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Parsons Lecture Series Presentation

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A .pdf of a presentation that I gave for the Summer Intensive high school students at Parsons, 2010. A brief introduction to process and inspiration, and shots of final work. Included are packaging, …

A .pdf of a presentation that I gave for the Summer Intensive high school students at Parsons, 2010. A brief introduction to process and inspiration, and shots of final work. Included are packaging, publication, and my thesis. Download available upon request. All work and images that were used for inspiration are copyright under their respective owners. I do not claim ownership over them, only my own work.

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  • 1. Hello!
  • 2. 2 The Analects The Book of Changes The New A.B.C.’s Music Philosophy Culture
  • 3. 3 The Analects
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  • 9. 9 Bodoni Poster36pt BERTHOLD AKZIDENZ GROTESK Futura BT Extra The quick brown LIGHT CONDENSED 36PT Black Italic 36PT fox jumps over a The quick brown fox jumps over a The quick brown lazy dog. lazy dog. fox jumps over a Bodoni Poster BERTHOLD AKZIDENZ lazy dog. Italic 36pt GROTESK 36pt FUTURA BT LIGHT The quick brown The quick brown fox jumps ITALIC 36pt fox jumps over a over a lazy dog. The quick brown lazy dog. fox jumps over a lazy dog.
  • 10. 10 24 ca BE AT K sh e ar ver ru Z *d o yt le oll u a d n hi oll d ab m g n s ill, e y’a * ll.
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  • 14. 14 The Book of Changes
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  • 22. 22 The New A.B.C’s
  • 23. 23 THESIS 1 THESIS 1 RESEARCH AND DEVELOPMENT RESEARCH AND DEVELOPMENT Background Background Current Trends, Sightings: Reactions to the Stereotype: • Exhibit A: very generic or common aspects, • Music in Hip-Hop (ie. Mountain Brothers claimed as inspiration/ generalizations of the from Philadelphia, LMF from Hong Kong) culture/caricatures of the face, floral patterns, • Filmmaker Justin Lin (Films such as Better and other things/lack of understanding Luck Tomorrow, Finishing the Game) • Actor Bruce Lee, grandfather of Mixed Martial • Exhibit B: The male/female relationship Arts through JKD(Jeet Kune Do), a mixture has been one of undersexed/oversexed, of what he considered the best in all styles of emphasizing the foreignness of them, fighting demonizing the subject • Exhibit C: Reactions to stereotypes results in constant reflection of the self, identity issues, and the feeling of the other. A fear of being stereotyped/typecasted, an embrace of culture, or the complete removal
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  • 28. 28 THESIS 1 RESEARCH AND DEVELOPMENT Background Quotations from Contemporary Thinkers: Here’s my idea: if Japan had not modernized towards Westernization, but had been able to impregnate its own traditional culture with modern science and develop naturally, surely it would have produced a unique design culture that could have competed with the west. This design culture would have been completely been different from that developed by the Japan that endured the Meiji Restoration.” “I am not writing from a standpoint of anti-globalism. It’s been a long, long time since the onset of active international exchange; it would be nonsense today to insist on the idiosyncrasies of individual cultures. I simply believe it must be meaningful to be conscious of the part of Japan that’s capable of contributing to universal values. As a designer who was born in Japan, I would like to concentrate on quietly delving the ground beneath my feet. It may be that I want to know my roots a little better. Every time I step out into the world, I find my affection for Japan grows, and yet I also feel frustrated with the fact that I am not more acutely embodying that culture. I don’t know if this feeling has reached some other realm, but lately I’ve had more and more opportunities to encounter locales and cultural aspects that convey Japan’s individuality to the present, and to meet fascinating individuals who carry this legacy.”
  • 29. 29 THESIS 2 RESEARCH AND DEVELOPMENT Current Proposed Project: • Hanzi Generator: 12 possible combinations of characters with one another • Montage: A+B=C, separately they may be their own idea or not • Generator Represents a way of juxtaposing ideas together • Use Grid as a Filter, structure and idea is fundamentally a Chinese system
  • 30. 30 THESIS 2 THESIS PRESENTATION & STRUCTURE Structure of System SQUARE SAMPLE GRIDS A system that displays logic, story, and information through organization and layout. Positioning of icons and content affect results. 1. root word/subject/verb/noun: BREAKDOWN 2 the main idea or action being described; ie.human body part, 1 animal, object, elemental 3 2. visual attribute: describing the main piece; what about that root? 3. visual attribute: secondary description, “adverb” *Grid continues to subdivide in order to fit the density of the thought that wants to be addressed.
