2. FRONT COVER
The front cover is extremely important, as it’s the
first thing the consumer sees when online or in
stores. It’s also the first thing that the audience
see of the overall product, so it’s important for the
cover to be distinctive, yet present the artist.
The first thing people see is the main image of the artist;
instantly recognisable as Beyoncé. As one of the most
recognised artists in the world, she doesn’t need eye-catching
backgrounds or graphics on the front cover of her
Beyoncé's name is
clearly written in
large font at the top
of the album cover,
but partially
concealed by the
picture of her.
Despite this, the
audience still know
whose product this
is.
The title of the
album is in the
same font,
keeping the
writing
consistent, and
adding
continuity to the
cover.
album, instead leaving it plain. Other than the one item, she’s
topless, conforming to Laura
Mulvey’s male gaze theory.
The artist is presented in the
most idealistic way, with perfect
hair and makeup, to appeal to
the mass market.
3. REVERSE COVER AND CD
The artist’s name
is clearly written
on the back as
well as the front.
The artist’s name
and album title
are written down
both sides of the
album
The barcode is at the back of the CD at the bottom,
along with the album producer, management, and all
copyright infringements.
The artist is
shown on the
back of the CD,
and as she’s
shown from a
high point,
looking down,
the consumer
gets the
impression that
she’s
intimidating, and
of strong status.
Her posterior is
exposed, further
conforming to
Laura Mulvey’s
male gaze
theory.
The main colour of the
physical CD is red, a
colour associated with
royalty and status,
and also sexual
emotions, enforcing
the type of music to
be expected on the
album
The large ‘B’ in
the middle of the
CD demands
attention, and
further reminds
the audience of
the artist
