5 Principles for Agile & High Speed Development

5 Principles for Agile & High Speed Development Crucial for Dominance Bernard Leong Co-Founder, CTO Tuesday, July 13, 2010 1

Let’s start with something we know .... 500M Users 50M Tweets/Day 1M Check-ins/Day Each has successfully carved out their own dominance. Tuesday, July 13, 2010 2

Social Interactions escalate, amplify & distribute in a quick & viral way Tuesday, July 13, 2010 3

Information propagating via real-time ... Tuesday, July 13, 2010 4

The Power of Mobility Location, Location & Location Tuesday, July 13, 2010 5

Years Years Year 2010 Tuesday, July 13, 2010 6

Making the Plaform Accessible to All & Slowly Exerting Control Tuesday, July 13, 2010 7

Principle 1 “In my beginning is my end” - T. S. Eliot, “East Coker” Tuesday, July 13, 2010 8

What’s the end point for your business or idea? Business Idea Seed Stage Series A to D IPO or Acquisition? Technology Development of standard Industry Idea & Building Communities Standard Tuesday, July 13, 2010 9

What’s your Plan B? Where do you sit in the ecosystem? When do you quit? Tuesday, July 13, 2010 10

Principle 2 Make something Customers Need Tuesday, July 13, 2010 11

Chlkboard is a realtime local mobile ad network helping retail merchants to steer more walk-in trafﬁc from near-by customers. “Ideal solution! This is what we retailers have been looking for to connect” Vivek Goenka // Carrefour // Client Jan 2010 July 2010 Tuesday, July 13, 2010 12

Principle 3: Less is More in Product Development Tuesday, July 13, 2010 13

How simple we want the process to be? Do we really need them to ﬁll up everything? Tuesday, July 13, 2010 14

Principle 4: Iterate & Pivot based on Feedback & Analytics Tuesday, July 13, 2010 15

Tuesday, July 13, 2010 16

Principle 5: Firehose Strategy: Open the Floodgates! Tuesday, July 13, 2010 17

VALIDATION 150+ multi-industry outlet sign up 5 paying outlets @ $120-450/location/month CTR Industry Numbers Current Web Social Media Mobile 0.05% 0.52% 0.14% Chlkboard 14.4% avg Brewerkz: 17.60% Tuesday, July 13, 2010 18

Current Growth for Chlkboard 3rd Party Apps Introduction 400,000 360,000 320,000 280,000 240,000 200,000 160,000 120,000 80,000 40,000 Jan 0 Feb Mar Apr May June July Impressions Tuesday, July 13, 2010 19

3 Key Issues before fundraising Do you have a product to demo? Can you demonstrate whether you have customers? Can you validate if the customers are willing to pay for the product/service? Tuesday, July 13, 2010 20

Final Thoughts Learn from Everyone, Follow no one, Observe the Patterns, Work Like Hell. Tuesday, July 13, 2010 21

“Chlkboard’s API stands out with regards to ease of implementation.” Gibson Tang // Azukisoft // Developer Thank you “Ideal solution! This is what we retailers have been looking for to connect” Vivek Goenka // Carrefour // Client Co-Founder, CEO, Chlkboard www.chlkboard.com Contact: bleongcw@chlkboard.com Tuesday, July 13, 2010 22

http://www.bernardleong.com	29
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5 Principles for Agile & High Speed Development

by Chlkboard on Jul 13, 2010

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5 Principles for Agile & High Speed Development — Presentation Transcript