your local mobile ad network




Friday, May 21, 2010
Da Crew
       _________
       Saumil Nanavati                                                        _________
         ...
Friday, May 21, 2010
F&B Outlets 2007                Retailers 2007
                Total: 5,224                  Total: 18,121

              ...
Friday, May 21, 2010
Helping retail merchants to generate more walk-in
                       traffic by targeting near-by customers




Friday,...
Helping retail merchants to generate more walk-in
                       traffic by targeting near-by customers

          ...
Helping retail merchants to generate more walk-in
                       traffic by targeting near-by customers

          ...
Helping retail merchants to generate more walk-in
                       traffic by targeting near-by customers

          ...
Helping retail merchants to generate more walk-in
                       traffic by targeting near-by customers

          ...
Helping retail merchants to generate more walk-in
                       traffic by targeting near-by customers

          ...
Helping retail merchants to generate more walk-in
                       traffic by targeting near-by customers

          ...
Years
                                      Years


                               Year




Friday, May 21, 2010
Our run rate: Faster than a
                            speeding bullet
                          Birthdate: December 20, ...
More numbers....

                 Web      Social Media   Current Mobile
                0.05%       0.52%            0.1...
More numbers....

                 Web      Social Media   Current Mobile
                0.05%       0.52%            0.1...
More numbers....

                 Web      Social Media   Current Mobile
                0.05%       0.52%            0.1...
More numbers....

                 Web      Social Media   Current Mobile
                0.05%       0.52%            0.1...
What do I get?




Friday, May 21, 2010
What do I get?
           Build what you are good at--No need for sales teams




Friday, May 21, 2010
What do I get?
           Build what you are good at--No need for sales teams

           Just like you--Hyper local and r...
What do I get?
           Build what you are good at--No need for sales teams

           Just like you--Hyper local and r...
What do I get?
           Build what you are good at--No need for sales teams

           Just like you--Hyper local and r...
What do I get?
           Build what you are good at--No need for sales teams

           Just like you--Hyper local and r...
What do I get?
           Build what you are good at--No need for sales teams

           Just like you--Hyper local and r...
Show me the moneyyyyy!




Friday, May 21, 2010
Show me the moneyyyyy!

                          What we take: 40%




Friday, May 21, 2010
Show me the moneyyyyy!

                          What we take: 40%




Friday, May 21, 2010
Show me the moneyyyyy!

                          What we take: 40%


                          What do you get:   60%



...
Show me the moneyyyyy!

                          What we take: 40%


                          What do you get:   60%
   ...
“Simpler”--Language we all
                          understand


                                   Pricing:
            ...
Thank you




Friday, May 21, 2010
Evolution of Web
                         Advertising




       Banner ads                                Social
        ...
What about mobile
                         advertising?


                                                    ?
       Ban...
What are the issues that Mobile
                 Advertising are suffering from?




Friday, May 21, 2010
Relevance and locality for the consumer

Friday, May 21, 2010
Ads are not presented well on the mobile phone and
              locality for the consumer

Friday, May 21, 2010
Inability for the consumer to share a mobile ad
                       using social media tools

Friday, May 21, 2010
How does Chlkboard do
                       it differently?



Friday, May 21, 2010
Relevance + Local + Real-Time + Flexibility + Social




Friday, May 21, 2010
Relevant & Local Ads in Real-Time that can be
            integrated across various smartphone mobile
                    ...
Provide the developers the
                       flexibility to display the ads
                        in the best possib...
Making mobile ads viral and distribute across different
              social media platforms.


Friday, May 21, 2010
GPS
            Lat-Long
                       http://www.chlkboard.com/api/search.php

                                 ...
Example Requests
         Search for promotions near the Hackerspace SG: 

         http://www.chlkboard.com/api/search.ph...
Request Parameters for API

                 Developer Key - hash
                 lat-long - floating point number [-90, 9...
JSON Output
 The response will be in JSON:
     {
  "results": [
     {
       "name": "Chez L'Ami Jean",
       "lat": la...
Analytics

           Number of Ad Impressions

           Number of Click-thrus

           Location, Frequency and Time-...
How do you as
                       developer can sign up?
                             Register here or email us at
    ...
SG Malls
        Wong Hong Ting and Zhou Wenhan



Friday, May 21, 2010
PieceHunters by
                          AzukiSoft
                           Gibson Tang



Friday, May 21, 2010
Upcoming SlideShare
Loading in...5
×

Chlkboard Developers Event

940

Published on

The presentation which is done by Saumil Nanavati (CEO) and Bernard Leong (CTO) on 19 May 2010 in Brewerkz Restaurant, Singapore.

