Chlkboard Developers Event
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Chlkboard Developers Event

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The presentation which is done by Saumil Nanavati (CEO) and Bernard Leong (CTO) on 19 May 2010 in Brewerkz Restaurant, Singapore.

The presentation which is done by Saumil Nanavati (CEO) and Bernard Leong (CTO) on 19 May 2010 in Brewerkz Restaurant, Singapore.

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  • 1. your local mobile ad network Friday, May 21, 2010
  • 2. Da Crew _________ Saumil Nanavati _________ Dr. Bernard Leong Sydus (Singapore), Epicentric (Silicon Thymos Capital LLP, A-Prof @ NTU, Valley), Scient (SV), Motorola (Mid-West SGentrepreneurs.com America) Select accolades: Select accolades: 1) 2010 Young Professional of the Year from the Singapore 1) Spirit of Enterprise Award 2006: recognizing top Computer Society IT Leader Awards. entrepreneurs of Singapore 2) Human Genome Project 2) Smart 50 ZDNet Asia 2007: Awarded Sydus as Asia’s smartest/ visionary technology companies 3) Outstanding Young Alumni Award 2007 3) CNBC e-Generation: Profiling technopreneurship and its leaders in 4) Phd Cavandish Laboratory, Cambridge University Asia 5) Postdoctoral Fellowship, Wellcome Trust Sanger Institute, UK 4) International Herald Tribune: Asian Entrepreneur Watch 5) BBC Click TV show: showcasing world's first 3G radio Selected accolades of confession: 6) Business Times (multiple): Powerhouses changing face of 3G telecom, Music Marketing 1) Inability to deal with bugs which I cannot replicate. 7) INSEAD: Asia Innovation Policy Study 2) Trusting the cloud too much. Select accolades of confession: 1) my code nearly destroyed some lives 2) master of code destruction: bug finding in 10 mins or your money back Friday, May 21, 2010
  • 3. Friday, May 21, 2010
  • 4. F&B Outlets 2007 Retailers 2007 Total: 5,224 Total: 18,121 2% 1.20% 2% 1% 22% 16% 76% 81% Rev < $1m Rev < $1m Rev with $1m < $5m Rev $1m-$5m Rev with $5m & above Rev $5m-$10m Rev $10m-$25 Rev $25 and above Friday, May 21, 2010
  • 5. Friday, May 21, 2010
  • 6. Helping retail merchants to generate more walk-in traffic by targeting near-by customers Friday, May 21, 2010
  • 7. Helping retail merchants to generate more walk-in traffic by targeting near-by customers With Chlkboard,  a retailer can: Friday, May 21, 2010
  • 8. Helping retail merchants to generate more walk-in traffic by targeting near-by customers With Chlkboard,  a retailer can: communicate promotions,  Friday, May 21, 2010
  • 9. Helping retail merchants to generate more walk-in traffic by targeting near-by customers With Chlkboard,  a retailer can: communicate promotions,  today’s specials,  Friday, May 21, 2010
  • 10. Helping retail merchants to generate more walk-in traffic by targeting near-by customers With Chlkboard,  a retailer can: communicate promotions,  today’s specials,  and sales.  Friday, May 21, 2010
  • 11. Helping retail merchants to generate more walk-in traffic by targeting near-by customers With Chlkboard,  a retailer can: communicate promotions,  today’s specials,  and sales.  Friday, May 21, 2010
  • 12. Helping retail merchants to generate more walk-in traffic by targeting near-by customers With Chlkboard,  a retailer can: communicate promotions,  today’s specials,  and sales.  Friday, May 21, 2010
  • 13. Years Years Year Friday, May 21, 2010
  • 14. Our run rate: Faster than a speeding bullet Birthdate: December 20, 2009 Alpha launch date: Jan 10, 2010 Retailer trial (beta): Jan 21, 2010 Number of retailers: 150 Ave number of sampled promotions / month: 50 Singapore Reach: 130,000+++ Number of technology iterations: 4 in 3 months Number of goof ups: xxx and counting Friday, May 21, 2010
  • 15. More numbers.... Web Social Media Current Mobile 0.05% 0.52% 0.14% Friday, May 21, 2010
  • 16. More numbers.... Web Social Media Current Mobile 0.05% 0.52% 0.14% Chlkboard Friday, May 21, 2010
  • 17. More numbers.... Web Social Media Current Mobile 0.05% 0.52% 0.14% Chlkboard 14.4% avg Friday, May 21, 2010
  • 18. More numbers.... Web Social Media Current Mobile 0.05% 0.52% 0.14% Chlkboard 14.4% avg Brewerkz: 17.60% Friday, May 21, 2010
  • 19. What do I get? Friday, May 21, 2010
  • 20. What do I get? Build what you are good at--No need for sales teams Friday, May 21, 2010
  • 21. What do I get? Build what you are good at--No need for sales teams Just like you--Hyper local and relevant Friday, May 21, 2010
