Viva Waitakere Festival 2012 Sponsorship Presentation

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  • 1. VIVA WAITAKERE FESTIVAL 2012SPONSORSHIP PRESENTATION 8 DECEMBER 2011FROM THE WEST TO THE REST
  • 2. IN TWO SHORT YEARS, RECOGNISED AS THE ANNUALFESTIVAL FOR THE WEST 2010 2011AUTHENTICALLY GRASS ROOTS AND LOCAL CREATIVE ENGAGEMENT IN LOCAL IDEALSRISING FROM THE ASHES OF THE FORMER CITY ATTRACTING A FRESH NEW BREED OFTAPPING INTO DEEP COMMUNITY PRIDE WAITAKERE LOCALISTS
  • 3. GROWING IN BOTH NUMBERS AND REPUTATION20 000 attendance facebook likes 5000 facebook rsvps15 00010 000 1000 5000 500 2000 200 2010 2011 2012* 2013* 2014* 2010 2011 2012* 2013* 2014* * projected * projectedATTENDANCE DOUBLED IN 2011 FACEBOOK CAMPAIGN EARNED MEDIAAND WITH SIGNIFICANTLY MORE LEAD TRIPLED THE ‘LIKES’ AND ACHIEVED OVER 2 YEARS WE HAVE DEVELOPEDTIME AND RESOURCE, WE ARE SURE IT 4X THE RSVPS TO THE EVENT IN 2011 STRONG RELATIONSHIPS WITH THEWILL GROW EXPONENTIALLY IN 2012 THROUGH A STRONG BRAND AND MEDIA; RESULTING IN NATIONAL NEWS GREAT REPUTATION ARTICLES AND NUMEROUS RADIO INTERVIEWS AND PLUGS
  • 4. SHOWCASING THE BESTMUSIC AND CULTURE FOOD AND BUSINESS ORGS AND INITIATIVESIMMENSE TALENT BURSTING ONTO THE SCENE ARTISAN VALUES AND ICONIC LOCAL AT ITS SHOWCASING THE LOCAL INITIATIVES WE LOVEINCLUDING RUBY FROST, THE VIETNAM WAR, WORLD-CLASS BEST THAT MAKE US AN ECO CITYLISA CRAWLEY + ARTISAN GUNS ...AND A DEEP PASSION FOR THE WEST AND WHAT IT MEANS
  • 5. PIONEERING MUSIC + ACTIONTHE COMBINATION THAT MAKES VIVA WAITAKERE UNIQUEAND ATTRACTS A YOUNG, TRENDY AUDIENCE TO ENGAGE AND ACT IN THE LOCAL
  • 6. MAKING THE NATIONAL NEWSBY TAKING THE WEST TO THE REST“I started putting the message out therethat we were going to do it, and it turned “Viva Waitakere is set to pioneer a newinto something much bigger because there kind of festival - one that combines musicwas so much passion about the West” and action”IN 2010 AND 2011 AND MAKING THE FESTIVAL ABOUT SOMETHING MUCH BIGGER THAN WAITAKERE BEING SOMETHING TRULY INNOVATIVE AND OF ITS TIME LIFTING THE BAR FOR WHAT A COMMUNITY FESTIVAL CAN BE
  • 7. WE NOW HAVE THE FOUNDATIONS AND FORMULA FORVIVA WAITAKERE TO CEMENT ITS PLACE IN THE CULTURALCALENDAR IN 2012 WITH SUPPORT FROM:COMMUNITY MUSIC INDUSTRY “I’m going to write to the Local Boards “Viva Waitakere was the best festival we have ever tomorrow and tell them 2012 is a must for played at. It had an amazing, friendly atmosphere funding” and crowd was one of the most ‘up for it’ and fun - Bobbie Carroll we’ve had in a while!” Passionate Piha Localist and Owner of Black Sands Lodge - Ruby Frost International Award-Winning MusicianOUR LEADERS Owner Operator The Rock Factory “This is yours to own now Waitakere. This festival represents the future of the West” - Bob Harvey Festival Champion - Former Waitakere Mayor & Eco City Founder “I was so sad when the festival ended. It was the Festival Champion - Deputy Mayor of Auckland perfect Sunday” - Silke Hartung Musician and bFM Radio personality Kiwi FM Host