Your SlideShare is downloading. ×
Granular Local Search Michael Dorausch
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Granular Local Search Michael Dorausch

1,972
views

Published on

Local Search granular data presentation from PubCon Austin in March 2009.

Local Search granular data presentation from PubCon Austin in March 2009.

Published in: Technology, Business

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,972
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
3
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Going Granular Presented by: Michael Dorausch, DC @chiropractic
  • 2. Local • Not only about Ranking but about… Conversion
  • 3. Local • Business (or client) w/local service • Leads from Web (conversion) • Already done the basics Let’s pick a location…
  • 4. Austin, TX
  • 5. Location + • Austin, TX • Granular… Downtown Austin, TX • 111 Congress Avenue, Austin, Texas 78701 • 250 W 6th St, Austin, TX, 78701 • One Congress Plaza, Austin Business Journal, KPMG • McCormick & Schmick's Seafood Restaurant • Radisson Hotel & Suites Austin • 111 E Cesar Chavez St., Austin, TX 78701 • Corner of Congress Ave. & Cesar Chavez St. • Interstate 35, Loop 1 (Mopac Expy) • + Your Business Info
  • 6. Location + Events • Austin Boat Show • Carnaval Austin • PubCon • South by Southwest (SXSW) • Austin Reggae Festival • Austin Marathon
  • 7. Austin Marathon & Half • 14,000+ Runners • Hundreds of Volunteers • Dozens of Sponsors • Road Closures, Photo Ops, Maps • Targeted Localized Opportunities
  • 8. Austin Marathon
  • 9. Philadelphia Marathon
  • 10. Track Conversions
  • 11. Location + Events • [city] marathon • Check local laws and regulations • Maps (course, parking, start & finish) • Highlight on Volunteers (happy stories) • Photos (Flickr page, post on blog, etc…) • Video (YouTube, Embed on Blog) • Race Results (Blog post w/links) • Success Stories (focus on community)
  • 12. Location + Landmarks • Mopac Expy • Old West Austin • Dobie Mall • Train Station • Recreation Center • Cemetery • University • Interstate 35 • Butler Park
  • 13. Location + Landmarks • Monuments • State Capitol • Governor's Mansion • Haunted Hotel • Mount Bonnell • Airports!
  • 14. Location + Landmarks • Conference Center • Laser Hair Removal • Guitar Center • Hooters • Fuddruckers • Acupuncture • Family Chiropractic • Pubs?
  • 15. Location + Landmarks • Universal Search! • Drive / Walk • Voice Recorder • Digital Camera • Video / Flip • Street View Maps
  • 16. Location + Granular • Landmarks Covered • Events Covered • Go Granular w/ nitty gritty details • Thousands of words in a single photo!
  • 17. Location + Granular • True Story!
  • 18. Thank You PubCon! See you in Las Vegas!
  • 19. BackLinks!

×