  • 22. What do I get? Build what you are good at--No need for sales teams Just like you--Hyper local and relevant Retain your GUI integrity--Huge API flexibility (more on this in couple of mins) Friday, May 21, 2010
  • 23. What do I get? Build what you are good at--No need for sales teams Just like you--Hyper local and relevant Retain your GUI integrity--Huge API flexibility (more on this in couple of mins) 24-hour or less API deployment Friday, May 21, 2010
  • 24. What do I get? Build what you are good at--No need for sales teams Just like you--Hyper local and relevant Retain your GUI integrity--Huge API flexibility (more on this in couple of mins) 24-hour or less API deployment Transparency--let the best app & CTR win! Friday, May 21, 2010
  • 25. What do I get? Build what you are good at--No need for sales teams Just like you--Hyper local and relevant Retain your GUI integrity--Huge API flexibility (more on this in couple of mins) 24-hour or less API deployment Transparency--let the best app & CTR win! Friday, May 21, 2010
  • 26. Show me the moneyyyyy! Friday, May 21, 2010
  • 27. Show me the moneyyyyy! What we take: 40% Friday, May 21, 2010
  • 28. Show me the moneyyyyy! What we take: 40% Friday, May 21, 2010
  • 29. Show me the moneyyyyy! What we take: 40% What do you get: 60% Friday, May 21, 2010
  • 30. Show me the moneyyyyy! What we take: 40% What do you get: 60% Awesome!!! But...60% of what? Friday, May 21, 2010
  • 31. “Simpler”--Language we all understand Pricing: Value package: $45.month.outlet Social package: $60.month.outlet Friday, May 21, 2010
  • 32. Thank you Friday, May 21, 2010
  • 33. Evolution of Web Advertising Banner ads Social Search & Context Media based advertising advertising Friday, May 21, 2010
  • 34. What about mobile advertising? ? Banner ads Social Semi-Context Media based advertising advertising Friday, May 21, 2010
  • 35. What are the issues that Mobile Advertising are suffering from? Friday, May 21, 2010
  • 36. Relevance and locality for the consumer Friday, May 21, 2010
  • 37. Ads are not presented well on the mobile phone and locality for the consumer Friday, May 21, 2010
  • 38. Inability for the consumer to share a mobile ad using social media tools Friday, May 21, 2010
  • 39. How does Chlkboard do it differently? Friday, May 21, 2010
  • 40. Relevance + Local + Real-Time + Flexibility + Social Friday, May 21, 2010
  • 41. Relevant & Local Ads in Real-Time that can be integrated across various smartphone mobile platforms. Friday, May 21, 2010
  • 42. Provide the developers the flexibility to display the ads in the best possible way adapted to their app. Friday, May 21, 2010
  • 43. Making mobile ads viral and distribute across different social media platforms. Friday, May 21, 2010
  • 44. GPS Lat-Long http://www.chlkboard.com/api/search.php API Developer Key 20 Promotions Friday, May 21, 2010
  • 45. Example Requests Search for promotions near the Hackerspace SG:  http://www.chlkboard.com/api/search.php? lat=1.300&lng=103.86&key=1234567890 Search for the top 3 new promotions near the Hackerspace SG that were updated: http://www.chlkboard.com/api/search.php? n=3&lat=1.300&lng=103.86&key=1234567890 Search for the top 3 new restaurant promotions near Hackerspace SG that were updated: http://www.chlkboard.com/api/search.php? cat=restaurants&n=3&lat=1.300&lng=103.86&key=1234567890 Friday, May 21, 2010
  • 46. Request Parameters for API Developer Key - hash lat-long - floating point number [-90, 90] Number of promotions: 10, max:20 Category - default: all Friday, May 21, 2010
  • 47. JSON Output The response will be in JSON: {  "results": [     {       "name": "Chez L'Ami Jean",       "lat": latitude of business,       "lng": longitude of business,       "promo": HTML for the promotion with an embedded <a> tag to our page for this business, "url": Static link for promotion,     },     {        same as above but for another business/promotion     }   ] } Basically, this is a JSON response with 0 or more results in the 'results' array. Friday, May 21, 2010
  • 48. Analytics Number of Ad Impressions Number of Click-thrus Location, Frequency and Time- stamp of consumers Promotion frequency and time- stamp Friday, May 21, 2010
  • 49. How do you as developer can sign up? Register here or email us at developer@chlkboard.com with your name your app your company name if applicable Friday, May 21, 2010
  • 50. SG Malls Wong Hong Ting and Zhou Wenhan Friday, May 21, 2010
  • 51. PieceHunters by AzukiSoft Gibson Tang Friday, May 21, 2010