Documentary Questionnaire Results Analysis
The purpose of this research is to help identify the target audience, genre, style and content for the
documentary I am going to produce. I included questions which would allow me to understand what
the most popular features of documentaries the audience already watch are and this will give me a
better understanding of what to include in my own documentary. All the information gained will
help contribute to the development of my documentary. I used the website Survey Monkey to
develop a questionnaire to find out my information and then sent this questionnaire to 10
participants via an email link; this provided me with plenty of quantitative data that can be shown
The percentage of males asked in this questionnaire was 70% and the percentage of females was
30%. This means that most of the answers will be more related to men’s tastes in documentaries so
could be more biased. To make it less biased an equal number of men and women could be asked.
30% of the participants asked were Under 18, 20% were aged 19 to 24, 20% were aged 25 to 34, 10%
were 35 to 44, 10% were 45 to 54 and 10% were over 65 – there are a range of ages here meaning
that the target audience for the documentary will be wide going from late teens all the way into the
over 60’s; the documentary content will be suitable for all ages.
On the questionnaire I asked if the participants enjoyed watching documentaries, 40% said yes, 20%
said no and 40% said it depended on what the documentary is discussing. I did this to gain a better
perspective of my target audience thought of documentaries to make sure they would actually
watch what I was going to produce. Having 40% of the participants saying they would only watch
documentaries depending on the subject means that the subject chosen will have to appeal to the
The questionnaire found that only 20% of the participants watch documentaries regularly and out of
the rest of the participants 40% watched them sometimes, 30% rarely watched documentaries and
10% watched no documentaries at all. This means that in order for my target audience to watch the
documentary I will be producing it will have to be discussing something either of interest to them or
something new they want to learn about to grab their attention.
The questionnaire found that 20% of the participants in my target audience watched documentaries
to learn something new, 30% watched to be entertained and 50% watch documentaries as the
subject being discussed is an interest to them, this being the most popular choice. This means that
the genre of documentary chosen should be something that my target audience is interested in and
would want to spend their time watching it.
The questionnaire found that only 10% of the participants determine whether or not they watch a
documentary depending on the length of it, the other 90% either saying no or saying that it depends
on what the documentary is discussing. This result means that even though the length of a
documentary isn’t a big problem, the content should be gripping from the start to make sure the
viewers are gripped and want to carry on watching the documentary.
On the questionnaire, I gave a list of popular documentary genres and the participants were able to
tick more than one of the genres that they watched. I did this to gain a better perspective of what
my target audience watched and what type of content I could put into my documentary. The 3 most
popular documentary genres were Wildlife, Crime and Sport each getting 50%. The least popular
choices were health and Technology. I think that the documentary that I will be creating will be on
Sport as this is one of the most popular choices for my target audience, it interests both men and
women and all ages can relate to it and understand it.
I asked this question on my questionnaire to see what the participants in my target audience’s
favourite style of documentary was. The most popular style of documentary was Voice of God
(Narrated) with 80%, and then Participatory (Presenter gets involved with events happening on
screen) came in second with 60%. I think that my documentary will use both of these styles as they
were the most popular with my target audience and they complement each other well which would
allow me to produce a good quality documentary.
Due to sport being one of the most preferred genres of documentary with 50% of participants
choosing it, I and my partner decided that this is the genre we would choose for our documentary.
After discussing with my partner on a sport to focus on for the documentary, we chose Martial Arts
as it isn’t talked about much in the media and it would be interesting to make a documentary about
it to educate the public. This gave me my next question for the questionnaire to see if what we
presumed was true, and with 80% of participants saying they didn’t know anything about Martial
Arts it confirmed what we thought.
The next question was to see if people did want to learn anything about the subject our
documentary was going to focus on, that being Martial Arts because if no one is interested then no
one would watch the documentary. A total of 70% of participants said yes, that they would want to
learn more about Martial Arts which confirmed that this was the right subject to film about, meaning
we could educate the public on something that isn’t talked about all that much which could make
the documentary quite unique.
In conclusion, all the qualitative and quantative date gained from the questionnaires that the
participants have filled out have help me decided on the genre, style and content of the
documentary I will be producing. The documentary will be aimed at both genders and will include
content that will appeal and interest both. The target audience for my documentary will be wide
going from late teens all the way into the over 60’s; the documentary content will be suitable and
understandable for all ages. The information gained from the questionnaires will also be more valid
as 100% of the participants asked are in this target audience meaning the answers to the questions
will be more reliable and will enable us to make a good documentary which appeals to them. From
questions such as ‘Do you enjoy watching documentaries?’, ‘What is the main reason for you to
watch a documentary?’ and ‘Does how long a documentary lasts determine whether you watch it or
not?’, the most popular answer for the majority was that it all depended on what the documentary
was discussing, meaning that the genre and subject I focus on in my documentary would have to be
something that appealed to the target audience and got them interested. The genre of the
documentary I will produce will be sport as it was one of the most popular genres with our target
audience with 50% choosing it, this relating to the earlier point of going with something that
appealed to the target audience. The most preferred styles of documentary chosen by the target
audience were Voice of God (Narrated) with 80% choosing it and Participatory (Presenter gets
involved with events happening on screen) with 60% choosing it. Both styles will be used in the
documentary as they were the most popular and they both complement each other well which
would allow me to produce a good quality documentary and this also conforms to a typical
documentary style which viewers would understand and follow. The main content and area of
discussion for the documentary will be Martial Arts. The questionnaire helped to confirm this was a
right choice as 80% of participants said they hardly new anything about it and 70% of participants
later went onto say that they would like to learn more about Martial Arts. As Martial Arts is rarely
talked about in the media it would be interesting to make a documentary about it and educate the
public about it. Due to it not being a popular point of discussion, a whole documentary about it is
something quite unique and could intrigue viewers into watching it, and due to the wide target
audience that it is aimed at, many viewers would understand it and enjoy it.