Veggie Wars Concept

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Veggie Wars
5 day war to eat veggies
Don't play with your veggies, EAT THEM!

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  • Veggie Wars Concept

    1. 1. B&L Productions Presents: Veggie Wars A 5-day battle to save yourself A Conceptual Design by Lily Cheng & Ben Olmsted VS EM US TH THE DESIGN CHALLENGE: to flex people’s veggie eating muscles
    2. 2. persuasive purpose To influence students on a major college campus to create a stronger habit of eating vegetables each day. industrial design Video posted by Veggie Wars Watch to play Veggie Wars!
    3. 3. -Users- College students who ☑ have adequate ability to eat vegetables (e.g. eat in dining halls) ☑ use facebook daily ☑ carry mobile devices ☑ can use a fork ☑ likes to have fun!
    4. 4. Go to class, etc Get reminder Watch video Stab Veggies w/ FORK Leave comment (hot trigger) “ME vs Veggie Score: 1 - 0” PLAY to WIN ! @ lunch/dinner Hot!
    5. 5. prototype
    6. 6. Features Video Prompt The Veggies Must Pay! To Humans? HA! the Slaughter! pitiful. Text Reminder Survey Fork: Stab a Veggie. Take a pic. User Interactions Me 1, Veggies 0
    7. 7. theoretical justifications The fork becomes a hot trigger. Always present at meal time. Awesome. In group-out group dynamics More likely to perform for “teammates” Intrinsic social rewards H ot! Contribution to team Recognition Recruits Pledge up front More likely to follow through
    8. 8. user testing Worry: children might eat too many vegetables. Strange to have antagonistic relationship to food.
    9. 9. shortcomings ✦ is it simple enough? ✦ too corny? not corny enough? ✦ Facebook & MSM - too much? ✦ Fork as hot trigger - too generic? ✦ lasting effects?
    10. 10. Possible Expansion More Game Mechanics Weapon Upgrades External Scoreboard/Leaderboard Anti-Veggie Squads
    11. 11. Next Steps build a working prototype test with more users refine game mechanics also, learn humor... Har Har...
    12. 12. Thanks! Let us know what you think of Veggie Wars Comments welcome! Please contact Lily with any questions at: veggiewars@gmail.com habits.stanford.edu

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