
WELCOME TO THE EXCHANGE ECONOMYTHERE’S VALUE IN ALL LEVELS OF EXCHANGETARGET TYPES OF BEHAVIORS WHEN BUILDING RELATIONSHIP...
@chloalochloe.gottlieb@rga.com
iLikeyou_SXSW2012
iLikeyou_SXSW2012
iLikeyou_SXSW2012
iLikeyou_SXSW2012
iLikeyou_SXSW2012
iLikeyou_SXSW2012
iLikeyou_SXSW2012
iLikeyou_SXSW2012
iLikeyou_SXSW2012
iLikeyou_SXSW2012
iLikeyou_SXSW2012
iLikeyou_SXSW2012
iLikeyou_SXSW2012
iLikeyou_SXSW2012
iLikeyou_SXSW2012
iLikeyou_SXSW2012
iLikeyou_SXSW2012
iLikeyou_SXSW2012
iLikeyou_SXSW2012
iLikeyou_SXSW2012
iLikeyou_SXSW2012
iLikeyou_SXSW2012
iLikeyou_SXSW2012
iLikeyou_SXSW2012
iLikeyou_SXSW2012
iLikeyou_SXSW2012
iLikeyou_SXSW2012
iLikeyou_SXSW2012
iLikeyou_SXSW2012
iLikeyou_SXSW2012
iLikeyou_SXSW2012
iLikeyou_SXSW2012
iLikeyou_SXSW2012
iLikeyou_SXSW2012
iLikeyou_SXSW2012
iLikeyou_SXSW2012
iLikeyou_SXSW2012
iLikeyou_SXSW2012
iLikeyou_SXSW2012
iLikeyou_SXSW2012
iLikeyou_SXSW2012
iLikeyou_SXSW2012
iLikeyou_SXSW2012
iLikeyou_SXSW2012
iLikeyou_SXSW2012
iLikeyou_SXSW2012
iLikeyou_SXSW2012
iLikeyou_SXSW2012
iLikeyou_SXSW2012
iLikeyou_SXSW2012
iLikeyou_SXSW2012
iLikeyou_SXSW2012
iLikeyou_SXSW2012
iLikeyou_SXSW2012
Upcoming SlideShare
Loading in …5
×

iLikeyou_SXSW2012

946 views
919 views

Published on

So people “like” your brand on Facebook. Big deal. “Likes" come easy, but real relationships come with exchange and sacrifice. If brands can provide experiences that solve real problems, they can ask for more in return. How can brands build relationships with customers so that they have more skin in the game?This presentation examines the different behaviors that can work together within a community of customers to build real engagement.


Published in: Business, News & Politics
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
946
On SlideShare
0
From Embeds
0
Number of Embeds
305
Actions
Shares
0
Downloads
0
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide
  • [ NO PAID MEDIA ] TARGET WAS 13 MILION SPEAK ABOUT THE CASE STUDIES AND HOW THEY embraced people that liked the brand or the movement
  • http://adage.com/article/digital/sexy-brands-struggle-low-engagement-facebook/232993/?utm_source=daily_email&utm_medium=newsletter&utm_campaign=adage(comment section)
  • iLikeyou_SXSW2012

    1. 1. 
    2. 2. WELCOME TO THE EXCHANGE ECONOMYTHERE’S VALUE IN ALL LEVELS OF EXCHANGETARGET TYPES OF BEHAVIORS WHEN BUILDING RELATIONSHIPSCREATE BEHAVIORAL OPTIMIZATION LOOPSBUILD SMALL, MEANINGFUL INTERACTIONS OVER TIMETEST. LEARN . OPTIMIZE.
    3. 3. @chloalochloe.gottlieb@rga.com

    ×