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Presentation1 Presentation1 Presentation Transcript

  • In what ways does your media product use, develop or challenge forms and conventions of real media products?
    • Before we created our horror trailer, we decided to research existing films, posters and magazines so that we were aware of the typical conventions of our media .
    • We watched a range of trailers such as ‘30 Days of Night’ and ‘The Blair Witch Project’ on YouTube, and also looked at film magazines including ‘Total Film’ and ‘Empire’.
    • We found a range of conventions in each trailer including:
    • horror trailers feature more disequilibrium than equilibrium.
    • an attractive vulnerable female character.
    • an eerie soundtrack which compliments the shots.
    • fast, sharp edits towards the end.
    • a scary cliff hanger to finish the trailer.
    • After researching trailers, we also decided to analyse print work, as for our ancillary tasks we were expected to create a poster promoting our film, and a film magazine cover.
    • Typical Horror Poster Conventions
    • a member of the cast, or a prop from the film on the poster.
    • a bold, prominent title.
    • tagline from the trailer.
    • special effects such as black and white image.
    • release date and website.
    • red text.
    • credits at the bottom.
    • minimum age for the film.
    • In order to make our products look authentic
    • we decided to follow those conventions.
    • I modelled my magazine cover from ‘Total Film’ and found that conventions include:
    • The use of a maximum of three complimenting text colours.
    • The use of no more than three fonts.
    • A bold title at the top.
    • A promotion.
    • A magazine background, suitable to the main film genre.
    • One character from the film being promoted.
    • Adverts for other films.
    • Magazine website.
    • Issue number/Date/Price.
    • Barcode.
    • As these conventions are clearly successful,
    • I decided to follow them when creating my
    • own magazine cover.
    • Our trailer follows most of the conventions of existing products, for
    • example:
    • we have not edited all of our shots in chronological order as this would reveal too much.
    • our trailer features a much higher proportion of disequilibrium, compared to equilibrium.
    • I found this particularly difficult as the purpose of a trailer is to
    • entice the audience into going to see the film; therefore we were
    • unable to fully reveal the murderer, as this would ruin the storyline.
    • However, we clearly challenged conventions by:
    • having a vulnerable male cast, as we wanted to reverse the stereotype, and therefore decided to have a dominant female.
    • I believe this is successful as it makes our trailer unique, which
    • will help to make it appeal to a broader audience.
    • Since the purpose of a horror trailer is to advertise a film that will be exhibited in the future, it cannot give too much of the storyline away.
    • Therefore I do not believe our trailer follows Todorov’s Theory of Narrative Structure exactly.
    TODOROV'S THEORY states that every story has the same five stages:
    • However, I am able to see elements of Todorov’s
    • theory in our trailer:
    • Equilibrium – the establishing shot of the house.
    • Disruption – the hanging legs.
    • Equilibrium – two girls happy in the park
    • Recognition – girl in graveyard.
    • Disruption – bullying/ forest scenes.
    • Repair – kissing shot.
    • Disruption – forest
    • Possibility for new equilibrium – bathroom scene.
    • Clearly, for the purpose of our media, we are not able to reveal the
    • killer at the end of the trailer. Therefore the possibility for new
    • equilibrium is very short for impact.
  • Uses and Gratifications
    • The theory is a popular approach to understanding mass communication.
    • It places more focus on the consumer, instead of the actual message itself by asking “what people do with media” rather than “what media does to people” (Katz, 1959) .
    • It is assumed that the audience take an active role by interpreting the media in their own way.
    • ‘ It is suggested that people use the media to fulfil specific gratifications.’ (Katz, E., Blumler, J. G., & Gurevitch, M. 1974)
    • I believe this theory exists in our trailer, as the audience must be active in order to interpret events. It is then up to the viewer to make a decision whether or not to go and see the actual film.
    • To engage the audience we included a wide variety of locations in our trailer including:
    • Forest
    • Beach
    • Park
    • School
    • Riverside
    • For the backing track of our trailer we decided to use ‘Space Dementia’ by ‘MUSE’, as we felt it was very fitting to our genre.
    • We decided to arrange our shots to suit the soundtrack:
    • for example at the beginning during the equilibrium the music is eerie but is slow paced and ominous, alerting the audience for future events.
    • yet when the disequilibrium begins the pace of the music quickens, adding suspense.
    • For our flashback shots we decided to use a black and white grainy effect.
    • This would made the audience aware that they were looking back on events.
    • This follows and anachronic narrative, as the audience are being invited into the characters thoughts.
    • Lighting in particular was difficult for our film, as we had to film a large proportion at dusk, to ensure the shots weren’t too dark and unclear.
    • As my role included lighting, I decided to research into techniques which other crews have used whilst filming trailers.
    • Although we tried filming in the dark, the resolution of the camera was too unclear and therefore we decided to darken the shots during the editing stage.
    • To provide an eerie effect we also used
    • industrial torches and car lights to
    • illuminate certain shots.
    • As another of my roles was filming, I researched into existing conventions and decided to include some in our trailer.
    • I think one shot in particular, when the camera is positioned at a high angle over a tortured male actor is very effective as it portrays the characters sense of vulnerability.
    • Another significant shot is when the camera is positioned behind the trees, to make is appear as if someone is watching the car and the male. I found this was a commonly used angle in horror trailers.
    • Therefore, in filming aspects, I believe our trailer does use conventions of existing media products.
    • Overall, I feel that in terms of both my major project and ancillary tasks that I have used and developed conventions of real media products.
    • I also believe that our horror trailer challenges some conventions of existing products, especially as we have a vulnerable male cast, opposed to a stereotypically female one.