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Question One
 

Question One

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    Question One Question One Presentation Transcript

    • In what ways does your media product use, develop or challenge forms and conventions of real media products?
      • Before we created our horror trailer, we decided to research existing films, posters and magazines so that we were aware of the typical conventions of our media .
      • We watched a range of trailers such as ‘30 Days of Night’ and ‘The Blair Witch Project’ on YouTube, and also looked at film magazines including ‘Total Film’ and ‘Empire’.
      • We found a range of conventions in each trailer including:
      • horror trailers feature more disequilibrium than equilibrium.
      • an attractive vulnerable female character.
      • an eerie soundtrack which compliments the shots.
      • fast, sharp edits towards the end.
      • a scary cliff hanger to finish the trailer.
      • After researching trailers, we also decided to analyse print work, as for our ancillary tasks we were expected to create a poster promoting our film, and a film magazine cover.
      • Typical Horror Poster Conventions
      • a member of the cast, or a prop from the film on the poster.
      • a bold, prominent title.
      • tagline from the trailer.
      • special effects such as black and white image.
      • release date and website.
      • red text.
      • credits at the bottom.
      • minimum age for the film.
      • In order to make our products look authentic
      • we decided to follow those conventions.
      • I modelled my magazine cover from ‘Total Film’ and found that conventions include:
      • The use of a maximum of three complimenting text colours.
      • The use of no more than three fonts.
      • A bold title at the top.
      • A promotion.
      • A magazine background, suitable to the main film genre.
      • One character from the film being promoted.
      • Adverts for other films.
      • Magazine website.
      • Issue number/Date/Price.
      • Barcode.
      • As these conventions are clearly successful,
      • I decided to follow them when creating my
      • own magazine cover.
      • Our trailer follows most of the conventions of existing products, for
      • example:
      • we have not edited all of our shots in chronological order as this would reveal too much.
      • our trailer features a much higher proportion of disequilibrium, compared to equilibrium.
      • I found this particularly difficult as the purpose of a trailer is to
      • entice the audience into going to see the film; therefore we were
      • unable to fully reveal the murderer, as this would ruin the storyline.
      • However, we clearly challenged conventions by:
      • having a vulnerable male cast, as we wanted to reverse the stereotype, and therefore decided to have a dominant female.
      • I believe this is successful as it makes our trailer unique, which
      • will help to make it appeal to a broader audience.
      • Since the purpose of a horror trailer is to advertise a film that will be exhibited in the future, it cannot give too much of the storyline away.
      • Therefore I do not believe our trailer follows Todorov’s Theory of Narrative Structure exactly.
      TODOROV'S THEORY states that every story has the same five stages:
      • However, I am able to see elements of Todorov’s
      • theory in our trailer:
      • Equilibrium – the establishing shot of the house.
      • Disruption – the hanging legs.
      • Equilibrium – two girls happy in the park
      • Recognition – girl in graveyard.
      • Disruption – bullying/ forest scenes.
      • Repair – kissing shot.
      • Disruption – forest
      • Possibility for new equilibrium – bathroom scene.
      • Clearly, for the purpose of our media, we are not able to reveal the
      • killer at the end of the trailer. Therefore the possibility for new
      • equilibrium is very short for impact.
    • Uses and Gratifications
      • The theory is a popular approach to understanding mass communication.
      • It places more focus on the consumer, instead of the actual message itself by asking “what people do with media” rather than “what media does to people” (Katz, 1959) .
      • It is assumed that the audience take an active role by interpreting the media in their own way.
      • ‘ It is suggested that people use the media to fulfil specific gratifications.’ (Katz, E., Blumler, J. G., & Gurevitch, M. 1974)
      • I believe this theory exists in our trailer, as the audience must be active in order to interpret events. It is then up to the viewer to make a decision whether or not to go and see the actual film.
      • To engage the audience we included a wide variety of locations in our trailer including:
      • Forest
      • Beach
      • Park
      • School
      • Riverside
      • For the backing track of our trailer we decided to use ‘Space Dementia’ by ‘MUSE’, as we felt it was very fitting to our genre.
      • We decided to arrange our shots to suit the soundtrack:
      • for example at the beginning during the equilibrium the music is eerie but is slow paced and ominous, alerting the audience for future events.
      • yet when the disequilibrium begins the pace of the music quickens, adding suspense.
      • For our flashback shots we decided to use a black and white grainy effect.
      • This would made the audience aware that they were looking back on events.
      • This follows and anachronic narrative, as the audience are being invited into the characters thoughts.
      • Lighting in particular was difficult for our film, as we had to film a large proportion at dusk, to ensure the shots weren’t too dark and unclear.
      • As my role included lighting, I decided to research into techniques which other crews have used whilst filming trailers.
      • Although we tried filming in the dark, the resolution of the camera was too unclear and therefore we decided to darken the shots during the editing stage.
      • To provide an eerie effect we also used
      • industrial torches and car lights to
      • illuminate certain shots.
      • As another of my roles was filming, I researched into existing conventions and decided to include some in our trailer.
      • I think one shot in particular, when the camera is positioned at a high angle over a tortured male actor is very effective as it portrays the characters sense of vulnerability.
      • Another significant shot is when the camera is positioned behind the trees, to make is appear as if someone is watching the car and the male. I found this was a commonly used angle in horror trailers.
      • Therefore, in filming aspects, I believe our trailer does use conventions of existing media products.
      • Overall, I feel that in terms of both my major project and ancillary tasks that I have used and developed conventions of real media products.
      • I also believe that our horror trailer challenges some conventions of existing products, especially as we have a vulnerable male cast, opposed to a stereotypically female one.