Ig4 assignment motion_graphics_i_ved


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Ig4 assignment motion_graphics_i_ved

  1. 1. Assignment briefQualification Level 3 Extended Diploma in Creative Media ProductionUnit number and title 64 Motion Graphics and Compositing VideoStart date Monday 14/11/11Deadline Monday 30/01/12Assessor name Iain GoodyearAssignment title IG4 – Film Title SequenceThe purpose of this assignment is to:Develop your understanding, research and analysis of the use of motion graphics within the mediaindustries.Develop your skills in ideas generation and pre-production planning in relation to a motion graphicssequence.Develop your production and post-production skills by producing a motion graphics sequence. Scenario Moving image productions frequently feature elements of graphic design for the screen. Television stations are frequently branded with an animated logo between shows, caption bars ondocumentaries and news features can animate on and off the screen, title sequences often mix still with animated and moving images, and DVD/Blu Ray interfaces use combinations of animated graphics and typography with digital video sequences. It is also common to see visual effects applied to moving image sequences in a wide range of productions. Motion graphics techniques are used to create these sequences. This assignment will give you the opportunity to develop skills in motion graphics by planning and producing a feature film opening title sequence. These techniques take learners beyond shooting and editing video into more complex and sophisticated post-production techniques. Project planning is important and in motion graphics this covers generating ideas, making decisions about graphical content, and storyboarding the way this integrates with moving image. Work needs to be reviewed for quality throughout, so you will need to be able to assess the appropriateness of what they are producing against the given brief and examine its technical and aesthetic standards. For this assignment you will need to show evidence of how you have managed your project from the generation of ideas through to finished film title sequence. This assignment begins with investigations into motion graphics, which will enable you to understand the uses of graphics in moving image production. These investigations will cover both visual and technical research. You will look closely at existing motion graphics sequences to analyse their design and effects. You will apply motion graphics software techniques to create your visual material, which will be assessed for both its technical and aesthetic qualities. 1
  2. 2. Tasks Grading Criteria MappingTask 1Produce a word-processed analysis of the use of motion graphics in opening Unit 64: P1/M1/D1title sequences.Using industry terminology, comment on how motion graphics and compositingvideo are used across the medium of both TV and film. Analyse examples froma range of sources such as; TV idents, Sports programmes, News/Weatherreports and feature film opening title sequences.Your analysis of motion graphics in film should be used as inspiration for yourown opening title sequence and it should be clear in your analysis whichexamples will influence the development of your own title sequence.*Your word-processed analysis must be uploaded to your IG4 assignmentblog along with embedded video examples of your analysedfootage/sequences.Task 2Using creativity and flair originate and plan your own opening title sequence Unit 64: P2/M2/D2for a feature-length film.Your ideas generation and sequence planning can be presented in the form of: Sketches Mind maps/mood boards Images you have gathered / found Photographs you have taken Digitally-produced assets/elementsYour planning must include a final draft storyboard (hand-drawn or digital) toexplain how you intend your opening title sequence to play on screen. This mustgive clear information about how elements or assets will animate on screen.*All ideas generation must be uploaded to your IG4 assignment blog.Task 3Produce an opening title sequence for a feature-length film using motion Unit 64: P3/M3/D3graphics to professional expectations.Using a range of visual effects and motion graphics techniques, create asequence that imitates the codes and conventions for a feature-length filmsequence you have researched and analysed. You may incorporate some originalvideo footage, original photographic imagery and digitally-produced graphics.You must clearly document through a combination of print screens andembedded videos the production process of your title sequence. This shouldinclude explanations of techniques and production practices you have used.*You must also create an audio commentary to evaluate your work andembed this onto your blog along with the final edit of your title sequence. 2
  3. 3. Sources of information This brief has been verified as being fit for purpose Iain Goodyear Date 22/11/11 Harry Arnold Date 22/11/11 3
  4. 4. Unit 64Motion Graphics and Compositing Video (Level 3)P1 describe current uses M1 explain current uses of D1 critically discuss currentof motion graphics and motion graphics and uses of motion graphicscompositing video with some compositing video with and compositing video withappropriate use of subject reference to detailed supporting arguments andterminology illustrative examples andwith elucidated examples and[IE] generally correct use consistently using subject ofsubject terminology terminology correctlyP2 originate and plan a M2 originate and plan a D2 originate and plan amotion graphics sequence motion graphics sequence motion graphics sequenceworking within appropriate showingsome imagination and showingcreativity and flairconventions and with some withonly occasional assistance andworking independently toassistance professional expectations[CT]P3 produce a motion graphics M3 produce a motion graphics D3 produce a motion graphicssequence working within sequence working to a good sequence to near professionalappropriate conventions and technical standard, showing standards, showing creativitywith some assistance. some imagination and and flairand working[SM; RL] withonly occasional independentlyto professional assistance. expectations.:PLTS: This summary references where applicable, in the square brackets, the elements of the personal,learning and thinking skills applicable in the pass criteria. It identifies opportunities for learners to demonstrateeffective application of the referenced elements of the skills. 4