American retail presentation

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American retail presentation

  1. 1. Introduction<br />American Retail Presentation<br />What unique experiences are on offer to shoppers in the US?<br />What can the UK retail market adopt from its US counterparts?<br />From our investigation of the US Retail Market, we will offer three key recommendations to the UK Retail Market.<br />A presentation by Charlotte Barahona, Kirsty Bourn, RebeccaCatlow, Katherine Chen & Chloe Tate<br />
  2. 2. Visual Merchandising<br />Saks 5th Ave<br />Forever 21<br />Toys ‘R’ Us<br />Prada<br />Free People<br />Anthropologie<br />Juicy Couture<br />Shabby Chic<br />
  3. 3. “With windows, you have a few seconds to get someone’s attention...”<br />Paul Smith, Windows: The Art of Retail Display (Mary Portas), 1999<br />
  4. 4. “…just like a scene out of Alice in Wonderland.”<br /> “Anthropologie’s store is so magical…it’s likebeing part of afairytale.” <br /> Of Anthropologie’s window displays and visual merchandising, one shopper said...<br />We found that the two Anthropologie stores we visited in New York were strongest in terms of visual merchandising and shop window displays.<br />
  5. 5. “What is the need for good customer service when you can pile it high and sell it cheap?”<br />Chris George, Managing Director of Pilot, UK, aired 19th Jan 2011<br />An example of retailers’ attitudes towards customer service in the UK.<br />What we believe retailers should feel when considering customer service.<br />“You should only be prepared to part with your hard-earned cash if you get treated properly and, if you don’t, you should spend your money elsewhere.”<br />Mary Portas, “Secret Shopper”, aired 19th Jan 2011<br />
  6. 6. Bloomingdale’s<br />Chanel<br />Customer Service<br />MiuMiu<br />Dior<br />MAC<br />Tiffany & Co.<br />
  7. 7. “He made me feel like<br /> I was going to<br />“The people here were genuinely enjoying their job...you could see that they were having a good time as they danced around to the loud music that played throughout the store.<br />!”<br />They made you feel happy to be there...the experience that the staff created gave me something to watch, even while I was waiting around for my friend.”<br />We found that the MAC Cosmetics and Tiffany’s stores were strongest in<br />terms of customer service.<br />
  8. 8. Louis Vuitton<br />Toys ‘R’ Us<br />Forever 21<br />Hollister<br />Apple<br />H&M<br />Technological Innovation<br />
  9. 9. Seasonal shop window displays at their best<br />In-store entertainment could be viewed around a spiral staircase, where images of scenery and catwalk shows where being shown on digital screens within French windows.<br />Broadcasting from Bondi Beach, Australia<br />We found that the Hollister flagship store and the Dior store we visited in New York were strongest in terms of technological innovation.<br />
  10. 10. Key recommendations<br />...Shop Window Displays<br />More money and time should be invested in shop window displays and visual merchandising<br />Thank You<br />Please feel free to ask any questions<br />...Visual Merchandising<br />...Customer Service<br />Stores should offer the customer an experience synonymous with their brand<br />...Technological Innovation<br />Employees need to be friendly and approachable, and enjoy their work<br />Brands need to be more innovative with modern technology<br />

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