Wordpress SEO Basics Wordcamp Las Vegas 2009

Wordpress 2.7

Wordpress 2.7 + SEO

Before Install FTP access Possibly used for robots.txt and .htaccess WP 2.7 reduces reliance on FTP

FTP access

Possibly used for robots.txt and .htaccess

WP 2.7 reduces reliance on FTP

Before Install FTP access Possibly used for robots.txt and .htaccess WP 2.7 reduces reliance on FTP Keyword URL For local search can be huge bonus May not be an option for you

FTP access

Possibly used for robots.txt and .htaccess

WP 2.7 reduces reliance on FTP

Keyword URL

For local search can be huge bonus

May not be an option for you

robots.txt & .htaccess robots.txt # This rule means it applies to all user-agents User-agent: * # Disallow all directories and files within Disallow: /wp-login.php Disallow: /wp-register.php Disallow: /wp-admin/ Disallow: /wp-includes/

robots.txt

# This rule means it applies to all user-agents

User-agent: *

# Disallow all directories and files within

Disallow: /wp-login.php

Disallow: /wp-register.php

Disallow: /wp-admin/

Disallow: /wp-includes/

robots.txt & .htaccess .htaccess <IfModule mod_rewrite.c> RewriteEngine On RewriteBase / RewriteCond %{REQUEST_FILENAME} !-f RewriteCond %{REQUEST_FILENAME} !-d RewriteRule . /index.php [L] </IfModule>

.htaccess

<IfModule mod_rewrite.c>

RewriteEngine On

RewriteBase /

RewriteCond %{REQUEST_FILENAME} !-f

RewriteCond %{REQUEST_FILENAME} !-d

RewriteRule . /index.php [L]

</IfModule>

robots.txt & .htaccess Canonicalization www.example.com/ www.example.com/index.php example.com/index.php example.com/ # Redirect if www.example.com (case-insensitive) to example.com RewriteCond %{HTTP_HOST} ^www.example.com [NC] RewriteRule (.*) http://example.com/$1 [R=301,L] # Redirects for example.com (case-insensitive) RewriteCond %{THE_REQUEST} ^[A-Z]{3,9} /index.php HTTP/ RewriteRule ^index.php$ http://example.com/ [R=301,L]

Canonicalization

www.example.com/

www.example.com/index.php

example.com/index.php

example.com/

# Redirect if www.example.com (case-insensitive) to example.com

RewriteCond %{HTTP_HOST} ^www.example.com [NC]

RewriteRule (.*) http://example.com/$1 [R=301,L]

# Redirects for example.com (case-insensitive)

RewriteCond %{THE_REQUEST} ^[A-Z]{3,9} /index.php HTTP/

RewriteRule ^index.php$ http://example.com/ [R=301,L]

robots.txt & .htaccess .htaccess <IfModule mod_rewrite.c> RewriteEngine On RewriteBase / RewriteCond %{REQUEST_FILENAME} !-f RewriteCond %{REQUEST_FILENAME} !-d RewriteRule . /index.php [L] </IfModule> # Redirect if www.example.com (case-insensitive) to example.com RewriteCond %{HTTP_HOST} ^www.example.com [NC] RewriteRule (.*) http://example.com/$1 [R=301,L] # Redirects for example.com (case-insensitive) RewriteCond %{THE_REQUEST} ^[A-Z]{3,9} /index.php HTTP/ RewriteRule ^index.php$ http://example.com/ [R=301,L]

.htaccess

<IfModule mod_rewrite.c>

RewriteEngine On

RewriteBase /

RewriteCond %{REQUEST_FILENAME} !-f

RewriteCond %{REQUEST_FILENAME} !-d

RewriteRule . /index.php [L]

</IfModule>

# Redirect if www.example.com (case-insensitive) to example.com

RewriteCond %{HTTP_HOST} ^www.example.com [NC]

RewriteRule (.*) http://example.com/$1 [R=301,L]

# Redirects for example.com (case-insensitive)

RewriteCond %{THE_REQUEST} ^[A-Z]{3,9} /index.php HTTP/

RewriteRule ^index.php$ http://example.com/ [R=301,L]

Login & Begin

Hello World!

