design
User
eXperience.
FREE
DOWNLOAD
What?
”
“Design is not just what it looks like
and feels like. Design is how it works.
Steve Jobs
Good
Great
Great
Insanely
5 metrics
Learnability
Efficiency
Memorability
Errors
Satisfaction
”
“I’ve been amazed at how often those
outside the discipline of design
assume that what designers do is
decoration. Good ...
What we see is
Visual Design
But what we don’t see is
90%
10%
”
“Design is so critical it should be on the
agenda of every meeting in every single
department.
Tom Peters
How?
Deliverables
Assessments
Interviews
Site Maps
Flow Charts
Wireframes
Why?
”
“Business success is always defined by
the quality of the overall customer
experience.
Forrester Research, 2001
Websites that are hard to use frustrate
customers, forfeit revenue and erode
brands.
Forrester Research, 1998
”
“
Good design is the most important way
to differentiate ourselves from our
competitors.
Samsung CEO Yun Jong Yong, 2004
”
“
“Cost-Justifying usability” Bias & Mayhew , 1994
Human Factors International, 2001
Savings
8h
per change
32h
per change
Development
Phase
Deployment
Phase
Requirements
Phase
Design
Alternatives
Time cost
per change
Deployment
Phase
Requirements
Phase
20changes
35$ per hour
8h per change
*
*
5,600$
32h per change
*
22,400$
Savings
$16,800
Income“The $300 Million Button” Jared M. Spool, 2009
Extra
I’m not here to enter into a
relationship. I just want to
buy something.
Checkout
E-mail Address
Login
Password
Forgot pas...
They’ll pester me with
marketing messages I do not
want to hear of, I’m sure
Checkout
E-mail Address
Login
Password
Forgot...
Which e-mail did I use here?
Checkout
E-mail Address
Login
Password
Forgot password?
Registeror
E-mail Address
Login
Password
Forgot password?
Registeror
E-mail Address
Login
Password
Forgot password?
Continue
or
You d...
$300,000,000out of $25 billion sales
Extra Income
Credits
Free wheeling by Kate McCarthy
Stopwatch by William Warby
Error correction in the classroom by Andy (Bob) Davies
J...
Thank you!
Serena Facchinetti
UX Design. What, How and Why. [Downloadable version - English]
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UX Design. What, How and Why. [Downloadable version - English]

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Here's a Creative Commons version of my old presentation on User Experience Design. You can download it and use it if you want, if you do, drop me a line, I'd be curious to know it :)

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UX Design. What, How and Why. [Downloadable version - English]

  1. 1. design User eXperience. FREE DOWNLOAD
  2. 2. What?
  3. 3. ” “Design is not just what it looks like and feels like. Design is how it works. Steve Jobs
  4. 4. Good
  5. 5. Great
  6. 6. Great Insanely
  7. 7. 5 metrics
  8. 8. Learnability
  9. 9. Efficiency
  10. 10. Memorability
  11. 11. Errors
  12. 12. Satisfaction
  13. 13. ” “I’ve been amazed at how often those outside the discipline of design assume that what designers do is decoration. Good design is problem solving. Jeff Veen
  14. 14. What we see is Visual Design
  15. 15. But what we don’t see is 90% 10%
  16. 16. ” “Design is so critical it should be on the agenda of every meeting in every single department. Tom Peters
  17. 17. How?
  18. 18. Deliverables
  19. 19. Assessments
  20. 20. Interviews
  21. 21. Site Maps
  22. 22. Flow Charts
  23. 23. Wireframes
  24. 24. Why?
  25. 25. ” “Business success is always defined by the quality of the overall customer experience. Forrester Research, 2001
  26. 26. Websites that are hard to use frustrate customers, forfeit revenue and erode brands. Forrester Research, 1998 ” “
  27. 27. Good design is the most important way to differentiate ourselves from our competitors. Samsung CEO Yun Jong Yong, 2004 ” “
  28. 28. “Cost-Justifying usability” Bias & Mayhew , 1994 Human Factors International, 2001 Savings
  29. 29. 8h per change 32h per change Development Phase Deployment Phase Requirements Phase Design Alternatives Time cost per change
  30. 30. Deployment Phase Requirements Phase 20changes 35$ per hour 8h per change * * 5,600$ 32h per change * 22,400$
  31. 31. Savings $16,800
  32. 32. Income“The $300 Million Button” Jared M. Spool, 2009 Extra
  33. 33. I’m not here to enter into a relationship. I just want to buy something. Checkout E-mail Address Login Password Forgot password? Registeror
  34. 34. They’ll pester me with marketing messages I do not want to hear of, I’m sure Checkout E-mail Address Login Password Forgot password? Registeror
  35. 35. Which e-mail did I use here? Checkout E-mail Address Login Password Forgot password? Registeror
  36. 36. E-mail Address Login Password Forgot password? Registeror E-mail Address Login Password Forgot password? Continue or You do not need to create an account to make purchases on our site. Simply click Continue to proceed to checkout. To make your future purchases even faster you can create an account during checkout Checkout Checkout
  37. 37. $300,000,000out of $25 billion sales Extra Income
  38. 38. Credits Free wheeling by Kate McCarthy Stopwatch by William Warby Error correction in the classroom by Andy (Bob) Davies Jump by Hamad AL-Mohannna Iceberg in Labrador by Natalie Lucier 365-52 | 30 | Pile of Money by Gimli LongBow Senza titolo by Cristián Arismendi This work by Serena Facchinetti is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License
  39. 39. Thank you! Serena Facchinetti
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