ConceptualDesign_dailySunscreen

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  • A very good start. I'm impressed with how aware you are of the potential shortcomings. There are no simple answers to the issues you face . . . so keep going.

    I like your use of Twitter. No other team in class is (yet) using Twitter. This is a good platform to explore.

    In class you'll have a chance to share this and get feedback from everyone. Before that I'll walk through 6 issues that may help move you forward.
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ConceptualDesign_dailySunscreen

  1. 1. Daily Sunscreen A conceptual design by Lily Cheng Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu Design Challenge To use social media to build habits around daily sun protection.
  2. 2. Daily Sunscreen <ul><li>Persuasive Purpose </li></ul><ul><ul><li>To remind the “sun-exposed” to use sun protection daily. </li></ul></ul>Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu Industrial Design
  3. 3. User Description <ul><ul><li>Checks email before leaving the house </li></ul></ul><ul><ul><li>Cares about social media (twitter) </li></ul></ul><ul><ul><li>Exposed to more than 30 minutes of sun daily (or otherwise motivated) </li></ul></ul><ul><ul><li>Needs to be reminded to wear or bring sunscreen on a daily basis </li></ul></ul><ul><ul><li>Target: Students in the field </li></ul></ul><ul><ul><ul><li>Bio96b @ Jasper Ridge </li></ul></ul></ul><ul><ul><ul><li>EarthSys 180b @ Stanford Farm </li></ul></ul></ul><ul><ul><li>Target: Off-campus students commuting by bike </li></ul></ul><ul><ul><ul><li>Dead Houses </li></ul></ul></ul><ul><ul><ul><li>Other? </li></ul></ul></ul>Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu
  4. 4. Forgetting sunscreen - a student’s life Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu Classes are scattered throughout the day. If it’s a nice day, I have lunch on the campus lawn. It’s a popular place to be ... Most days, I’m on the computer first thing in the morning, sometimes before I even get out of bed. Then I do my morning “stuff”. I don’t usually think about sun burn when I get dressed. Most days I’m running late by the time I leave. I often forget things I need later in the day, like sunscreen. I commute by bike. It takes me 15 minutes. I don’t usually leave until 11AM or later. Sun exposure is not on my mind. And that’s when I really wish I had worn or brought my sunscreen!!
  5. 5. Prototype of Daily Sunscreen Tracker Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu
  6. 6. Features/Functionality <ul><ul><li>Daily morning email asks: Will you wear sunscreen today? </li></ul></ul><ul><ul><ul><li>Includes daily UV index </li></ul></ul></ul><ul><ul><li>Clicks through to Wufoo form </li></ul></ul><ul><ul><ul><li>Primes you to consider sun protection </li></ul></ul></ul><ul><ul><ul><li>Focus on specifics: what time? how? </li></ul></ul></ul><ul><ul><li>Responses published on twitter @dailysunscreen </li></ul></ul><ul><ul><ul><li>Social reinforcement </li></ul></ul></ul>Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu
  7. 7. Theoretical Justifications <ul><ul><li>Priming (Leventhal, Singer & Jones 1965) </li></ul></ul><ul><ul><ul><li>Specific information e.g. what time? </li></ul></ul></ul><ul><ul><ul><li>Visualization e.g. what will you do instead? </li></ul></ul></ul><ul><ul><li>Social norms </li></ul></ul><ul><ul><ul><li>imitation e.g. twitter feed </li></ul></ul></ul><ul><ul><li>Triggers </li></ul></ul><ul><ul><ul><li>Routine - morning email time </li></ul></ul></ul><ul><ul><li>Information </li></ul></ul><ul><ul><ul><li>Daily local UV index </li></ul></ul></ul>Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu
  8. 8. Results of User Testing <ul><ul><li>4 users tried the form and signed up for daily emails </li></ul></ul><ul><ul><li>3/4 users said “I don’t intend to use sunscreen” </li></ul></ul><ul><ul><li>All 3 were men. </li></ul></ul>Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu
  9. 9. Shortcomings of Design <ul><ul><li>Not automated (emails, UV index etc.) </li></ul></ul><ul><ul><li>No individual reports </li></ul></ul><ul><ul><li>Requires click-through to see question prompts </li></ul></ul><ul><ul><li>Does not address ACCESS </li></ul></ul><ul><ul><li>Does not address HOW </li></ul></ul><ul><ul><ul><li>routines, when etc - up to user </li></ul></ul></ul><ul><ul><li>Not Simple </li></ul></ul><ul><ul><ul><li>Takes more time </li></ul></ul></ul><ul><ul><ul><li>Email = Junk Mail </li></ul></ul></ul><ul><ul><ul><li>Too many technologies </li></ul></ul></ul>Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu
  10. 10. Expansion - What else is possible? <ul><ul><li>Other form factors or ID possibilities </li></ul></ul><ul><ul><ul><li>Txt messaging - automated response </li></ul></ul></ul><ul><ul><ul><li>Online Sun “dairy” - fill it out/check it off </li></ul></ul></ul><ul><ul><ul><li>Rituals </li></ul></ul></ul><ul><ul><ul><ul><li>Morning bathroom </li></ul></ul></ul></ul><ul><ul><ul><ul><li>dressing </li></ul></ul></ul></ul><ul><ul><ul><ul><li>leaving the house </li></ul></ul></ul></ul><ul><ul><li>Other features and interactions </li></ul></ul><ul><ul><ul><li>Prizes (external motivator) - implemented </li></ul></ul></ul><ul><ul><ul><li>“ Burn” time (shocking information) </li></ul></ul></ul><ul><ul><ul><li>X% of users are wearing sunscreen today etc (social information) </li></ul></ul></ul><ul><ul><ul><li>Summary email/report </li></ul></ul></ul>Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu
  11. 11. Next Steps in Design Process <ul><ul><li>More user testing and feedback </li></ul></ul><ul><ul><li>Narrow ideal User </li></ul></ul><ul><ul><li>Consider alternatives to email </li></ul></ul><ul><ul><li>Get programming help </li></ul></ul>Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu
  12. 12. Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu Thanks! <ul><ul><li>Please try Daily Sunscreen at http://bit.ly/trackyoursun </li></ul></ul><ul><ul><li>Your feedback is appreciated! </li></ul></ul><ul><ul><li>Questions, comments? Contact Lily - clily (at) stanford (dot) edu, or leave a twitter message @dailysunscreen </li></ul></ul>
  13. 13. Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu Evaluation of Design Project How well does the idea reflect concepts from class? 0 1 2 3 4 5 6 7 How well does the design match the design brief? 0 1 2 3 4 5 6 7 How viable/convincing is the proposed solution? 0 1 2 3 4 5 6 7
  14. 14. Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu Evaluation continued… How well could this solution scale to reach many? 0 1 2 3 4 5 6 7 How well does this document communicate? 0 1 2 3 4 5 6 7 Bonus Points How insightful is the proposed solution? 0 1 2 3 4 5 6 7
  15. 15. Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu Additional Comments:  

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