  • 31. 31 THESIS 2 THESIS PRESENTATION & STRUCTURE Background Research Examples of Previous Definitions: Rebus ideogrammic phonosemantic compounds compounds 女+子 水 =好 湖,洗,潮 • woman+child=good, ok, yes • water becomes 3 drop radical • “woman who is taking care of • lake, wash, tide child considered good” • Paul Rand’s Eye Bee M poster
  • 32. 32 STUD E N T ’S NA M E Jonathan Lee THESIS FACULTY, C H U N W O PAT CD BFA , THESIS WORK IN PROGRESS, SPRING 201 0 THE NEW A.B.C.’S Construction, Design, Materials Construction(Tenative) STUDENT’S NAME Jonathan Lee T H E S I S FAC U LT Y, C H U N W O PAT C D B FA , T H E S I S WO R K I N P R O G R E S S, S P R I NG 2 0 1 0 Bevelled Corners, 0.25” THE NEW A.B.C.’S 4” Square, 2.5” live area Construction, Design, Materials • Wood (Dark Wood?) • Matte Finish Glass/Plastic(?) • • Ceramic Tile Earthy, intimate, emotional, human/weight and Bevelled Corners, 0.25” Construction(Tenative) small, or large and light, fragile?; polished similar to subway signage? • Color gradient as progression, divided by category/ alphabetical/filed by level of seriousness in idea? 6” Square, 4” live area 48 Symbols 48 6” Squares @ 6 x 8 Squares; 6” Squares @ 6 x 8 Squares; Border at 1”Facesed qui bea Border at 1”Facesed qui JonathanLee_Thesis02_ExhibitLayout_Sketch01.indd 1 10-3-25 11:28 comnimi liatibu sandis seceate bea comnimi liatibu sandis mporrum nos nulla quaestibus seceate mporrum nos nulla vent quae doloratem rae quaestibus vent quae omnienis volum faccusa doloratem rae omnienis STUD E N T ’S NA M E Jonathan Lee THESIS FACULTY, C H U N W O PAT CD BFA , THESIS WORK IN PROGRESS, SPRING 201 0 Possible Square of Information Under Each Tile with Tile contains information on back, about 100 words Information? THE NEW A.B.C.’S Construction, Design, Materials Construction(Tenative) 48 6” Squares @ 6 x 8 Squares; Side Border at 1”, tiles placed on grid # JonathanLee_Thesis02_ExhibitLayout_Sketch01.indd 3 10-3-25 11:28 Bevelled Corners, 0.25”, Live Area 4” 48 6” Squares @ 6 x 8 Squares; Border at 1” 4” Square w/ 1” border; 6” Squares JonathanLee_Thesis02_ExhibitLayout_Sketch01.indd 2 10-3-25 11:28
  • 33. 33 ST U D E N T ’S NA M E Jonathan Lee T H E S I S FAC U LT Y, C H U N W O PAT C D B FA , T H E S I S WO R K IN PROGRESS, SPRING 201 0 THE NEW A.B.C.’S Construction, Design, Materials Reference Images JonathanLee_Thesis02_ExhibitLayout_Sketch01.indd 5 10-3-25 11:28 ST U D E N T ’S NA M E Jonathan Lee T H E S I S FAC U LT Y, C H U N W O PAT C D B FA , T H E S I S WO R K IN PROGRESS, SPRING 201 0 THE NEW A.B.C.’S Construction, Design, Materials Reference Images JonathanLee_Thesis02_ExhibitLayout_Sketch01.indd 4 10-3-25 11:28
  • 34. 34 STUD E N T ’S NA M E Jonathan Lee THESIS FACULTY, C H U N W O PAT CD BFA , THESIS WORK IN PROGRESS, SPRING 201 0 STUDENT’S NAME Jonathan Lee T H E S I S FAC U LT Y, C H U N W O PAT C D B FA , T H E S I S WO R K I N P R O G R E S S, S P R I NG 2 0 1 0 REINVENTING THE A.B.C.’S/ REINVENTING THE A.B.C.’S/ THE NEW A.B.C.’S THE NEW A.B.C.’S Face of Tile Design&Display of Information Object in Space Dimensions: A= BLAH a b c d e f • 36” Square Live A2 B B=BRAH Space +3” Border B3 A C C=NAH! • 42” x 42” Furniture D=RAH!!! 1 • 24” Height Title of Info 6” Square (actual size) with 4-4.5” B live space; designs will be marked by coordinates. Mus, conessimos 2 autemporepra solorentiis aut quasitatis eium et Me laut velis 3 A 4 C 5 6 Three Layer Tier, Divided into 4 sections. Interlock into puzzle and placed in via screws or adhesive(TBD.) A) Blah, B) Blah Blah, C) Blah Blah Blah= D Blah 21” x 3.5” or 2.5”(recessed areas) 36—6” Square Tiles, 1 empty tile space (with design inlaid); 6” Square (actual size) with 4-4.5” live space; designs will be marked by coordinates. Information under tile when revealed displays meaning behind components, and what 3” border with navigation on it, size of coordinates TBA; tiles pictograph signifies; other options would be to minimize shape and apply actual store to freely move throughout board and slide until placed in about idea there along with grids used to construct design. designated position