Christian Longstaff & Shane Morris Software + Services Partners

Introduction

Objective + Agenda Objective Provide an insight into Software + Services Gather feedback from you Agenda What is Software + Services? Where’s the Opportunity? Next Web in Action Partner Resources Q&A

Objective

Provide an insight into Software + Services

Gather feedback from you

Agenda

What is Software + Services?

Where’s the Opportunity?

Next Web in Action

Partner Resources

Q&A

Thank You 288 Service Provider Partners in Australia Significant growth in ISVs, Franchisors, PC Rental companies, Outsourcers, Shared Government Services 52 Certified / Gold Partners in Partner Hosted community & 15 with Hosting Specialisation SPLA Revenue Growth = 47% SQL Server Revenue Growth = 37% Exchange Server Revenue Growth = 50% SMB moving to hosted services

288 Service Provider Partners in Australia

Significant growth in ISVs, Franchisors, PC Rental companies, Outsourcers, Shared Government Services

52 Certified / Gold Partners in Partner Hosted community & 15 with Hosting Specialisation

SPLA Revenue Growth = 47%

SQL Server Revenue Growth = 37%

Exchange Server Revenue Growth = 50%

SMB moving to hosted services

The Industry Debate “ Nearly every Microsoft software application will be transformed with the addition of a Web-services component within 3 to 10 years… Great things don’t happen over night. Most successes require long-term investment and innovation…and that’s our perspective.” SaaS in 2007: It’s about services, doh! SaaS Will Grow At a 21% CAGR During the Next Three Years Reaching $10.7B in 2009 SaaS Emerges as Long-Term Rival to Packaged Software Is the Enterprise Ready for 2.0? The Rich Client Strikes Back Enterprise Software Gets a Face-Lift

What is Software + Services?

The Common Denominator SaaS Service delivery SOA Service composition Web 2.0 Service experience & economic Services are software + Take an expansive view + Need integration + Platform = Software + Services

SaaS Service delivery

SOA Service composition

Web 2.0 Service experience & economic

Services are software

+ Take an expansive view

+ Need integration

+ Platform

= Software + Services

Software + Services is the Best of... + Form factors and mobility Rich UX, Offline, Personal integration Enterprise Management, Compliance, Security Business Online Click-to-run, Anywhere access, scaled operations

Where Next Web Fits In

User Experiences Consistent , powerful, seamless across multiple PCs, devices Experience: Consistent across multiple rich clients Deployment: On-premise and hosted Development: Extending tools and platform to cloud Business Models: Expanded monetisation opportunities

Consistent , powerful, seamless across multiple PCs, devices

Experience: Consistent across multiple rich clients

Deployment: On-premise and hosted

Development: Extending tools and platform to cloud

Business Models: Expanded monetisation opportunities

Server Experiences Differentiation across servers, hosted servers, services Efficiencies of scale Scale on demand Advanced manageability Control & ownership Strategic capabilities Customization, Compliance Infrastructure TCO External dependencies Time to market

Efficiencies of scale

Scale on demand

Advanced manageability

Control & ownership

Strategic capabilities

Customization,

Compliance

Infrastructure TCO

External dependencies

Time to market

Solution Waves Infrastructure Business Productivity Business Solutions Internet Services

Video video Software + Services

Industry Adopting S+S Too… Google CEO Says Software to Play a Bigger Role "Ajax and Web 2.0 are great technologies for casual use, but for mission critical you need the capabilities of a desktop app." Greg Gianforte, CEO ,RightNow

Thinking About Services Services Building Block Services Attached Services Finished Services Windows Live platform Silverlight Streaming BizTalk Services Windows Update Windows OneCare Xbox Live Exchange Hosted Services Dynamics CRM Live Live Meeting Hosted Exchange Hosted SharePoint Hosted OCS

Windows Live platform

Silverlight Streaming

BizTalk Services

Windows Update

Windows OneCare

Xbox Live

Exchange Hosted Services

Dynamics CRM Live

Live Meeting

Hosted Exchange

Hosted SharePoint

Hosted OCS

New information types will be created – build the tools to manage them Taken from “ Taming the Future Shock of Social Computing ”, Longhaus Trend, June 2007

Software + Services Impact Developer Design & build Mash-ups Scale & Reach Rich experiences IT Professional Visibility Control Optimized portfolio Flexibility

Design & build

Mash-ups

Scale & Reach

Rich experiences

Visibility

Control

Optimized portfolio

Flexibility

Software + Services Impact Consumer Information Worker Digital lifestyle Personal computing Multiple devices User in control Business Manager Differentiation Customer interaction Digital marketing Digital workstyle Increasingly mobile Online/offline Role-based

Digital lifestyle

Personal computing

Multiple devices

User in control

Differentiation

Customer interaction

Digital marketing

Digital workstyle

Increasingly mobile

Online/offline

Role-based

Software + Services Channel Framework P2P & P2C Connection Directory, Promotion, Bill on behalf Advertise Refer Resell Design & Develop Host Customise Consulting Support & Training

ISVs and S oftware + Services

Software + Services Assets Services

Software + Services Examples

“ Australian ICT Graduate Programs ”, Longhaus Study, August 2007

Spot The Difference

ISV Software + Services Potential Adoption Roadmap

Register online at www.australiadotnet.com.au

Go Do’s!

My Contact Details Christian Longstaff http://blogs.msdn.com/chlong [email_address] +61 407 457017 Christian Longstaff http://blogs.msdn.com/chlong [email_address] +61 407 457017

2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.