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UX Design. What, How and Why. [Downloadable version - English]
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UX Design. What, How and Why. [Downloadable version - English]

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Here's a Creative Commons version of my old presentation on User Experience Design. You can download it and use it if you want, if you do, drop me a line, I'd be curious to know it :)

Here's a Creative Commons version of my old presentation on User Experience Design. You can download it and use it if you want, if you do, drop me a line, I'd be curious to know it :)

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  • 1. design User eXperience. FREE DOWNLOAD
  • 2. What?
  • 3. ” “Design is not just what it looks like and feels like. Design is how it works. Steve Jobs
  • 4. Good
  • 5. Great
  • 6. Great Insanely
  • 7. 5 metrics
  • 8. Learnability
  • 9. Efficiency
  • 10. Memorability
  • 11. Errors
  • 12. Satisfaction
  • 13. ” “I’ve been amazed at how often those outside the discipline of design assume that what designers do is decoration. Good design is problem solving. Jeff Veen
  • 14. What we see is Visual Design
  • 15. But what we don’t see is 90% 10%
  • 16. ” “Design is so critical it should be on the agenda of every meeting in every single department. Tom Peters
  • 17. How?
  • 18. Deliverables
  • 19. Assessments
  • 20. Interviews
  • 21. Site Maps
  • 22. Flow Charts
  • 23. Wireframes
  • 24. Why?
  • 25. ” “Business success is always defined by the quality of the overall customer experience. Forrester Research, 2001
  • 26. Websites that are hard to use frustrate customers, forfeit revenue and erode brands. Forrester Research, 1998 ” “
  • 27. Good design is the most important way to differentiate ourselves from our competitors. Samsung CEO Yun Jong Yong, 2004 ” “
  • 28. “Cost-Justifying usability” Bias & Mayhew , 1994 Human Factors International, 2001 Savings
  • 29. 8h per change 32h per change Development Phase Deployment Phase Requirements Phase Design Alternatives Time cost per change
  • 30. Deployment Phase Requirements Phase 20changes 35$ per hour 8h per change * * 5,600$ 32h per change * 22,400$
  • 31. Savings $16,800
  • 32. Income“The $300 Million Button” Jared M. Spool, 2009 Extra
  • 33. I’m not here to enter into a relationship. I just want to buy something. Checkout E-mail Address Login Password Forgot password? Registeror
  • 34. They’ll pester me with marketing messages I do not want to hear of, I’m sure Checkout E-mail Address Login Password Forgot password? Registeror
  • 35. Which e-mail did I use here? Checkout E-mail Address Login Password Forgot password? Registeror
  • 36. E-mail Address Login Password Forgot password? Registeror E-mail Address Login Password Forgot password? Continue or You do not need to create an account to make purchases on our site. Simply click Continue to proceed to checkout. To make your future purchases even faster you can create an account during checkout Checkout Checkout
  • 37. $300,000,000out of $25 billion sales Extra Income
  • 38. Credits Free wheeling by Kate McCarthy Stopwatch by William Warby Error correction in the classroom by Andy (Bob) Davies Jump by Hamad AL-Mohannna Iceberg in Labrador by Natalie Lucier 365-52 | 30 | Pile of Money by Gimli LongBow Senza titolo by Cristián Arismendi This work by Serena Facchinetti is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License
  • 39. Thank you! Serena Facchinetti

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