Audience:
Methods of
Research
Primary Research

• Primary research is a form
of original research to
obtain information using
techniques such as
questio...
Secondary Research

• Secondary research is a
form of research that is
taken from existing
information that has already
be...
Example of quantitative questions
• “How many social realism films have you
heard of?” (1-10 / 10-20 / 20-50)
• This type ...
Example of Qualitative questions
• “ Did you recognise any themes or issues
in the film?”
• Qualitative research is now us...
Demographic Segmentation

• This is a very basic form of
audience segmentation.
• This might include
segmentation on the i...
Task-Orientated Segmentation
• This anticipates the way specified
task-orientated respondents might
categorise themselves....
Objective-Orientated Segmentation
• This is segmentation which is based
on the idea of users’ objectives.
• For example if...
Evaluation Questions

• Who would be the
audience for your media
product?
• How did you
attract/address your
audience?
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Audience: methods of research

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Audience: methods of research

  1. 1. Audience: Methods of Research
  2. 2. Primary Research • Primary research is a form of original research to obtain information using techniques such as questionnaires and interviews. You could also use focus groups.
  3. 3. Secondary Research • Secondary research is a form of research that is taken from existing information that has already been gathered by other people or users on the internet.
  4. 4. Example of quantitative questions • “How many social realism films have you heard of?” (1-10 / 10-20 / 20-50) • This type of research is now used in media studies. This is done through the use of different survey methods. • Quantitative research is based on facts and information that can be counted which will then create statistical data. This can be presented in the form of tables, graphs and charts)
  5. 5. Example of Qualitative questions • “ Did you recognise any themes or issues in the film?” • Qualitative research is now used in media and film studies and is based on a persons own views and opinions to ensure that a producer can know how an audience feels about a particular media product. • This can be in a form of an interviews and open-ended questionnaires or texts and documents.
  6. 6. Demographic Segmentation • This is a very basic form of audience segmentation. • This might include segmentation on the idea of gender, age, income, occupation etc.
  7. 7. Task-Orientated Segmentation • This anticipates the way specified task-orientated respondents might categorise themselves. • For example a niche online streaming portal for independent film might be designed to appeal to film students firstly which might include looking into a particular role/status: • A Level students or BTEC students
  8. 8. Objective-Orientated Segmentation • This is segmentation which is based on the idea of users’ objectives. • For example if the users’ objective was to portray a specific class of a group of people then they would take into consideration certain aspects that would help them to achieve their objective.
  9. 9. Evaluation Questions • Who would be the audience for your media product? • How did you attract/address your audience?

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