platforms Viral/Buzz Marketing Virtual Launch Experience Webcasts & V-Labs Trials & Seeding Webcasts, V-Labs, Chats 225K – Live Events WW 1M – Virtual Launch 2/27 4M Beta Downloads 75K Customers Trained

Launch Wave Marketing Go Do’s Plug into Launch Marketing and Readiness Activities Download and get hands-on with the products Plan for Launch in your Business & Marketing Plans Get Trained and Get Ready!

Software + Services

The Long Tail “Why the Future of Business is selling Less of More” Your Large Customers $ / Customer # of Customers Your Typical Customers Currently “non addressable” Customers What if you could lower your costs, and thus lower the sale price of your software? New addressable market >> current market

Hugh MacLeod’s Long Tail

The Industry Debate SaaS in 2007: It’s about services, doh! SaaS Emerges as Long-Term Rival to Packaged Software Is the Enterprise Ready for 2.0? “ Nearly every Microsoft software application will be transformed with the addition of a Web-services component within 3 to 10 years… Great things don’t happen over night. Most successes require long-term investment and innovation…and that’s our perspective.” SaaS Will Grow At a 21% CAGR During the Next Three Years Reaching $10.7B in 2009 The Rich Client Strikes Back Enterprise Software Gets a Face-Lift

The Common Denominator

SaaS Service delivery

SOA Service composition

Web 2.0 Service experience & economic

Services are software

+ Take an expansive view

+ Need integration

+ Platform

= Software + Services

Software + Services is the Best of... Form factors and mobility Rich UX, Offline, Personal integration Enterprise Management, Compliance, Security Business Online Click-to-run, Anywhere access, scaled operations

Why is it Attractive?

Software + Services Continuum

Partner Opportunity

The User Experience

Consistent , powerful, seamless across multiple PCs, devices

Experience: Consistent across multiple rich clients

Deployment: On-premise and hosted

Development: Extending tools and platform to cloud

Business Models: Expanded monetisation opportunities

Industry Adopting S+S Too… Google CEO Says Software to Play a Bigger Role "Ajax and Web 2.0 are great technologies for casual use, but for mission critical you need the capabilities of a desktop app." Greg Gianforte, CEO ,RightNow

Services Consumption in an "Enterprise Mashup" Development Platform & Tooling Data Integration, Storage & Analysis User Portal & Web Parts Data Visualization and ISV Partner Mapping Service Internet Weather Service

Live Partner Opportunity Deliver Rich Media Experiences Reach & Build Communities Find & Locate Identity & Authentication Silverlight Streaming Live Spaces Virtual Earth LiveID Live Contacts Search Communicate & Stay Connected Agents Alerts Service APIs & Controls IM & Presence Platform Enrich Existing Applications Build the Next Big Web 2.0 Applications Deliver Your Web Services to our Ecosystem Terms of Use Consistent & Transparent Training & Support Service Level Agreements Flexible Monetization Offerings

Live Translator