EVALUATION 2How effective is the combination ofyour ancillary production tasks withthe main production?
How do the ancillary tasks connect tothe short film?• We decided to take photos for the double-page spread/poster tasks that we wereasked to do. We chose to take new photos, rather than using a still from the filmbecause we wanted professional looking forms of advertisement.• In the photos, we decided to focus on the main male character, (Ryan), as the filmis focused on him, and then have the two other female characters either standingbehind him or standing diagonally behind him. This shows the battle between thegood and evil characters and connects to the film in this way, particularly becausethe storyline, in relation to Propp, has a villain (Megan), the ‘evil’ character, and aheroine, (Beth), the ‘good’ character. Ryan could be described as being the ‘damselin distress’, untraditionally, however he is the character in need of help, or saving.• We took several photos including the director with the female actors for those ofus that decided to do a double-page spread as part of the ancillary tasks. Wethought that by having different options of photos, it would give a variety ofstories/articles for us to choose from, so each one would be different. This is usefulbecause we could focus on the characters, or the actors in real-life, and this wouldgive our target audience more background information on each of the characters,as a large number of audiences go and see a particular film because of the actorthat is in it, and the article would talk about the film and cause many more peopleto the cinema to see it, or to buy/rent it on DVD.
ADVERTISING TECHNIQUESWhen advertising and promoting our shortfilm there were a number of approacheswe could take in order to attract the bestaudience:POSTERDOUBLE PAGE SPREADRADIO TRAILER
FILM POSTERSThese are a crucial part of advertising a new and upcoming filmand are found in a variety of sources. For example in magazines,on the sides of buses and billboards around communities. Theyare especially important because the platforms that they areadvertised on are what the public generally tend to see in theireveryday lives without necessarily meaning to . It attractsattention unknowingly.
FILM POSTERSFilm posters are useful because they contain a lot of informationthat gives the audience a brief insight to what is to come fromthe film. It includes factors such as; photo’s for main images andsub images, slogan, bold title, actors and actresses names,director name and film production company as well as a quotefrom recognised sources. These are all relevant when promotinga poster as it these that first grabs the audiences attention.E.G. Clear bold title in a colour thatstands out from the backgroundcolourMain imagecentral of thepage. Clearillustration ofthecharactersinvolvedRecognised publicist with a good report.CatchysloganwithasubtlehintActors names stand outClear mention ofdirector Certificate ratingFilm production company
DOUBLE PAGE SPREADDouble page spreads are useful because it gives the audience an insight to the filmand those who were involved in the making of it. It creates an opportunity to get a feelof what the actors were thinking and feeling throughout the shooting process andwhat it was like during the time they spent on creating the film. As well as giving usbackground on the film it also gives readers some background on them: what inspiredthem, do they plan on being in future films etc. They tend to use images of the actorsor perhaps even the director and possibly put in stills from the film to give a sneakpeak preview. Double page spreads can often be seen as special and often have anexclusive report in one magazine before they branch out into further interviews.Double page spreads can also help determine which target audience is best suited forthe film and we feel we took all of these factors into consideration in order to producea double page spread of a professional quality and realness.
How does a radio trailer advertise ourshort film?- The radio trailer usually includes action from the film and Is part of the film- It has to be effective because you cannot see the acting you can only hear linesfrom the film, it only appeals to one sense therefore you have to think carefullyabout which parts of the film to include, usually orientated around actionscenes- Radio trailers are often short which makes them memorable- Radios have a wide audience, varying from young to old, this means it will hit alot of target groups- Radio trailers are often found on the radio, online, social networking and itsoften the action/dialogue included in a video trailer
Which of the medias used for yourancillary tasks was the most effective?It was difficult for us to simply choose one of the media platforms which weused to create our ancillary tasks. Therefore we decided that all 3 of thesemedias worked successfully together. Big film companies often use a poster,double page spread and radio trailer to advertise their film to all people of allage ranges. As a group we decided to also create a mixture for our ancillarytasks as this would help to promote our film successfully. However, whenlooking at our ancillary tasks a poster is the most common and often is themost popular advertising technique which is used. We used Photoshop tomake our posters eye catching and appealing to our target audience. Postersmay be the most popular media because they are easily accessible. Unlikeradio trailers or double page spreads, they are easy to look at and simply tellwhat the background of the film is. Posters are also found in a number ofplaces for example: billboards, magazines and bus stops. This means peopleoften see them and read them without noticing. The aim of posters are todraw the audience in and we hope that each of our posters does this.
