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DailySunscreen - Update
DailySunscreen - Update
DailySunscreen - Update
DailySunscreen - Update
DailySunscreen - Update
DailySunscreen - Update
DailySunscreen - Update
DailySunscreen - Update
DailySunscreen - Update
DailySunscreen - Update
DailySunscreen - Update
DailySunscreen - Update
DailySunscreen - Update
DailySunscreen - Update
DailySunscreen - Update
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DailySunscreen - Update

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Daily emails for 7 days that remind busy people to use sun protection. Responses are posted on Twitter to encourage others.

Daily emails for 7 days that remind busy people to use sun protection. Responses are posted on Twitter to encourage others.

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  • I'm wondering how the feedback from the class helped or didn't help you move this idea forward. In this doc I don't noticed differences from v1 and v2.

    Interesting that early users often say they don't intend to wear sunscreen. At least they've had to consider the option. I wonder if you can find users who have more motivation/need already built in. Like I advocate in 'new rules': Start with the easiest users.
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  • fantastic that you have already tested with so many users. nice use of social media - i'd definitely explore how facebook fits in, but having too many services could be annoying also.

    the best way to know what's gonna work is to try it - so definitely try to get a good number by thursday. also, you've probably thought about this - but definitely spend some time on how you can track user behavior well and accurately. looking fwd to learning how it goes.
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  • 1. Daily Sunscreen A conceptual design by Lily Cheng Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu Design Challenge To use social media to build habits around daily sun protection.
  • 2. Daily Sunscreen
    • Persuasive Purpose
      • To remind the “sun-exposed” to use sun protection daily.
    Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu Industrial Design
  • 3. User Description
      • Checks email before leaving the house
      • Cares about social media (twitter)
      • Exposed to more than 30 minutes of sun daily (or otherwise motivated)
      • Needs to be reminded to wear or bring sunscreen on a daily basis
      • Target: Students in the field
        • Bio96b @ Jasper Ridge
        • EarthSys 180b @ Stanford Farm
      • Target: Off-campus students commuting by bike
        • Dead Houses
        • Other?
      • Larger Stanford Community
    Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu
  • 4. Forgetting sunscreen - a student’s life Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu Classes are scattered throughout the day. If it’s a nice day, I have lunch on the campus lawn. It’s a popular place to be ... Most days, I’m on the computer first thing in the morning, sometimes before I even get out of bed. Then I do my morning “stuff”. I don’t usually think about sun burn when I get dressed. Most days I’m running late by the time I leave. I often forget things I need later in the day, like sunscreen. I commute by bike. It takes me 15 minutes. I don’t usually leave until 11AM or later. Sun exposure is not on my mind. And that’s when I really wish I had worn or brought my sunscreen!!
  • 5. Prototype of Daily Sunscreen Tracker Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu Goal: track sunscreen use for 10 days using email or online form. 
  • 6. Features/Functionality
      • Daily morning email asks: Will you wear sunscreen today?
        • Includes daily UV index
        • Average Burn-time
      • Clicks through to Wufoo form
        • Primes you to consider sun protection
        • Focus on specifics: what time? how?
      • OR reply by email - directly
      • Responses published on twitter @dailysunscreen
        • Social reinforcement
    Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu
  • 7. Theoretical Justifications
      • Priming (Leventhal, Singer & Jones 1965)
        • Specific information e.g. what time?
        • Visualization e.g. what will you do instead?
      • Social norms
        • imitation e.g. twitter feed
      • Triggers
        • Routine - morning email time
      • Information
        • Daily local UV index
        • Average Burn-time
      • Incentive
        • Weekly Prizes
    Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu
  • 8. Results of User Testing
      • 7 users tried the form and signed up for daily emails, first prizes given.
      • Most users said “I don’t intend to use sunscreen”
      • Variable response rate
    Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu
  • 9. Shortcomings of Design
      • Not automated (emails, UV index etc.)
      • No individual reports (only via twitter)
      • Does not address ACCESS
      • Does not address HOW
        • routines, when etc - up to user
      • Not Simple
        • Takes more time
        • Email = Junk Mail
        • Too many technologies
    Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu
  • 10. Expansion - What else is possible?
      • Other form factors or ID possibilities
        • Facebook integration - still exploring 
        • Txt messaging - automated response
        • Online Sun “dairy” - fill it out/check it off
        • Rituals
          • Morning bathroom
          • dressing
          • leaving the house
      • Other features and interactions
        • Prizes (external motivator) - implemented
        • “ Burn” time (shocking information) - implemented
        • X% of users are wearing sunscreen today etc (social information)
        • Summary email/report
    Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu
  • 11. Next Steps in Design Process
      • Explore integration tools
      • Design campaign info and launch
      • Fine tune email messages and form factors
    Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu
  • 12. Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu Thanks!
      • Please try Daily Sunscreen at http://bit.ly/trackyoursun
      • Your feedback is appreciated!
      • Questions, comments? Contact Lily - clily (at) stanford (dot) edu, or leave a twitter message @dailysunscreen
  • 13. Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu Evaluation of Design Project How well does the idea reflect concepts from class? 0 1 2 3 4 5 6 7 How well does the design match the design brief? 0 1 2 3 4 5 6 7 How viable/convincing is the proposed solution? 0 1 2 3 4 5 6 7
  • 14. Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu Evaluation continued… How well could this solution scale to reach many? 0 1 2 3 4 5 6 7 How well does this document communicate? 0 1 2 3 4 5 6 7 Bonus Points How insightful is the proposed solution? 0 1 2 3 4 5 6 7
  • 15. Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu Additional Comments:  

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