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Jesse Desjardins | Tourism Australia Presentation

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  • 1. People and how we can amplify and influence what they talk about Jesse Desjardins Social Media & Advocacy Manager Tourism Australia @TourismAus @TourismAusa super short history of the Internet Source: Travel 2.0 Consulting Group @TourismAus @TourismAus
  • 2. You can’t apply the old rules @TourismAus @TourismAusWhat people Business care about objectives magic @TourismAus @TourismAus
  • 3. afterbefore during after @TourismAus @TourismAus your opportunity > 360,000,000 Sharing is the new search 3,000,000 @TourismAus @TourismAus
  • 4. Your fans andfollowers have betterideas than you do @TourismAus @TourismAus @TourismAus @TourismAus
  • 5. @TourismAus @TourismAus@TourismAus @TourismAus
  • 6. during @TourismAus @TourismAusafter one way storytelling to co-development @TourismAus @TourismAus
  • 7. How do you get people to tell your story?100%:I’d love to! @TourismAus @TourismAus @TourismAus @TourismAus
  • 8. @TourismAus @TourismAus@TourismAus @TourismAus
  • 9. Plan for now@TourismAus @TourismAus
  • 10. Steal good ideas& reverse engineer @TourismAus
  • 11. Level playingfield foreveryone @TourismAus @TourismAusThank youFacebook: /seeaustraliaTwitter: @seeaustraliaInstagram: @seeaustraliaJesse Desjardins,jdesjardins@tourism.australia.comSocial Media & Advocacy ManagerTourism Australia @TourismAus

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