on grid. JonathanLee_Thesis02_Display_WorkinProgress01.indd 3 10-4-12 6:45 JonathanLee_Thesis02_Display_WorkinProgress01.indd 5 10-4-12 6:45 STUD E N T ’S NA M E Jonathan Lee THESIS FACULTY, C H U N W O PAT CD BFA , THESIS WORK IN PROGRESS, SPRING 201 0 STUDENT’S NAME Jonathan Lee T H E S I S FAC U LT Y, C H U N W O PAT C D B FA , T H E S I S WO R K I N P R O G R E S S, S P R I NG 2 0 1 0 REINVENTING THE A.B.C.’S/ REINVENTING THE A.B.C.’S/ THE NEW A.B.C.’S THE NEW A.B.C.’S Breakdown of Tile’s Design Object in Space * 1 1 Main Surface of Tile Option 1: 2 Sliding Piece w/ 2°—45° Bevel • 36” Square Live Space +3” Border 2 3 Supporting Tile • 42” x 42” Furniture 4 Tile approx. same as surface • 24” Height • Height of Frame TBD 3 Dimensions: • Tiles will be made of wood and stained with a possibly dark <12” 6 x 6” Square 4⁄10—½” Tab cherry or maple color, tiles and 4 designs will be laser-cut 24” ½” Groove ⅛—¼” thickness • *Where pamphlets and other each sheet of takeaways can be placed 12”—18” plywood 2”+(TBD) sample colors of stain, actual color TBD * * 24” Option 2: • Place Puzzle Piece upon a premade table (IKEA LACK Table Show here) • Provide area to place pamphlets (Hanging furniture or other things) ” 42 Note: • Painted white • Please provide separate space for puzzle or a table with adequate space to interact with object. If possible, provide adequate or Tiles are free to move in all four cardinal dramatic lighting (spot light.) directions via the act of sliding. JonathanLee_Thesis02_Display_WorkinProgress01.indd 4 10-4-12 6:45 JonathanLee_Thesis02_Display_WorkinProgress02.indd 6 10-4-15 1:21
  • 35. 35 ST U D E N T ’S NA M E Jonathan Lee T H E S I S FAC U LT Y, C H U N W O PAT CD BFA , THESIS WORK IN PROGRESS, SPRING 201 0 REINVENTING THE A.B.C.’S/ THE NEW A.B.C.’S Grid and Layout Sketch HIP-HOP cDID YOU EAT YET? CLASSIC ROCK FINGER TAP(FOR TEA) BOB MARLEY CHOPSTICKS IN RICE SCHOOL SAM HUI THANKSGIVING BRUCE LEE BROOKLYN MEDICINE AMERICA NEW YEAR’S (THAT’S) BEEF TOMB SWEEPING DAY ASIAN AMERICAN ART CENTRE MID-AUTUM FESTIVAL WU-TANG PK BASEBALL LMF OTHER SLANG wSTOOP RICE E DINER RICE POT GRAFFITI JUK SING BODEGA DIM SUM SKATEBOARDING CHINATOWN CARTOONS CANTONESE SHOES ON LAMPPOSTS TEA SUBWAY FAMILY ICE CREAM CHIU KEAT STUDENT&TEACHER KNOWLEDGE s ewsc EAST, WEST, SIMPLE, COMPLEX JonathanLee_Thesis02_Display_WorkinProgress01.indd 2 10-4-12 6:45
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  • 39. 39 Thesis02_TakeawaySketch03.indd 1 10-5-25 10:32 A+B=C A+B=C A+B=C The New A.B.C.s The New A.B.C.s The New A.B.C.s Using the associative compound principle and the twelve Using the associative compound principle and the twelve Using the associative compound principle and the twelve basic grids found in Chinese language, I invite you to explore basic grids found in Chinese language, I invite you to explore basic grids found in Chinese language, I invite you to explore alternative ways to express this world of ours. Join me at www. alternative ways to express this world of ours. Join me at www. alternative ways to express this world of ours. Join me at www. chiukeat.com to learn more. chiukeat.com to learn more. chiukeat.com to learn more. A+B=C A+B=C A+B=C The New A.B.C.s The New A.B.C.s The New A.B.C.s Using the associative compound principle and the twelve Using the associative compound principle and the twelve Using the associative compound principle and the twelve basic grids found in Chinese language, I invite you to explore basic grids found in Chinese language, I invite you to explore basic grids found in Chinese language, I invite you to explore alternative ways to express this world of ours. Join me at www. alternative ways to express this world of ours. Join me at www. alternative ways to express this world of ours. Join me at www. chiukeat.com to learn more. chiukeat.com to learn more. chiukeat.com to learn more. Thesis02_TakeawaySketch03.indd 2 10-5-25 10:32
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  • 48. Thank You. For more information, questions, comments, or curiosities, contact me at: chiu.keat@gmail.com CHIU.KEAT 李潮傑|插圖設計