Promotional Package
The Blair Witch Project
In order to successfully create an appropriate trailer I have researched
and looked into the film Paranormal Activity . Fo...
Due to the films such small budget, the films advertising team only released one poster. In
the poster you can see the mai...
The Blair Witch Project released only one trailer. The trailer includes footage from the film
but also feedback after the ...
As well as the poster and trailer, The Blair Witch Project created their own website.
The Blair Witch Project Website
The ...
Facebook- The Blair Witch Project Facebook
The elements in which clearly relate to my chosen genre; Psychological horror. These
elements include, the trailers non-di...
The blair witch project promotional package
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The blair witch project promotional package

  1. 1. Promotional Package The Blair Witch Project
  2. 2. In order to successfully create an appropriate trailer I have researched and looked into the film Paranormal Activity . For the film i have also looked into marketing campaigns and other advertising tools, including websites, merchandise etc. The film which I am researching is 'The Blair Witch Project', it's distributer is Artison Entertainment. Artison Entertainment is a very independent company which only relies on minimum budget. Artison Entertainment only produced one trailer however the public responded very well to it.
  3. 3. Due to the films such small budget, the films advertising team only released one poster. In the poster you can see the main image which straight away shows the film in a self explanatory way. For example, straight away you can see that it has been set in the woods or some sort of grave yard, and that the main character is a girl (final girl). Also included in the poster, there is a small section which briefly explains what has happened for the main characters to investigate in the series of events that lie ahead. My favourite part of shown poster is the small writing which says; ' A year later, their footage was found'. The reason why I found this interesting is that it creates suspense and intensifies the poster. Which then leads to the audience to consider watching the said film to find out what happened. I think the poster has been done very well and doesn't include to much about the film which causes the audience to wonder themselves. The image of the girl infront of the woods created a dark atmosphere, therefore the audience would ask why she is there and what is her situation.
  4. 4. The Blair Witch Project released only one trailer. The trailer includes footage from the film but also feedback after the film from the victims parents which isn't shown in the actual film. Although the film wasn't on the highest budget, the use of black and white cinematography in the trailer creates a very deep and dark atmosphere.
  5. 5. As well as the poster and trailer, The Blair Witch Project created their own website. The Blair Witch Project Website The website includes footage from both the trailer and the film in a short space of time. As well as footage there is a page specifically for information including the legacy of The Blair Witch Project and the aftermath. There is also an option to actually buy the DVD on the website which advertises their product for the audience to watch it themselves, to find out what happened.
  6. 6. Facebook- The Blair Witch Project Facebook
  7. 7. The elements in which clearly relate to my chosen genre; Psychological horror. These elements include, the trailers non-diegetic and diegetic sounds, for example the typical horror, dynamic sounds and creaks. The diegetic wind blowing creating a spooky effect. The Mise-en-scene, for example the forest doesn't look like a typical forest, it has its own tweaks and added horrific effects.

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