Plugins

Activate Plugins For Basic SEO All in One SEO Pack (all-in-one-seo-pack.zip) Robots Meta (robots-meta.zip) Activate All Plugins (bulk actions) Akismet All in One SEO Pack Hello Dolly Robots Meta

For Basic SEO

All in One SEO Pack (all-in-one-seo-pack.zip)

Robots Meta (robots-meta.zip)

Activate All Plugins (bulk actions)

Akismet

All in One SEO Pack

Hello Dolly

Robots Meta

Your Profile and Personal Options

Default Admin

Keyword Admin Profile

Keyword Admin Examples

Keyword Admin Examples

Keyword Admin Examples

Keyword Admin Examples

Advanced Commenting

Advanced Commenting

Settings: General

Everybody loves…

Permalink Settings Choose what works best for you! Day and name is good Month and name is good Custom Structure is better! (IMO) Check your .htaccess file!

Choose what works best for you!

Day and name is good

Month and name is good

Custom Structure is better! (IMO)

Check your .htaccess file!

Permalink Options Date Format year monthnum postname /%year%/%monthnum%/%postname%/ Date Format year monthnum day postname /%year%/%monthnum%/%day%/%postname%/

Date Format

year monthnum postname

/%year%/%monthnum%/%postname%/

Date Format

year monthnum day postname

/%year%/%monthnum%/%day%/%postname%/

Date Format

Date Format

Custom Permalinks

Custom Permalinks

Custom Permalinks

Custom Permalinks

Good WP News! crunchgear.com csmonitor.com lafayette-online.com marketingpilgram.com searchengineland.com … and many more. Indexed in Google News. 5 Digit IDs.*

crunchgear.com

csmonitor.com

lafayette-online.com

marketingpilgram.com

searchengineland.com

… and many more.

Indexed in Google News. 5 Digit IDs.*

More Custom Permalinks

More Custom Permalinks

More Custom Permalinks

More Custom Permalinks

7 Step Summary Hello World! Deleted Plugins Installed & Activated Update Admin Profile Blog Title & Tagline Permalink Settings Upload robots.txt & .htaccess Post something unique!

Hello World! Deleted

Plugins Installed & Activated

Update Admin Profile

Blog Title & Tagline

Permalink Settings

Upload robots.txt & .htaccess

Post something unique!

SEO Plugins All in One SEO Pack http://wordpress.org/extend/plugins/all-in-one-seo-pack / SEO Title Tag http://www.netconcepts.com/seo-title-tag-plugin / HeadSpace 2 http://urbangiraffe.com/plugins/headspace2/ Google XML Sitemaps http:// wordpress.org/extend/plugins/google -sitemap-generator/ Meta Robots http://yoast.com/wordpress/meta-robots-wordpress-plugin/ Redirection http:// urbangiraffe.com/plugins/redirection /

All in One SEO Pack

http://wordpress.org/extend/plugins/all-in-one-seo-pack /

SEO Title Tag

http://www.netconcepts.com/seo-title-tag-plugin /

HeadSpace 2

http://urbangiraffe.com/plugins/headspace2/

Google XML Sitemaps

http:// wordpress.org/extend/plugins/google -sitemap-generator/

Meta Robots

http://yoast.com/wordpress/meta-robots-wordpress-plugin/

Redirection

http:// urbangiraffe.com/plugins/redirection /

Help from Twitter Thanks to @ShariV @TonyAdam @RyanJLewis @GrayWolf @Cshel @jdevalk and others for help with finding blogs and suggesting plugins.

Thanks to @ShariV @TonyAdam @RyanJLewis @GrayWolf @Cshel @jdevalk and others for help with finding blogs and suggesting plugins.

Thank You!