Published in: Business
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
940
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
12
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Chlkboard Developers Event

  1. 1. your local mobile ad network Friday, May 21, 2010
  2. 2. Da Crew _________ Saumil Nanavati _________ Dr. Bernard Leong Sydus (Singapore), Epicentric (Silicon Thymos Capital LLP, A-Prof @ NTU, Valley), Scient (SV), Motorola (Mid-West SGentrepreneurs.com America) Select accolades: Select accolades: 1) 2010 Young Professional of the Year from the Singapore 1) Spirit of Enterprise Award 2006: recognizing top Computer Society IT Leader Awards. entrepreneurs of Singapore 2) Human Genome Project 2) Smart 50 ZDNet Asia 2007: Awarded Sydus as Asia’s smartest/ visionary technology companies 3) Outstanding Young Alumni Award 2007 3) CNBC e-Generation: Profiling technopreneurship and its leaders in 4) Phd Cavandish Laboratory, Cambridge University Asia 5) Postdoctoral Fellowship, Wellcome Trust Sanger Institute, UK 4) International Herald Tribune: Asian Entrepreneur Watch 5) BBC Click TV show: showcasing world's first 3G radio Selected accolades of confession: 6) Business Times (multiple): Powerhouses changing face of 3G telecom, Music Marketing 1) Inability to deal with bugs which I cannot replicate. 7) INSEAD: Asia Innovation Policy Study 2) Trusting the cloud too much. Select accolades of confession: 1) my code nearly destroyed some lives 2) master of code destruction: bug finding in 10 mins or your money back Friday, May 21, 2010
  3. 3. Friday, May 21, 2010
  4. 4. F&B Outlets 2007 Retailers 2007 Total: 5,224 Total: 18,121 2% 1.20% 2% 1% 22% 16% 76% 81% Rev < $1m Rev < $1m Rev with $1m < $5m Rev $1m-$5m Rev with $5m & above Rev $5m-$10m Rev $10m-$25 Rev $25 and above Friday, May 21, 2010
  5. 5. Friday, May 21, 2010
  6. 6. Helping retail merchants to generate more walk-in traffic by targeting near-by customers Friday, May 21, 2010
  7. 7. Helping retail merchants to generate more walk-in traffic by targeting near-by customers With Chlkboard,  a retailer can: Friday, May 21, 2010
  8. 8. Helping retail merchants to generate more walk-in traffic by targeting near-by customers With Chlkboard,  a retailer can: communicate promotions,  Friday, May 21, 2010
  9. 9. Helping retail merchants to generate more walk-in traffic by targeting near-by customers With Chlkboard,  a retailer can: communicate promotions,  today’s specials,  Friday, May 21, 2010
  10. 10. Helping retail merchants to generate more walk-in traffic by targeting near-by customers With Chlkboard,  a retailer can: communicate promotions,  today’s specials,  and sales.  Friday, May 21, 2010
  11. 11. Helping retail merchants to generate more walk-in traffic by targeting near-by customers With Chlkboard,  a retailer can: communicate promotions,  today’s specials,  and sales.  Friday, May 21, 2010
  12. 12. Helping retail merchants to generate more walk-in traffic by targeting near-by customers With Chlkboard,  a retailer can: communicate promotions,  today’s specials,  and sales.  Friday, May 21, 2010
  13. 13. Years Years Year Friday, May 21, 2010
  14. 14. Our run rate: Faster than a speeding bullet Birthdate: December 20, 2009 Alpha launch date: Jan 10, 2010 Retailer trial (beta): Jan 21, 2010 Number of retailers: 150 Ave number of sampled promotions / month: 50 Singapore Reach: 130,000+++ Number of technology iterations: 4 in 3 months Number of goof ups: xxx and counting Friday, May 21, 2010
  15. 15. More numbers.... Web Social Media Current Mobile 0.05% 0.52% 0.14% Friday, May 21, 2010
  16. 16. More numbers.... Web Social Media Current Mobile 0.05% 0.52% 0.14% Chlkboard Friday, May 21, 2010
  17. 17. More numbers.... Web Social Media Current Mobile 0.05% 0.52% 0.14% Chlkboard 14.4% avg Friday, May 21, 2010
  18. 18. More numbers.... Web Social Media Current Mobile 0.05% 0.52% 0.14% Chlkboard 14.4% avg Brewerkz: 17.60% Friday, May 21, 2010
  19. 19. What do I get? Friday, May 21, 2010
  20. 20. What do I get? Build what you are good at--No need for sales teams Friday, May 21, 2010
  21. 21. What do I get? Build what you are good at--No need for sales teams Just like you--Hyper local and relevant Friday, May 21, 2010
  22. 22. What do I get? Build what you are good at--No need for sales teams Just like you--Hyper local and relevant Retain your GUI integrity--Huge API flexibility (more on this in couple of mins) Friday, May 21, 2010
