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Baxter jan 08
Baxter jan 08
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Baxter jan 08


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  • 1. COMMUNICATIONS MONTHLY REPORT Asia Pacific January 2008 I. KEY ACTIVITIES/INITIATIVESBIOSCIENCE: 1 Imprimis Life PRMEDICATION DELIVERY: 2 Imprimis Life PR • Revised note on Post Operative Pain Management sent to Dr Pawan Gurha & the consultancy is awaiting the final clearance on the same. Consultancy still initiated the media interaction: a. Objective: To create awareness on Pain Management b. Key Messages: What is Pain, How it can be prevented c. Publications: Sunday Times of India • The final note highlighting the features of ‘Tisseel’-The Fibrin sealant has been sent. Consultancy is awaiting the final clearance. • Articles highlighting the Free AHF treatment at Safdarjung & Hemophilia in India has been worked out & sent for the approval.RENAL: 3 Imprimis Life PR • Awaiting final clearance on background note on APD • To create awareness on CAPD , APD and its application • Key Messages: What is APD, how it is applied, advantages of APD, why APD is the best option for dialysis patientsCORPORATE 1 Baxter Corporate Story • Awaiting final clearance on background note on Baxter Corporate. 2. Internal Communication - India • Prepared Internal note fixing responsibilities and mode of submission of articles for WE. • Story bank of 35-40 articles created for relaunch of WE has been sent for the approval. • Prepared the Layout of WE magazine. • Prepared article on Baxter Olympics 2008 for internal purpose.
  • 2. 3. Baxter Internal Communications Plan 2008:4. Location Coordination and Technical Support to Baxter Global Team for Photo Shoot:II. EMERGING ISSUES/ OPPORTUNITIES4 CSR/ IndiaIII. MEDIA RELATIONS5 Imprimis Life PR - India • Coverage appeared in the following media publications Topic Name of the City KOL Interviewed publication HAI Sahara Times Delhi Dr. Pawan GurhaV. NEXT MONTH’S PRIORITIES • Launch of WE (Online) • Internal Communication survey and audit • Media stories on APD, HAI,TISSEEL & Corporate o APD- Benefits of APD as compared to Normal and PD o HAI- How Baxter products help to control HAI o Tisseel—A new break through in medical technology o Corporate- Baxter – bridging the gap, saving lives o Magazine/ TV/ Radio --- Interview with GM India, Sanjeev Verma