Fashion Magazine Research
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  • 1. FASHION MAGAZINE RESEARCH Chloe Vincent
  • 2. ASSIGNMENTFor this assignment I have been asked to create a front cover for a fashion magazine of my own creation and a homepage for the correspondingwebsite. I have chosen to cover female fashion as I am a female myself, this will be easier and something I can relate to. For research, I will look at 4 major fashion publications; I have chosen: Vogue, Elle, Cosmopolitan andGlamour. I have chosen these because I believe they are the most popular publications and largest fashion companies, with many fans each.
  • 3. THE FIRST MAGAZINE I WILL RESEARCH IS VOGUE
  • 4. LATEST NEWS On Vogue’s website they have a column on their website devoted to bringing it’s readers the latest news; this is something I will include on my own site. The design is very simple, with only black font on a white background; this again, is something I will follow on my own site. Along with this, they provide a snippet of the story underneath the title to attract the reader’s attention; I will also include this on my own site. The font used is Tahoma; this is a simple font and I won’t be using this on my own design.
  • 5. MASTHEAD This is the title from the top of Vogue’s website; I will, like all others, include this whencreating my own site. Again, the design is simple, white text on a black background with an advertisement of their magazine subscription. Underneath this, are the links to thepages throughout Vogue; I will also use this on my own site. The font used on the links is Ariel, although this font is simple, I will be using this on my own website. I will also be using the colour scheme as I like the simplistic look of white and black.
  • 6. MAIN PICTURE On the homepage, there is a series of large pictures, which change after a few seconds. You can go back to a previous picture by clicking the little circles in the bottom right- hand corner. Each picture takes the viewer to a different article, as you can see, the one of the left is “Winter 2011 Skincare And Hair Saviours”. I will be using large pictures on my homepage to attract viewers and make it easy on the eye.
  • 7. VOGUE MAGAZINE This is Vogue’s magazine front cover, the colour scheme changes with every model and subject. The colour scheme I use will depend on this. Vogue have included the basic conventions, these include; date, barcode, masthead, main picture, price, and articles. The articles have a snippet underneath the title to draw the readers in, wanting to know more. I will include many, if not all of these conventions on my own publication.
  • 8. THE NEXT MAGAZINE I WILL RESEARCH IS ELLE
  • 9. MASTHEAD This is the masthead from Elle’s website, like Vogue, it includes links to the other pages throughout the website, the title, a search bar and advertisements. The first advertisementis of Clinique; a make-up and skin-care company and the second is of their December issue.These are something I will consider for my website. The colour scheme is again simple, the colours being black font on a white background. The font of the links is “Georgia”, this is a simple, yet sophisticated font and one I would consider.
  • 10. MAIN PICTURE Like Vogue, there is a series of large pictures on the homepage, each leading to a different article. Instead of them changing independently, you have to click on the thumbnails underneath the current picture. This is something I will use in my own design, that way, viewers can browse the articles in their own time and change them when they choose.
  • 11. POLL On the homepage of Elle’s website, there is an “Opinion Poll”. The keeps viewers interested and let’s their views be known. I will strongly consider using a poll for my front page; this will cause a discussion and bring out different views. All the questions will be fashion based and of recent events.
  • 12. ELLE MAGAZINE This is Elle’s magazine front cover. Similar to Vogue, the colour scheme changes with every model and subject. The colour scheme I use will depend on this. Also like Vogue, Elle have included the basic conventions, these include; date, barcode, masthead, main picture, price, and articles. The articles have a snippet underneath the title to draw the readers in, wanting to know more. I will include many, if not all of these conventions on my own publication.
  • 13. THE NEXT MAGAZINE I WILLRESEARCH IS COSMOPOLITAN
  • 14. SUGGESTIONSOn Cosmopolitans masthead, like the other websites, they have a search bar to help the viewer find their way around the site. What differs this from the rest is that, under the search bar is suggestions for what they might what to type in. All subjects suggested are relevant to the interests of the majority of viewers. I think this is a good idea and something I will consider for my own site.
  • 15. COMMUNITY On Cosmopolitans site, they have links to their Twitter and Facebook pages. This is shown by the logos of both social networking sites in a bar on the right-hand side oftheir homepage. Along with this, they have a link to their Email, this is shown through apink envelope next to the Twitter and Facebook links. This gives the viewers a chance to connect, potentially talk and view their ideas to Cosmopolitan. Like the suggestions, I think this is a good idea and will strongly consider this for my work.
  • 16. HOROSCOPES On Cosmopolitans site, they have a section where you can view your daily horoscope. There is a drop-down list where you can select your sign. It then tells you your daily horoscope information. Although this is a great feature, this is something I will not consider for my own site.
  • 17. COSMOPOLITAN MAGAZINE This is Cosmopolitans magazine front cover. Similar to Vogue and Elle, the colour scheme changes with every model and subject. The colour scheme I use will depend on this. Also like Vogue and Elle, Cosmopolitan have included the basic conventions, these include; date, barcode, masthead, main picture, price, and articles. The articles have a snippet underneath the title to draw the readers in, wanting to know more. I will include many, if not all of these conventions on my own publication.
  • 18. THE LAST MAGAZINE I WILL RESEARCH IS GLAMOUR
  • 19. GLAMOUR TV On the Glamour website, they have a Glamour TV section. This is a video on their homepage that features celebrity news – this, as you can see, is an interview with the Harry Potter stars. Everyday this changes to show a different video and piece of news. Although this is a great feature, it’s not one I’m going to use in my own work.
  • 20. COMPETITION On Glamour’s homepage, they have their latest competition advertised. As you can see, this particular one is to win free make-up. The prizes available are objects that are in the interest of their viewers. Forexample.; make-up, clothes, holidays etc. This is something I will include in my own work.
  • 21. JOIN THE CAMPAIGN On their homepage, Glamour have advertised a petition that they wouldlike their viewers to take part in. I think this is a great feature because itallows the average viewer to join up to help towards a better future. Thisparticular feature, taken from the magazine, shows that high-street debtis getting worse and signing this could put an end to it. Although this is a good idea, this is something I will not include on my own website.
  • 22. GLAMOUR MAGAZINE This is Glamours magazine front cover. Similar to Vogue, Cosmopolitan and Elle, the colour scheme changes with every model and subject. The colour scheme I use will depend on this. Also like Vogue and Elle, Cosmopolitan have included the basic conventions, these include; date, barcode, masthead, main picture, price, and articles. The articles have a snippet underneath the title to draw the readers in, wanting to know more. I will include many, if not all of these conventions on my own publication.