  23. 23. What do I get? Build what you are good at--No need for sales teams Just like you--Hyper local and relevant Retain your GUI integrity--Huge API flexibility (more on this in couple of mins) 24-hour or less API deployment Friday, May 21, 2010
  24. 24. What do I get? Build what you are good at--No need for sales teams Just like you--Hyper local and relevant Retain your GUI integrity--Huge API flexibility (more on this in couple of mins) 24-hour or less API deployment Transparency--let the best app & CTR win! Friday, May 21, 2010
  25. 25. What do I get? Build what you are good at--No need for sales teams Just like you--Hyper local and relevant Retain your GUI integrity--Huge API flexibility (more on this in couple of mins) 24-hour or less API deployment Transparency--let the best app & CTR win! Friday, May 21, 2010
  26. 26. Show me the moneyyyyy! Friday, May 21, 2010
  27. 27. Show me the moneyyyyy! What we take: 40% Friday, May 21, 2010
  28. 28. Show me the moneyyyyy! What we take: 40% Friday, May 21, 2010
  29. 29. Show me the moneyyyyy! What we take: 40% What do you get: 60% Friday, May 21, 2010
  30. 30. Show me the moneyyyyy! What we take: 40% What do you get: 60% Awesome!!! But...60% of what? Friday, May 21, 2010
  31. 31. “Simpler”--Language we all understand Pricing: Value package: $45.month.outlet Social package: $60.month.outlet Friday, May 21, 2010
  32. 32. Thank you Friday, May 21, 2010
  33. 33. Evolution of Web Advertising Banner ads Social Search & Context Media based advertising advertising Friday, May 21, 2010
  34. 34. What about mobile advertising? ? Banner ads Social Semi-Context Media based advertising advertising Friday, May 21, 2010
  35. 35. What are the issues that Mobile Advertising are suffering from? Friday, May 21, 2010
  36. 36. Relevance and locality for the consumer Friday, May 21, 2010
  37. 37. Ads are not presented well on the mobile phone and locality for the consumer Friday, May 21, 2010
  38. 38. Inability for the consumer to share a mobile ad using social media tools Friday, May 21, 2010
  39. 39. How does Chlkboard do it differently? Friday, May 21, 2010
  40. 40. Relevance + Local + Real-Time + Flexibility + Social Friday, May 21, 2010
  41. 41. Relevant & Local Ads in Real-Time that can be integrated across various smartphone mobile platforms. Friday, May 21, 2010
  42. 42. Provide the developers the flexibility to display the ads in the best possible way adapted to their app. Friday, May 21, 2010
  43. 43. Making mobile ads viral and distribute across different social media platforms. Friday, May 21, 2010
  44. 44. GPS Lat-Long http://www.chlkboard.com/api/search.php API Developer Key 20 Promotions Friday, May 21, 2010
  45. 45. Example Requests Search for promotions near the Hackerspace SG:  http://www.chlkboard.com/api/search.php? lat=1.300&lng=103.86&key=1234567890 Search for the top 3 new promotions near the Hackerspace SG that were updated: http://www.chlkboard.com/api/search.php? n=3&lat=1.300&lng=103.86&key=1234567890 Search for the top 3 new restaurant promotions near Hackerspace SG that were updated: http://www.chlkboard.com/api/search.php? cat=restaurants&n=3&lat=1.300&lng=103.86&key=1234567890 Friday, May 21, 2010
  46. 46. Request Parameters for API Developer Key - hash lat-long - floating point number [-90, 90] Number of promotions: 10, max:20 Category - default: all Friday, May 21, 2010
  47. 47. JSON Output The response will be in JSON: {  "results": [     {       "name": "Chez L'Ami Jean",       "lat": latitude of business,       "lng": longitude of business,       "promo": HTML for the promotion with an embedded <a> tag to our page for this business, "url": Static link for promotion,     },     {        same as above but for another business/promotion     }   ] } Basically, this is a JSON response with 0 or more results in the 'results' array. Friday, May 21, 2010
  48. 48. Analytics Number of Ad Impressions Number of Click-thrus Location, Frequency and Time- stamp of consumers Promotion frequency and time- stamp Friday, May 21, 2010
  49. 49. How do you as developer can sign up? Register here or email us at developer@chlkboard.com with your name your app your company name if applicable Friday, May 21, 2010
  50. 50. SG Malls Wong Hong Ting and Zhou Wenhan Friday, May 21, 2010
  51. 51. PieceHunters by AzukiSoft Gibson Tang Friday, May 21, 2010
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×