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2013 Local Search Rankings Las Vegas Michael Dorausch
 

2013 Local Search Rankings Las Vegas Michael Dorausch

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2013 Local Search Rankings presentation for Pubcon Las Vegas by Michael Dorausch

2013 Local Search Rankings presentation for Pubcon Las Vegas by Michael Dorausch

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    2013 Local Search Rankings Las Vegas Michael Dorausch 2013 Local Search Rankings Las Vegas Michael Dorausch Presentation Transcript

    • Local Search Rankings @chiropractic
    • Pubcon Las Vegas 2013
    • Who’s Here? SEO Agencies Independent SEOs Small Business Owners/Employees Local Search Specialists/Company Reps …and a Los Angeles Chiropractor 
    • Our Goals • Become a trusted local business • Increase customer engagement • Influence customers to leave + reviews
    • Hi, my name is Michael Chiropractor by choice, SEO by necessity. @chiropractic
    • Your Face Here
    • Identify Your Community Employ someone (or team) to track data and identify who you serve. SEOs: Make this homework for clients!
    • Internal Questions • • • • What is our Social Media Policy? What is our Photo Policy? What is our Mobile Phone Policy? Where are we Strong/Weak?
    • External Questions • • • • • How did you hear about us? Did you have any problems getting here? Did you use a mobile device, navigation? Do you like your phone? Do you use the map features?
    • Customer Categories • • • • • Power Users, Elites, Pit Bulls Garmin, Navteq & GPS Users iPhone / Nokia / Samsung Fans Foursquare, Yelp, Google, FB, etc… Gmail vs Yahoo vs MSN vs AOL
    • Community Categories Check Ins Reviews Photos Content (UGC)
    • Always Ask Questions • Is that the new iPhone? What happens when…
    • Local Branding
    • Location-Based Services (My Findings) Work best for locations that are hip, trendy, and frequented regularly. Think Coffee House vs. Local Dentist Hard Rock Hotel vs. Embassy Suites
    • Location-Based Services (My Findings) People check in to hip/trendy places, even if not actually there. “Drive by check ins”
    • Why use Foursquare?
    • Why use Foursquare?
    • Why use Foursquare?
    • Why use Foursquare?
    • Why use Foursquare? • • • • • • Because friends use it Find new places and tips Useful when traveling Discounts, free drinks/desserts Useful at conferences Habit
    • Location-Based Services • High Check-in Potential = Push it! • Low Check-in Potential = Get Creative • Twitter Tie-in Rocks! Do not give up on LBS just yet. 
    • Reviews • Early Adopters • We once called them “testimonials” • Establishing group-held beliefs about how members of society should behave in a given context.
    • Review Everything Local: 2005
    • Reviews
    • Acknowledge Quality Service
    • Quality service is customarily acknowledged with a positive online review.
    • Local Content It’s predictable and repeatable!
    • Las Vegas Rock 'n' Roll Marathon • • • • • • Thousands of Runners Hundreds of Volunteers Dozens of Sponsors Road Closures, Photo Ops, Maps Targeted Localized Opportunity Repeatable & Predictable! Sunday, November 17, 2013
    • Las Vegas Marathon 3 things: when, where, how? Before: where to park, course map After: photos and results
    • Location + Events Prep • • • • • • • • • [City] Marathon (or 5K, 10K, Half Marathon) Maps (course, parking, start & finish) Highlight on Volunteers (happy stories) Photos (Flickr page, blog, Google+, FB, etc…) Video (YouTube, Embed on Blog) Race Results (Blog post w/links) Twitter (Engage community and use hashtags) Success Stories (focus on community) Sprinkle in Local Links/Citations
    • Local Event Content Plan ahead, be encouraging, be real. Be the local evangelist in your community!
    • Local Business Investment • • • • • Purchase a Camera and use it! Photos in blog posts Flickr account Consider Creative Commons Great source of links!
    • Photos
    • Local Homework Walking improves local search rankings. Cycling improves local search rankings. Get out and exercise! Bring your camera!
    • Get Connected @chiropractic planetc1@gmail.com michaeldorausch.com