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ConceptualDesign_dailySunscreen
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ConceptualDesign_dailySunscreen

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  • A very good start. I'm impressed with how aware you are of the potential shortcomings. There are no simple answers to the issues you face . . . so keep going.

    I like your use of Twitter. No other team in class is (yet) using Twitter. This is a good platform to explore.

    In class you'll have a chance to share this and get feedback from everyone. Before that I'll walk through 6 issues that may help move you forward.
       Reply 
    Are you sure you want to  Yes  No
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  • 1. Daily Sunscreen A conceptual design by Lily Cheng Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu Design Challenge To use social media to build habits around daily sun protection.
  • 2. Daily Sunscreen
    • Persuasive Purpose
      • To remind the “sun-exposed” to use sun protection daily.
    Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu Industrial Design
  • 3. User Description
      • Checks email before leaving the house
      • Cares about social media (twitter)
      • Exposed to more than 30 minutes of sun daily (or otherwise motivated)
      • Needs to be reminded to wear or bring sunscreen on a daily basis
      • Target: Students in the field
        • Bio96b @ Jasper Ridge
        • EarthSys 180b @ Stanford Farm
      • Target: Off-campus students commuting by bike
        • Dead Houses
        • Other?
    Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu
  • 4. Forgetting sunscreen - a student’s life Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu Classes are scattered throughout the day. If it’s a nice day, I have lunch on the campus lawn. It’s a popular place to be ... Most days, I’m on the computer first thing in the morning, sometimes before I even get out of bed. Then I do my morning “stuff”. I don’t usually think about sun burn when I get dressed. Most days I’m running late by the time I leave. I often forget things I need later in the day, like sunscreen. I commute by bike. It takes me 15 minutes. I don’t usually leave until 11AM or later. Sun exposure is not on my mind. And that’s when I really wish I had worn or brought my sunscreen!!
  • 5. Prototype of Daily Sunscreen Tracker Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu
  • 6. Features/Functionality
      • Daily morning email asks: Will you wear sunscreen today?
        • Includes daily UV index
      • Clicks through to Wufoo form
        • Primes you to consider sun protection
        • Focus on specifics: what time? how?
      • Responses published on twitter @dailysunscreen
        • Social reinforcement
    Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu
  • 7. Theoretical Justifications
      • Priming (Leventhal, Singer & Jones 1965)
        • Specific information e.g. what time?
        • Visualization e.g. what will you do instead?
      • Social norms
        • imitation e.g. twitter feed
      • Triggers
        • Routine - morning email time
      • Information
        • Daily local UV index
    Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu
  • 8. Results of User Testing
      • 4 users tried the form and signed up for daily emails
      • 3/4 users said “I don’t intend to use sunscreen”
      • All 3 were men.
    Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu
  • 9. Shortcomings of Design
      • Not automated (emails, UV index etc.)
      • No individual reports
      • Requires click-through to see question prompts
      • Does not address ACCESS
      • Does not address HOW
        • routines, when etc - up to user
      • Not Simple
        • Takes more time
        • Email = Junk Mail
        • Too many technologies
    Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu
  • 10. Expansion - What else is possible?
      • Other form factors or ID possibilities
        • Txt messaging - automated response
        • Online Sun “dairy” - fill it out/check it off
        • Rituals
          • Morning bathroom
          • dressing
          • leaving the house
      • Other features and interactions
        • Prizes (external motivator) - implemented
        • “ Burn” time (shocking information)
        • X% of users are wearing sunscreen today etc (social information)
        • Summary email/report
    Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu
  • 11. Next Steps in Design Process
      • More user testing and feedback
      • Narrow ideal User
      • Consider alternatives to email
      • Get programming help
    Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu
  • 12. Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu Thanks!
      • Please try Daily Sunscreen at http://bit.ly/trackyoursun
      • Your feedback is appreciated!
      • Questions, comments? Contact Lily - clily (at) stanford (dot) edu, or leave a twitter message @dailysunscreen
  • 13. Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu Evaluation of Design Project How well does the idea reflect concepts from class? 0 1 2 3 4 5 6 7 How well does the design match the design brief? 0 1 2 3 4 5 6 7 How viable/convincing is the proposed solution? 0 1 2 3 4 5 6 7
  • 14. Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu Evaluation continued… How well could this solution scale to reach many? 0 1 2 3 4 5 6 7 How well does this document communicate? 0 1 2 3 4 5 6 7 Bonus Points How insightful is the proposed solution? 0 1 2 3 4 5 6 7
  • 15. Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu Additional Comments: