ANALYSIS OF WESTJET CHRISTMAS
CAMPAIGN
Presented By: Chitwant Tahalyani
Class: MBA3/1316
College: Universal Business Schoo...
ABOUT THE COMPANY
• WestJet Airlines Ltd. is a Canadian low-cost carrier
• It was founded by Clive Beddoe and partners in 1996
• Journey of ...
• It is considered as a most preferred airline in
Canada
• They believe in safe, friendly and affordable air
travel
• West...
• Westjet has marked their presence at top Waterstones'
study of Canada's 10 Most Admired Corporate Cultures
continuously ...
GOAL OF THE CAMPAIGN
TO MAKE IT PERSONAL AND MAKE
PEOPLE FEEL HEARD. WE WEREN'T
GOING TO GET EVERYONE THE
EXACT GIFT THEY ...
OBJECTIVES OF THE CAMPAIGN
To be heard
To make them feel special
To create a long lasting impression about their airlin...
STRATEGY AND EXECUTION
Studio M was the major executor
swipe their boarding passes at a digital kiosk
speak to a live a...
All the stuff which was demanded by the passengers was
purchased from best buy and few other retailers
Same goodies were...
RESULTS
19 million views on YouTube within five days (Social
Presence)
news organizations and blogs all over (Unpaid pub...
Those who left their gift at airport were given to kids (charity) to
whom westjet supports
Change in consumer preference...
Locations
where
Westjet
fly at
present
After a viral
marketing
Westjet
engagement
score with
passengers
increased by
150%
As compared
to any other
airline
Westjet’s
social
presence
was very high
In three days
from the day
video was
uploaded
number of
subscribers
was increased
300%
From the day video was uploaded the
on the videos were increased by600%
LEARNING AND CONCLUSION
You always need a best team to keep your customers happy
Hire the passionate personnel who perso...
THANK YOU !
Upcoming SlideShare
Loading in …5
×

Integrated Marketing Campaign of WestJet

811
-1

Published on

This presentation is prepared to analyze IMC of WestJet Airlines.

Published in: Marketing, Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
811
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
13
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Integrated Marketing Campaign of WestJet

  1. 1. ANALYSIS OF WESTJET CHRISTMAS CAMPAIGN Presented By: Chitwant Tahalyani Class: MBA3/1316 College: Universal Business School, Karjat, Mumbai
  2. 2. ABOUT THE COMPANY
  3. 3. • WestJet Airlines Ltd. is a Canadian low-cost carrier • It was founded by Clive Beddoe and partners in 1996 • Journey of WestJet was started with three aircrafts, five destinations and 220 WestJetters • Which turned into giant airline with 9,700 WestJetters who are flying fleets of Boeing 737 Next-Generation aircrafts to more than 88 destinations across the globe. • Westhet is currently operating 425 flights and carrying over 45,000 passengers everyday
  4. 4. • It is considered as a most preferred airline in Canada • They believe in safe, friendly and affordable air travel • Westjet Believes, if you are paying less for your flight that doesn't mean you will get less • There tagline says “OWNERS CARE”. They believe in great hospitality for their travellers
  5. 5. • Westjet has marked their presence at top Waterstones' study of Canada's 10 Most Admired Corporate Cultures continuously for four years. • Ranked 3rd in Aon Hewitt's best employers in Canada. • Westjet is recognised as best flight attendants in any flight • By 2016, WestJet will be one of the five most successful international airlines in the world
  6. 6. GOAL OF THE CAMPAIGN TO MAKE IT PERSONAL AND MAKE PEOPLE FEEL HEARD. WE WEREN'T GOING TO GET EVERYONE THE EXACT GIFT THEY WANTED."
  7. 7. OBJECTIVES OF THE CAMPAIGN To be heard To make them feel special To create a long lasting impression about their airline As they believe in customer satisfaction the major intention was to give surprise and gifts for what they want Before passenger boards the plane westjet enquired all their wishes and fulfilled the same at destination
  8. 8. STRATEGY AND EXECUTION Studio M was the major executor swipe their boarding passes at a digital kiosk speak to a live actor dressed as Santa Claus They put a kiosk in waiting room A famous actor was talking with the passengers live Westjet tried to find out the likings and wish for the charismas from their passengers
  9. 9. All the stuff which was demanded by the passengers was purchased from best buy and few other retailers Same goodies were packed and delivered to passengers at there destination They used social media: Created videos which went Viral Stewards of Westjet performed Flash mob STRATEGY AND EXECUTION
  10. 10. RESULTS 19 million views on YouTube within five days (Social Presence) news organizations and blogs all over (Unpaid publicity) 67 percent more consumption around WestJet than there was the entire rest of the last month combined. By "consumption," Kontera means how often a term is “seen” online (both text and video), mobile (both text and video) and via social media.
  11. 11. Those who left their gift at airport were given to kids (charity) to whom westjet supports Change in consumer preference, passengers were more willing to fly from westjet as compared to any other airline At mashable article of westjet was shared 1 million times Everyone was a lot happy It was a surprise They truly cared about their passengers RESULTS
  12. 12. Locations where Westjet fly at present
  13. 13. After a viral marketing Westjet engagement score with passengers increased by 150%
  14. 14. As compared to any other airline Westjet’s social presence was very high
  15. 15. In three days from the day video was uploaded number of subscribers was increased 300%
  16. 16. From the day video was uploaded the on the videos were increased by600%
  17. 17. LEARNING AND CONCLUSION You always need a best team to keep your customers happy Hire the passionate personnel who personally feel they are the owner of the company not the employees Be creative while presenting Always listen to the customers Social media can give help a company to reach at top Be interactive Always ask questions for better understanding Provide the best you can
  18. 18. THANK YOU !
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×