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Who coined "Roger That"? SHARE YOUR THOUGHTS IN MY BOOK "Digital Syndication" on Reimagining Marketing - Customer Service Data Automation, Marketing 3.0 - Marketing Automation, Unified Marketing, Marketing Strategy
Who coined "Roger That"? SHARE YOUR THOUGHTS IN MY BOOK "Digital Syndication" on Reimagining Marketing - Customer Service Data Automation, Marketing 3.0 - Marketing Automation, Unified Marketing, Marketing Strategy
Who coined "Roger That"? SHARE YOUR THOUGHTS IN MY BOOK "Digital Syndication" on Reimagining Marketing - Customer Service Data Automation, Marketing 3.0 - Marketing Automation, Unified Marketing, Marketing Strategy
Who coined "Roger That"? SHARE YOUR THOUGHTS IN MY BOOK "Digital Syndication" on Reimagining Marketing - Customer Service Data Automation, Marketing 3.0 - Marketing Automation, Unified Marketing, Marketing Strategy
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Who coined "Roger That"? SHARE YOUR THOUGHTS IN MY BOOK "Digital Syndication" on Reimagining Marketing - Customer Service Data Automation, Marketing 3.0 - Marketing Automation, Unified Marketing, Marketing Strategy

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We ALL know it means ‘Received & Acknowledged’ But does it answer the question? You know all the KEY PLAYERS in Marketing … But who/what tells you - Where and How Much to SPEND? …

We ALL know it means ‘Received & Acknowledged’ But does it answer the question? You know all the KEY PLAYERS in Marketing … But who/what tells you - Where and How Much to SPEND? http://lnkd.in/bm4c4sz

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  • 1. Who coined “Roger That”? We ALL know it means ‘Received & Acknowledged’ But does it answer the question?
  • 2. Similarly, you know all the KEY PLAYERS … But what tells you, Where and How Much to SPEND? So where does that lead you? Source: http://chiefmartec.com/2014/01/marketing-technology-landscape-supergraphic-2014/
  • 3. Reimagine Marketing: Customer Service Data Automation Content Distribution Network Understand Customer Pain Points • Survey/Poll: Sales, Customer Service, Tech Support will pin point hiccups • Change Requests: Customers who contribute to 30% of the business are your best critics • Customer eVents: Online complaints (Social Network, Website, Chat, webinars/hangouts) • USP vs CSF: Common Sales Features need to be monitored regularly against competition updates to optimize your Unique Sales Propositions • Listening: Harvest customers’ voice across channels and conduct reputation management CDN Alliance Communities • • • • Agencies Ad + Content Networks DSPs, Ad Exchanges, RTB platforms Marketing Measurement Platforms Web + Mobile Product/Service Trends Business Intelligence Web Analytics Data Sales/Marketing Collateral • • • • • • • • • • UX • A/B Testing • SEO + Analytics Artificial Intelligence Web Analytics Data Multi Channel Campaign Communications Big Data Actionable Insights Solution Training Collateral CMS Sales/Marketing Collateral Campaign Communications Dashboard Email / eDM Advertisement Webinar Videos Presentation Images Survey Social TL Articles Content Management System Training Collateral Sales Fail Points Sales/Marketing Collateral Support ‘Show Stoppers’ CHURN ratio Lead Gen Call Center Logs Channel Sales Analytics Social Network B2B B2C Communities ERP/CRM Support(Live) Consumption Behavior Trends Grievances
  • 4. We All want the correct Answer… Let’s Collaborate Happy to share my Notes and Case Studies via: @SocialNetworkVP http://www.linkedin.com/in/cghosh

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