Wordpress SEO Wordcamp LV 2009

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    Wordpress SEO Wordcamp LV 2009 - Presentation Transcript

    1. Wordpress SEO Basics Wordcamp Las Vegas 2009
    2. Wordpress 2.7
    3. Wordpress 2.7 + SEO
    4. Before Install
      • FTP access
      • Possibly used for robots.txt and .htaccess
      • WP 2.7 reduces reliance on FTP
    5. Before Install
      • FTP access
      • Possibly used for robots.txt and .htaccess
      • WP 2.7 reduces reliance on FTP
      • Keyword URL
      • For local search can be huge bonus
      • May not be an option for you
    6. robots.txt & .htaccess
      • robots.txt
      • # This rule means it applies to all user-agents
      • User-agent: *
      • # Disallow all directories and files within
      • Disallow: /wp-login.php
      • Disallow: /wp-register.php
      • Disallow: /wp-admin/
      • Disallow: /wp-includes/
    7. robots.txt & .htaccess
      • .htaccess
      • <IfModule mod_rewrite.c>
      • RewriteEngine On
      • RewriteBase /
      • RewriteCond %{REQUEST_FILENAME} !-f
      • RewriteCond %{REQUEST_FILENAME} !-d
      • RewriteRule . /index.php [L]
      • </IfModule>
    8. robots.txt & .htaccess
      • Canonicalization
      • www.example.com/
      • www.example.com/index.php
      • example.com/index.php
      • example.com/
      • # Redirect if www.example.com (case-insensitive) to example.com
      • RewriteCond %{HTTP_HOST} ^www.example.com [NC]
      • RewriteRule (.*) http://example.com/$1 [R=301,L]
      • # Redirects for example.com (case-insensitive)
      • RewriteCond %{THE_REQUEST} ^[A-Z]{3,9} /index.php HTTP/
      • RewriteRule ^index.php$ http://example.com/ [R=301,L]
    9. robots.txt & .htaccess
      • .htaccess
      • <IfModule mod_rewrite.c>
      • RewriteEngine On
      • RewriteBase /
      • RewriteCond %{REQUEST_FILENAME} !-f
      • RewriteCond %{REQUEST_FILENAME} !-d
      • RewriteRule . /index.php [L]
      • </IfModule>
      • # Redirect if www.example.com (case-insensitive) to example.com
      • RewriteCond %{HTTP_HOST} ^www.example.com [NC]
      • RewriteRule (.*) http://example.com/$1 [R=301,L]
      • # Redirects for example.com (case-insensitive)
      • RewriteCond %{THE_REQUEST} ^[A-Z]{3,9} /index.php HTTP/
      • RewriteRule ^index.php$ http://example.com/ [R=301,L]
    10. Login & Begin
    11. Hello World!
    12. Plugins
    13. Activate Plugins
      • For Basic SEO
      • All in One SEO Pack (all-in-one-seo-pack.zip)
      • Robots Meta (robots-meta.zip)
      • Activate All Plugins (bulk actions)
      • Akismet
      • All in One SEO Pack
      • Hello Dolly
      • Robots Meta
    14. Your Profile and Personal Options
    15. Default Admin
    16. Keyword Admin Profile
    17. Keyword Admin Examples
    18. Keyword Admin Examples
    19. Keyword Admin Examples
    20. Keyword Admin Examples
    21. Advanced Commenting
    22. Advanced Commenting
    23. Settings: General
    24. Everybody loves…
    25.  
    26. Permalink Settings
      • Choose what works best for you!
      • Day and name is good
      • Month and name is good
      • Custom Structure is better! (IMO)
      • Check your .htaccess file!
    27. Permalink Options
      • Date Format
      • year monthnum postname
      • /%year%/%monthnum%/%postname%/
      • Date Format
      • year monthnum day postname
      • /%year%/%monthnum%/%day%/%postname%/
    28.  
    29. Date Format
    30. Date Format
    31. Custom Permalinks
    32. Custom Permalinks
    33. Custom Permalinks
    34. Custom Permalinks
    35.  
    36. Good WP News!
      • crunchgear.com
      • csmonitor.com
      • lafayette-online.com
      • marketingpilgram.com
      • searchengineland.com
      • … and many more.
      • Indexed in Google News. 5 Digit IDs.*
    37. More Custom Permalinks
    38. More Custom Permalinks
    39. More Custom Permalinks
    40. More Custom Permalinks
    41. 7 Step Summary
      • Hello World! Deleted
      • Plugins Installed & Activated
      • Update Admin Profile
      • Blog Title & Tagline
      • Permalink Settings
      • Upload robots.txt & .htaccess
      • Post something unique!
    42. SEO Plugins
      • All in One SEO Pack
      • http://wordpress.org/extend/plugins/all-in-one-seo-pack /
      • SEO Title Tag
      • http://www.netconcepts.com/seo-title-tag-plugin /
      • HeadSpace 2
      • http://urbangiraffe.com/plugins/headspace2/
      • Google XML Sitemaps
      • http:// wordpress.org/extend/plugins/google -sitemap-generator/
      • Meta Robots
      • http://yoast.com/wordpress/meta-robots-wordpress-plugin/
      • Redirection
      • http:// urbangiraffe.com/plugins/redirection /
    43. Help from Twitter
      • Thanks to @ShariV @TonyAdam @RyanJLewis @GrayWolf @Cshel @jdevalk and others for help with finding blogs and suggesting plugins.
    44. Thank You!

    + Planet ChiropracticPlanet Chiropractic, 10 months ago

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