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Wordpress SEO Basics Wordcamp Las Vegas 2009
Wordpress 2.7
Wordpress 2.7 + SEO
Before Install <ul><li>FTP access </li></ul><ul><li>Possibly used for robots.txt and .htaccess </li></ul><ul><li>WP 2.7 re...
Before Install <ul><li>FTP access </li></ul><ul><li>Possibly used for robots.txt and .htaccess </li></ul><ul><li>WP 2.7 re...
robots.txt & .htaccess <ul><li>robots.txt </li></ul><ul><li># This rule means it applies to all user-agents </li></ul><ul>...
robots.txt & .htaccess <ul><li>.htaccess </li></ul><ul><li><IfModule mod_rewrite.c> </li></ul><ul><li>RewriteEngine On </l...
robots.txt & .htaccess <ul><li>Canonicalization </li></ul><ul><li>www.example.com/ </li></ul><ul><li>www.example.com/index...
robots.txt & .htaccess <ul><li>.htaccess </li></ul><ul><li><IfModule mod_rewrite.c> </li></ul><ul><li>RewriteEngine On </l...
Login & Begin
Hello World!
Plugins
Activate Plugins <ul><li>For Basic SEO </li></ul><ul><li>All in One SEO Pack (all-in-one-seo-pack.zip) </li></ul><ul><li>R...
Your Profile and Personal Options
Default Admin
Keyword Admin Profile
Keyword Admin Examples
Keyword Admin Examples
Keyword Admin Examples
Keyword Admin Examples
Advanced Commenting
Advanced Commenting
Settings: General
Everybody loves…
 
Permalink Settings <ul><li>Choose what works best for you!  </li></ul><ul><li>Day and name is good </li></ul><ul><li>Month...
Permalink Options <ul><li>Date Format </li></ul><ul><li>year monthnum postname </li></ul><ul><li>/%year%/%monthnum%/%postn...
 
Date Format
Date Format
Custom Permalinks
Custom Permalinks
Custom Permalinks
Custom Permalinks
 
Good WP News! <ul><li>crunchgear.com </li></ul><ul><li>csmonitor.com </li></ul><ul><li>lafayette-online.com </li></ul><ul>...
More Custom Permalinks
More Custom Permalinks
More Custom Permalinks
More Custom Permalinks
7 Step Summary <ul><li>Hello World! Deleted </li></ul><ul><li>Plugins Installed & Activated </li></ul><ul><li>Update Admin...
SEO Plugins <ul><li>All in One SEO Pack </li></ul><ul><li>http://wordpress.org/extend/plugins/all-in-one-seo-pack / </li><...
Help from Twitter <ul><li>Thanks to @ShariV @TonyAdam @RyanJLewis @GrayWolf @Cshel @jdevalk and others for help with findi...
Thank You!
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Wordpress SEO Wordcamp LV 2009

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Slideshow of Michael Dorausch Wordpress SEO presentation. Features custom admin, permalinks, title tags, and more. Basic Wordpress SEO.

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  • http://www.whitehatworlds.com/ http://www.whitehatworlds.com/
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  • That is a good tip particularly to those new to the blogosphere. Simple but very precise information… Appreciate your sharing this one. A must read post!

    http://www.nullpro.com
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  • WordPress SEO + plugins
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Transcript of "Wordpress SEO Wordcamp LV 2009"

