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2013 Local Search &  Mobile Las Vegas Michael Dorausch
 

2013 Local Search & Mobile Las Vegas Michael Dorausch

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2013 Local Search & Mobile Las Vegas by Michael Dorausch ...

2013 Local Search & Mobile Las Vegas by Michael Dorausch

Slides from my local presentation from 2013 Pubcon Las Vegas. Slides are never as good as actually being there since I prefer to discuss topics not often shared on screen.

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    2013 Local Search &  Mobile Las Vegas Michael Dorausch 2013 Local Search & Mobile Las Vegas Michael Dorausch Presentation Transcript

    • Local Search & Mobile 2013 Presented by: Michael Dorausch, DC @chiropractic
    • Let’s begin here…
    • Google Maps Las Vegas, NV •Shopping •Entertainment •Lodging •Transportation
    • • • • • • • Forum Shops at Caesars The Shops at Crystals PURE (nightclub) Bellagio (Hotel) Planet Hollywood (Hotel) Monorail Stations
    • Not on Map •Caesars, Harrah’s, The Quad, Flamingo, Bally’s, Paris (hotels) •Restaurants (Mon ami gabi for example)
    • Shopping •Forum Shops at Caesars •102 Google reviews •39,972 Check-ins (FSQ) •Shops at Crystals •45 Google reviews •86 Check-ins (FSQ)
    • Entertainment •PURE •321 Google Reviews •17,315 Check-ins (FSQ)
    • Entertainment •PURE •321 Google Reviews •17,315 Check-ins (FSQ)
    • Lodging •Bellagio •1663 Google reviews •144,512 Check-ins (FSQ) •Planet Hollywood •347 Google reviews •104,070 Check-ins (FSQ)
    • Lodging •Bellagio •1663 Google reviews •144,512 Check-ins (FSQ) •Planet Hollywood •347 Google reviews •104,070 Check-ins (FSQ)
    • Apple Maps Las Vegas, NV •Shopping •Entertainment •Casinos/Lodging •Food
    • Shopping •Apple Store •24 Yelp reviews •14 Google reviews •10,306 Check-ins (FSQ)
    • Hotels •Caesar’s Palace •10 Yelp reviews
    • Hotels •Caesars Palace •914 Yelp reviews
    • Apple Maps •Distance from Apple Store •NAP | Yelp
    • Bing Maps Las Vegas, NV •City Hall (Zappo’s) •Downtown LV
    • Bing Maps Las Vegas, NV •Shopping •Entertainment •Casinos/Lodging •Business
    • SIRI Las Vegas, NV •Best Hotel (2013)
    • Best Hotel Las Vegas (SIRI)
    • 2012
    • Q: What model mobile phone do you have and who provides the default map app on it? (2012)
    • Q: What model mobile phone do you have and who provides the default map app on it? (2013)
    • Q: What model mobile phone do you have and who provides the default map app on it? (2013)
    • Location+Branding+Trust • Most of us choose the closest location of the brands we trust. • reviews=trust • Combination of 2 out of 3 is good • Combination of 3 out of 3 is gold
    • Las Vegas Strip (walk)
    • Las Vegas Strip (walk)
    • 4 Thoughts • • • • Not every search is suited for mobile Our responsibility to improve results Ask for help from customers Don’t obsess on the bleeding edge stuff
    • Get Connected • @chiropractic • planetc1@gmail.com • michaeldorausch.com