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Granular Local Search Michael Dorausch

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Local Search granular data presentation from PubCon Austin in March 2009.

Local Search granular data presentation from PubCon Austin in March 2009.

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Granular Local Search Michael Dorausch Granular Local Search Michael Dorausch Presentation Transcript

  • Going Granular Presented by: Michael Dorausch, DC @chiropractic
  • Local
    • Not only about Ranking but about…
    • Conversion
  • Local
    • Business (or client) w/local service
    • Leads from Web (conversion)
    • Already done the basics
    • Let’s pick a location…
  • Austin, TX
  • Location +
    • Austin, TX
    • Granular… Downtown Austin, TX
    • 111 Congress Avenue, Austin, Texas 78701
    • 250 W 6th St, Austin, TX, 78701
    • One Congress Plaza, Austin Business Journal, KPMG
    • McCormick & Schmick's Seafood Restaurant
    • Radisson Hotel & Suites Austin
    • 111 E Cesar Chavez St., Austin, TX 78701
    • Corner of Congress Ave. & Cesar Chavez St.
    • Interstate 35, Loop 1 (Mopac Expy)
    • + Your Business Info
  • Location + Events
    • Austin Boat Show
    • Carnaval Austin
    • PubCon
    • South by Southwest (SXSW)
    • Austin Reggae Festival
    • Austin Marathon
  • Austin Marathon & Half
    • 14,000+ Runners
    • Hundreds of Volunteers
    • Dozens of Sponsors
    • Road Closures, Photo Ops, Maps
    • Targeted Localized Opportunities
  • Austin Marathon
  • Philadelphia Marathon
  • Track Conversions
  • Location + Events
    • [city] marathon
    • Check local laws and regulations
    • Maps (course, parking, start & finish)
    • Highlight on Volunteers (happy stories)
    • Photos (Flickr page, post on blog, etc…)
    • Video (YouTube, Embed on Blog)
    • Race Results (Blog post w/links)
    • Success Stories (focus on community)
  • Location + Landmarks
    • Mopac Expy
    • Old West Austin
    • Dobie Mall
    • Train Station
    • Recreation Center
    • Cemetery
    • University
    • Interstate 35
    • Butler Park
  • Location + Landmarks
    • Monuments
    • State Capitol
    • Governor's Mansion
    • Haunted Hotel
    • Mount Bonnell
    • Airports!
  • Location + Landmarks
    • Conference Center
    • Laser Hair Removal
    • Guitar Center
    • Hooters
    • Fuddruckers
    • Acupuncture
    • Family Chiropractic
    • Pubs?
  • Location + Landmarks
    • Universal Search!
    • Drive / Walk
    • Voice Recorder
    • Digital Camera
    • Video / Flip
    • Street View Maps
  • Location + Granular
    • Landmarks Covered
    • Events Covered
    • Go Granular w/ nitty gritty details
    • Thousands of words in a single photo!
  • Location + Granular
    • True Story!
  • Thank You PubCon!
    • See you in Las Vegas!
  • BackLinks!