How did you know what the typicalconventions were for your ancillary tasks?All 3 our our ancillary tasks include very different typical conventions. For ourdouble page spread we looked into magazines like Empire. This helped us to spottypical conventions for the double page spreads which we wanted to create. Wesoon realised that the typical conventions were an article on the film, a photo ofthe actors and actress’ involved and also a pull quote. By using these features wehoped to attract our target audience. When looking into conventions of a posterwe went online to check out recent film posters. By doing this we noticed a housestyle was necessary for our posters. It also came apparent that a the poster mustcontain a photo which gives some background, as well as a bold title and slogan. Itwas important that each of our posters included all of these features as if not itwould not appear as a typical film poster. When looking into the typicalconventions for a radio trailer these were less easy to find. However by listeningto current radio trailers we began to realise that to create a successful radio trailerwe would need to include conventions like a rating, the title and background ofthe film. We tried to use typical conventions in all of our ancillary task to makethem as successful as possible.
Amy’s House StyleIt was very important for me to have a house style for both my poster anddouble page spread. I tried to make the house style the same for both of myancillary tasks. I used primary colours like red, black and white to make theposter look simple and let the picture of the characters stand out. I edited thephoto to make them appear brighter and allow the title “Note to Self” tostand out. Using a slogan in both ancillary tasks was also an important featureas it gave an insight into my film to the audience. I tried to make my housestyle match to the audience we had aimed our film at which was 15-24. Onmy double page spread I put twitter opinion into a small post it note. I did thisas I believed it would appeal to my target audience as these are the peoplewhich express their opinions over twitter. On my poster I used a rating fromthe Independent as well as a professional looking 15 rating. This not only gavea rating of my film and showed the age range it appealed to but it also gavemy poster a professional feel which was necessary. House style was veryimportant as I wanted both my double page spread and poster to link to eachother.
Sophie’s House Style•The house style for my ‘Note to self’ film poster has specifically got a simple, yeteffective theme, the main feature being a photograph of the three main characters ofthe short, edited so that Matthew (Ryan the main character is the only clear feature inthe photograph, and either side of him Rachel (Megan) and Chloe (Beth) are distorted,to represent the unclear nature of Ryan’s amnesia.•For the main title on the poster, I have used a post it note, this being a significantobject in the film, we used the post it notes to show a build up of time as the passingof time was also a point we had to include in our short film.•The font I have used on my film poster is called ‘chalkduster’ and reflectshandwriting, which links in with the events in the film.•The slogan I have included on my poster reads ‘have you forgotten something’ andwas firstly a possible name for the short film, however as we chose to name it ‘note toself’ I have included this slogan because I think it is a good reflection on the storylineof the film as well as being a rhetorical question to the audience, which createsinterest in the film.
Chloe’s House StyleI thought it was important to get the house style right for my film poster as I believe this is thestrongest form of advertisement for short films. I stuck to basic colours in order to maintain amysterious vibe and enigma which the narrative upholds throughout the actual film; this way I feel italso looks tidy and professional. I think the contemporary style of the poster is most appropriate interms of the target audience we are aiming for (aged 15-24). The storyline includes the loss of memoryof the main male character Ryan who is central to my main image. I wanted the other two characters inthe background to be in black and white because I felt this illustrated his loss of memory. Furthermore,the red text in uppercase font makes it stand out above the rest of the text and as there is a deep redon the male characters clothing I felt this linked together nicely. And the ombre effect of thebackground signifies the light and shade of his memory, how in time his thoughts progress and heregains what actually happened. In addition to this I placed my main image within a Polaroid, simply tolink in with the post it note effect that is consistent throughout the film. I made sure I included all themain features of a film poster such as catchy slogans film release date. As well as this I included a filmproduction company and certificate rating logo and quote from a well established newspaper as thesetend to be found on all professional poster productions.When it came to producing my double page spread I also wanted to maintain a neutral colour schemeso used a pale blue and grey. I used some of the photos we captured during the shoot for our filmposter as well as a still from the film. I gave an insight to the actors thoughts and feelings of the filmand used anchor text of a quote from the interview.
Rachel’s House Style• The ancillary tasks and the short film we produced all work together as aconsistently used the primary colour yellow in both my ancillary tasks(poster/double-page spread) for the writing and for the post-it note whichis featured on my poster. Which is a bright colour which is easily seen,especially against the darker colours of the photographs which I edited onthe poster to contrasts with the writing, and makes a specific focus on thetagline ‘Have you forgotten something?’. This links with the title of theshort film which is called ‘Note to Self’ and the post-it notes arespecifically used to remember things in our film. I have also used thistagline on both the poster and the double-page spread.• I used a five-star rating from The Independent which made my poster lookmore professional because a lot of successful films are rated by thatnewspaper. I also used a professional film classification logo to show theaudience what age rating my film was (15), as our target audience wasfrom the 15-24 market, with the use of young actors. I also used aprofessional production logo (Columbia Pictures) which is a subsidiary ofthe media conglomerate, Sony.
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