Local Search & Mobile 2013
Presented by:
Michael Dorausch, DC
@chiropractic
Let’s begin here…
Google Maps
Las Vegas, NV
•Shopping
•Entertainment
•Lodging
•Transportation
•
•
•
•
•
•

Forum Shops at Caesars
The Shops at Crystals
PURE (nightclub)
Bellagio (Hotel)
Planet Hollywood (Hotel)
Monor...
Not on Map
•Caesars, Harrah’s, The
Quad, Flamingo, Bally’s,
Paris (hotels)
•Restaurants (Mon ami gabi
for example)
Shopping
•Forum Shops at Caesars
•102 Google reviews
•39,972 Check-ins (FSQ)
•Shops at Crystals
•45 Google reviews
•86 Che...
Entertainment
•PURE
•321 Google Reviews
•17,315 Check-ins (FSQ)
Entertainment
•PURE
•321 Google Reviews
•17,315 Check-ins (FSQ)
Lodging
•Bellagio
•1663 Google reviews
•144,512 Check-ins (FSQ)
•Planet Hollywood
•347 Google reviews
•104,070 Check-ins (...
Lodging
•Bellagio
•1663 Google reviews
•144,512 Check-ins (FSQ)
•Planet Hollywood
•347 Google reviews
•104,070 Check-ins (...
Apple Maps
Las Vegas, NV
•Shopping
•Entertainment
•Casinos/Lodging
•Food
Shopping
•Apple Store
•24 Yelp reviews
•14 Google reviews
•10,306 Check-ins (FSQ)
Hotels
•Caesar’s Palace
•10 Yelp reviews
Hotels
•Caesars Palace
•914 Yelp reviews
Apple Maps
•Distance from Apple Store
•NAP | Yelp
Bing Maps
Las Vegas, NV
•City Hall (Zappo’s)
•Downtown LV
Bing Maps
Las Vegas, NV
•Shopping
•Entertainment
•Casinos/Lodging
•Business
SIRI
Las Vegas, NV
•Best Hotel (2013)
Best Hotel Las Vegas (SIRI)
2012
Q: What model mobile
phone do you have and
who provides the
default map app on it?
(2012)
Q: What model mobile
phone do you have and
who provides the
default map app on it?
(2013)
Q: What model mobile
phone do you have and
who provides the
default map app on it?
(2013)
Location+Branding+Trust
• Most of us choose the closest location
of the brands we trust.
• reviews=trust
• Combination of ...
Las Vegas Strip (walk)
Las Vegas Strip (walk)
4 Thoughts
•
•
•
•

Not every search is suited for mobile
Our responsibility to improve results
Ask for help from customer...
Get Connected
• @chiropractic
• planetc1@gmail.com
• michaeldorausch.com
2013 Local Search &  Mobile Las Vegas Michael Dorausch
2013 Local Search &  Mobile Las Vegas Michael Dorausch
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2013 Local Search & Mobile Las Vegas Michael Dorausch

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2013 Local Search & Mobile Las Vegas by Michael Dorausch

Slides from my local presentation from 2013 Pubcon Las Vegas. Slides are never as good as actually being there since I prefer to discuss topics not often shared on screen.

Published in: Technology, Business
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2013 Local Search & Mobile Las Vegas Michael Dorausch

  1. 1. Local Search & Mobile 2013 Presented by: Michael Dorausch, DC @chiropractic
  2. 2. Let’s begin here…
  3. 3. Google Maps Las Vegas, NV •Shopping •Entertainment •Lodging •Transportation
  4. 4. • • • • • • Forum Shops at Caesars The Shops at Crystals PURE (nightclub) Bellagio (Hotel) Planet Hollywood (Hotel) Monorail Stations
  5. 5. Not on Map •Caesars, Harrah’s, The Quad, Flamingo, Bally’s, Paris (hotels) •Restaurants (Mon ami gabi for example)
  6. 6. Shopping •Forum Shops at Caesars •102 Google reviews •39,972 Check-ins (FSQ) •Shops at Crystals •45 Google reviews •86 Check-ins (FSQ)
  7. 7. Entertainment •PURE •321 Google Reviews •17,315 Check-ins (FSQ)
  8. 8. Entertainment •PURE •321 Google Reviews •17,315 Check-ins (FSQ)
  9. 9. Lodging •Bellagio •1663 Google reviews •144,512 Check-ins (FSQ) •Planet Hollywood •347 Google reviews •104,070 Check-ins (FSQ)
  10. 10. Lodging •Bellagio •1663 Google reviews •144,512 Check-ins (FSQ) •Planet Hollywood •347 Google reviews •104,070 Check-ins (FSQ)
  11. 11. Apple Maps Las Vegas, NV •Shopping •Entertainment •Casinos/Lodging •Food
  12. 12. Shopping •Apple Store •24 Yelp reviews •14 Google reviews •10,306 Check-ins (FSQ)
  13. 13. Hotels •Caesar’s Palace •10 Yelp reviews
  14. 14. Hotels •Caesars Palace •914 Yelp reviews
  15. 15. Apple Maps •Distance from Apple Store •NAP | Yelp
  16. 16. Bing Maps Las Vegas, NV •City Hall (Zappo’s) •Downtown LV
  17. 17. Bing Maps Las Vegas, NV •Shopping •Entertainment •Casinos/Lodging •Business
  18. 18. SIRI Las Vegas, NV •Best Hotel (2013)
  19. 19. Best Hotel Las Vegas (SIRI)
  20. 20. 2012
  21. 21. Q: What model mobile phone do you have and who provides the default map app on it? (2012)
  22. 22. Q: What model mobile phone do you have and who provides the default map app on it? (2013)
  23. 23. Q: What model mobile phone do you have and who provides the default map app on it? (2013)
  24. 24. Location+Branding+Trust • Most of us choose the closest location of the brands we trust. • reviews=trust • Combination of 2 out of 3 is good • Combination of 3 out of 3 is gold
  25. 25. Las Vegas Strip (walk)
  26. 26. Las Vegas Strip (walk)
  27. 27. 4 Thoughts • • • • Not every search is suited for mobile Our responsibility to improve results Ask for help from customers Don’t obsess on the bleeding edge stuff
  28. 28. Get Connected • @chiropractic • planetc1@gmail.com • michaeldorausch.com

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