  1. 1. Wordpress SEO Basics Wordcamp Las Vegas 2009
  2. 2. Wordpress 2.7
  3. 3. Wordpress 2.7 + SEO
  4. 4. Before Install <ul><li>FTP access </li></ul><ul><li>Possibly used for robots.txt and .htaccess </li></ul><ul><li>WP 2.7 reduces reliance on FTP </li></ul>
  5. 5. Before Install <ul><li>FTP access </li></ul><ul><li>Possibly used for robots.txt and .htaccess </li></ul><ul><li>WP 2.7 reduces reliance on FTP </li></ul><ul><li>Keyword URL </li></ul><ul><li>For local search can be huge bonus </li></ul><ul><li>May not be an option for you </li></ul>
  6. 6. robots.txt & .htaccess <ul><li>robots.txt </li></ul><ul><li># This rule means it applies to all user-agents </li></ul><ul><li>User-agent: * </li></ul><ul><li># Disallow all directories and files within </li></ul><ul><li>Disallow: /wp-login.php </li></ul><ul><li>Disallow: /wp-register.php </li></ul><ul><li>Disallow: /wp-admin/ </li></ul><ul><li>Disallow: /wp-includes/ </li></ul>
  7. 7. robots.txt & .htaccess <ul><li>.htaccess </li></ul><ul><li><IfModule mod_rewrite.c> </li></ul><ul><li>RewriteEngine On </li></ul><ul><li>RewriteBase / </li></ul><ul><li>RewriteCond %{REQUEST_FILENAME} !-f </li></ul><ul><li>RewriteCond %{REQUEST_FILENAME} !-d </li></ul><ul><li>RewriteRule . /index.php [L] </li></ul><ul><li></IfModule> </li></ul>
  8. 8. robots.txt & .htaccess <ul><li>Canonicalization </li></ul><ul><li>www.example.com/ </li></ul><ul><li>www.example.com/index.php </li></ul><ul><li>example.com/index.php </li></ul><ul><li>example.com/ </li></ul><ul><li># Redirect if www.example.com (case-insensitive) to example.com </li></ul><ul><li>RewriteCond %{HTTP_HOST} ^www.example.com [NC] </li></ul><ul><li>RewriteRule (.*) http://example.com/$1 [R=301,L] </li></ul><ul><li># Redirects for example.com (case-insensitive) </li></ul><ul><li>RewriteCond %{THE_REQUEST} ^[A-Z]{3,9} /index.php HTTP/ </li></ul><ul><li>RewriteRule ^index.php$ http://example.com/ [R=301,L] </li></ul>
  9. 9. robots.txt & .htaccess <ul><li>.htaccess </li></ul><ul><li><IfModule mod_rewrite.c> </li></ul><ul><li>RewriteEngine On </li></ul><ul><li>RewriteBase / </li></ul><ul><li>RewriteCond %{REQUEST_FILENAME} !-f </li></ul><ul><li>RewriteCond %{REQUEST_FILENAME} !-d </li></ul><ul><li>RewriteRule . /index.php [L] </li></ul><ul><li></IfModule> </li></ul><ul><li># Redirect if www.example.com (case-insensitive) to example.com </li></ul><ul><li>RewriteCond %{HTTP_HOST} ^www.example.com [NC] </li></ul><ul><li>RewriteRule (.*) http://example.com/$1 [R=301,L] </li></ul><ul><li># Redirects for example.com (case-insensitive) </li></ul><ul><li>RewriteCond %{THE_REQUEST} ^[A-Z]{3,9} /index.php HTTP/ </li></ul><ul><li>RewriteRule ^index.php$ http://example.com/ [R=301,L] </li></ul>
  10. 10. Login & Begin
  11. 11. Hello World!
  12. 12. Plugins
  13. 13. Activate Plugins <ul><li>For Basic SEO </li></ul><ul><li>All in One SEO Pack (all-in-one-seo-pack.zip) </li></ul><ul><li>Robots Meta (robots-meta.zip) </li></ul><ul><li>Activate All Plugins (bulk actions) </li></ul><ul><li>Akismet </li></ul><ul><li>All in One SEO Pack </li></ul><ul><li>Hello Dolly </li></ul><ul><li>Robots Meta </li></ul>
  14. 14. Your Profile and Personal Options
  15. 15. Default Admin
  16. 16. Keyword Admin Profile
  17. 17. Keyword Admin Examples
  18. 18. Keyword Admin Examples
  19. 19. Keyword Admin Examples
  20. 20. Keyword Admin Examples
  21. 21. Advanced Commenting
  22. 22. Advanced Commenting
  23. 23. Settings: General
  24. 24. Everybody loves…
  25. 26. Permalink Settings <ul><li>Choose what works best for you! </li></ul><ul><li>Day and name is good </li></ul><ul><li>Month and name is good </li></ul><ul><li>Custom Structure is better! (IMO) </li></ul><ul><li>Check your .htaccess file! </li></ul>
  26. 27. Permalink Options <ul><li>Date Format </li></ul><ul><li>year monthnum postname </li></ul><ul><li>/%year%/%monthnum%/%postname%/ </li></ul><ul><li>Date Format </li></ul><ul><li>year monthnum day postname </li></ul><ul><li>/%year%/%monthnum%/%day%/%postname%/ </li></ul>
  27. 29. Date Format
  28. 30. Date Format
  29. 31. Custom Permalinks
  30. 32. Custom Permalinks
  31. 33. Custom Permalinks
  32. 34. Custom Permalinks
  33. 36. Good WP News! <ul><li>crunchgear.com </li></ul><ul><li>csmonitor.com </li></ul><ul><li>lafayette-online.com </li></ul><ul><li>marketingpilgram.com </li></ul><ul><li>searchengineland.com </li></ul><ul><li>… and many more. </li></ul><ul><li>Indexed in Google News. 5 Digit IDs.* </li></ul>
  34. 37. More Custom Permalinks
  35. 38. More Custom Permalinks
  36. 39. More Custom Permalinks
  37. 40. More Custom Permalinks
  38. 41. 7 Step Summary <ul><li>Hello World! Deleted </li></ul><ul><li>Plugins Installed & Activated </li></ul><ul><li>Update Admin Profile </li></ul><ul><li>Blog Title & Tagline </li></ul><ul><li>Permalink Settings </li></ul><ul><li>Upload robots.txt & .htaccess </li></ul><ul><li>Post something unique! </li></ul>
  39. 42. SEO Plugins <ul><li>All in One SEO Pack </li></ul><ul><li>http://wordpress.org/extend/plugins/all-in-one-seo-pack / </li></ul><ul><li>SEO Title Tag </li></ul><ul><li>http://www.netconcepts.com/seo-title-tag-plugin / </li></ul><ul><li>HeadSpace 2 </li></ul><ul><li>http://urbangiraffe.com/plugins/headspace2/ </li></ul><ul><li>Google XML Sitemaps </li></ul><ul><li>http:// wordpress.org/extend/plugins/google -sitemap-generator/ </li></ul><ul><li>Meta Robots </li></ul><ul><li>http://yoast.com/wordpress/meta-robots-wordpress-plugin/ </li></ul><ul><li>Redirection </li></ul><ul><li>http:// urbangiraffe.com/plugins/redirection / </li></ul>
  40. 43. Help from Twitter <ul><li>Thanks to @ShariV @TonyAdam @RyanJLewis @GrayWolf @Cshel @jdevalk and others for help with finding blogs and suggesting plugins. </li></ul>
  41. 44. Thank You!
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